[Improve] Repo metadata (#3499)

Signed-off-by: tison <wander4096@gmail.com>
diff --git a/.asf.yaml b/.asf.yaml
index 6140d50..59811a4 100644
--- a/.asf.yaml
+++ b/.asf.yaml
@@ -16,7 +16,7 @@
 #
 
 github:
-  description: StreamPark, Make stream processing easier! easy-to-use streaming application development framework and operation platform
+  description: Make stream processing easier! Easy-to-use streaming application development framework and operation platform.
   homepage: https://streampark.apache.org/
   labels:
     - streaming
@@ -38,7 +38,6 @@
         dismiss_stale_reviews: true
         required_approving_review_count: 1
 
-
 notifications:
   commits:      commits@streampark.apache.org
   issues:       issues@streampark.apache.org
diff --git a/README.md b/README.md
index 784ab7e..1243d0a 100644
--- a/README.md
+++ b/README.md
@@ -40,16 +40,15 @@
 </div>
 
 
-## 🚀 What is StreamPark?
+## 🚀 What is Apache StreamPark™?
 
-<h4>StreamPark is a stream processing development framework and professional management platform. </h4>
+<h4>Apache StreamPark is a stream processing development framework and professional management platform. </h4>
 
-> StreamPark is a streaming application development framework. Aimed at ease building and managing streaming applications, StreamPark provides development framework for writing stream processing application with Apache Flink and Apache Spark, More other engines will be supported in the future. Also, StreamPark is a professional management platform for streaming application
-, including application development, debugging, interactive query, deployment, operation, maintenance, etc. It was initially known as StreamX and renamed to StreamPark in August 2022.
+> Apache StreamPark is a streaming application development framework. Aimed at ease building and managing streaming applications, StreamPark provides development framework for writing stream processing application with Apache Flink and Apache Spark, More other engines will be supported in the future. Also, StreamPark is a professional management platform for streaming application, including application development, debugging, interactive query, deployment, operation, maintenance, etc. It was initially known as StreamX and renamed to StreamPark in August 2022.
 
 ## 🎉 Features
 
-* Apache Flink & Spark application development scaffold
+* Apache Flink & Apache Spark application development scaffold
 * Support multiple versions of Flink & Spark
 * Wide range of out-of-the-box connectors
 * One-stop stream processing operation platform
@@ -59,6 +58,7 @@
 ![](https://streampark.apache.org/image/sqlide.png)
 
 ## 🚀 QuickStart
+
 - [Start with Docker](docker/README.md)
 - [Start with Kubernetes](helm/README.md)
 
@@ -71,10 +71,12 @@
 cd incubator-streampark
 ./build.sh
 ```
+
 🗄 Details:how to [Development](https://streampark.apache.org/docs/user-guide/development)
+
 ## 🧑‍💻 Downloads
 
-Download address for run-directly software package : [https://streampark.apache.org/download](https://streampark.apache.org/download)
+Download address for run-directly software package: https://streampark.apache.org/download
 
 ## 💋 Our users
 
@@ -106,7 +108,7 @@
 
 ## 💬 Social Media
 
-- [ X (twitter)](https://twitter.com/ASFStreamPark)
+- [X (Twitter)](https://twitter.com/ASFStreamPark)
 - [Zhihu](https://www.zhihu.com/people/streampark) (in Chinese)
 - [bilibili](https://space.bilibili.com/455330087) (in Chinese)
 - WeChat Official Account (in Chinese, scan the QR code to follow)