project-assembly.xml

<assembly
    xmlns="http://maven.apache.org/plugins/maven-assembly-plugin/assembly/1.1.0"
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://maven.apache.org/plugins/maven-assembly-plugin/assembly/1.1.0
    http://maven.apache.org/xsd/assembly-1.1.0.xsd">

    <id>project</id>
    <formats>
        <format>tar.gz</format>
    </formats>

    <fileSets>
        <fileSet>
            <directory>${project.basedir}</directory>
            <useDefaultExcludes>true</useDefaultExcludes>
            <excludes>
                <exclude>**/*.log</exclude>
                <exclude>**/${project.build.directory}/**</exclude>
            </excludes>
        </fileSet>
    </fileSets>

</assembly>