[release] Adapting the README to Stateful Functions 2.0.

This closes #96.
diff --git a/README.md b/README.md
index 4cc3944..ae55735 100755
--- a/README.md
+++ b/README.md
@@ -1,12 +1,8 @@
-<img alt="Stateful Functions" src="docs/fig/stateful_functions_logo.png" width=400px/>
+<img alt="Stateful Functions" src="docs/fig/stateful_functions_logo.png" width=350px/>
 
-Stateful Functions is an [Apache Flink](https://flink.apache.org/) library for distributed applications and services, based on, well, you guessed it: stateful functions.
+Stateful Functions is an [Apache Flink](https://flink.apache.org/) library that **simplifies building distributed stateful applications**. It's based on functions with persistent state that can interact dynamically with strong consistency guarantees.
 
-The project aims to simplify the development of distributed stateful applications by solving some of the common
-challenges in those applications: scaling, consistent state management, reliable interaction between distributed
-services, and resource management.
-
-Stateful Functions uses Apache Flink for distributed coordination, state, and communication.
+Stateful Functions makes it possible to combine a powerful approach to state and composition with the elasticity, rapid scaling/scale-to-zero and rolling upgrade capabilities of FaaS implementations like AWS Lambda and modern resource orchestration frameworks like Kubernetes. With these features, it addresses [two of the most cited shortcomings](https://www2.eecs.berkeley.edu/Pubs/TechRpts/2019/EECS-2019-3.pdf) of many FaaS setups today: consistent state and efficient messaging between functions.
 
 This README is meant as a brief walkthrough on the core concepts and how to set things up
 to get yourself started with Stateful Functions.
@@ -22,10 +18,11 @@
 - [Core Concepts](#core-concepts)
    * [Abstraction](#abstraction)
    * [Function modules and extensibility](#modules)
+   * [Runtime](#runtime)
 - [Getting Started](#getting-started)
-   * [Building the project](#build)
    * [Running a full example](#greeter)
    * [Project setup](#project-setup)
+   * [Building the Project](#build)
    * [Running in the IDE](#ide-harness)
 - [Deploying Applications](#deploying)
    * [Deploying with a Docker image](#docker)
@@ -38,15 +35,16 @@
 ### <a name="abstraction"></a>Abstraction
 
 A Stateful Functions application consists of the following primitives: stateful functions, ingresses,
-routers, and egresses.
+routers and egresses.
+
+<p align="center">
+  <img src="docs/fig/stateful_functions_overview.png" width="650px"/>
+</p>
 
 #### Stateful functions
 
-* Stateful functions are the building blocks and namesake of the Stateful Functions framework.
-A function is a small piece of logic (currently simple Java functions) that are invoked through a message.
-
-* Each stateful function exist as uniquely invokable _virtual instances_ of a _function type_. Each instance
-is addressed by its type, as well as an unique id (a string) within its type.
+* A _stateful function_ is a small piece of logic/code that is invoked through a message. Each stateful function 
+exists as a uniquely invokable _virtual instance_ of a _function type_. Each instance is addressed by its ``type``, as well as an unique ``ID`` (a string) within its type.
 
 * Stateful functions may be invoked from ingresses or any other stateful function (including itself).
 The caller simply needs to know the address of the target function.
@@ -61,16 +59,14 @@
 That state is private and local to that instance.
 
 If you know Apache Flink’s DataStream API, you can think of stateful functions a bit like a lightweight
-`KeyedProcessFunction`. The function type is process function transformation, while the ID is the key. The difference
-is that functions are not assembled in a directed acyclic graph that defines the flow of data (the streaming topology),
+`KeyedProcessFunction`. The function ``type`` is the process function transformation, while the ``ID`` is the key. The difference
+is that functions are not assembled in a Directed Acyclic Graph (DAG) that defines the flow of data (the streaming topology),
 but rather send events arbitrarily to all other functions using addresses.
 
-<img alt="Stateful Functions Overview" src="docs/fig/stateful_functions_overview.png" width="600px"/>
-
 #### Ingresses and Egresses
 
 * _Ingresses_ are the way that events initially arrive in a Stateful Functions application.
-Ingresses can be message queues, logs, or HTTP servers - anything that produces an event to be
+Ingresses can be message queues, logs or HTTP servers — anything that produces an event to be
 handled by the application.
 
 * _Routers_ are attached to ingresses to determine which function instance should handle an event initially.
@@ -79,10 +75,10 @@
 Egresses are optional; it is also possible that no events leave the application and functions sink events or
 directly make calls to other applications.
 
-### <a name="modules"></a>Modules and extensibility
+### <a name="modules"></a>Modules
 
-A _module_ is the entry point for adding to a Stateful Functions
-application the core building block primitives, i.e. ingresses, egresses, routers, and stateful functions.
+A _module_ is the entry point for adding the core building block primitives to a Stateful Functions
+application, i.e. ingresses, egresses, routers and stateful functions.
 
 A single application may be a combination of multiple modules, each contributing a part of the whole application.
 This allows different parts of the application to be contributed by different modules; for example,
@@ -90,36 +86,66 @@
 business logic as stateful functions. This facilitates working in independent teams, but still deploying
 into the same larger application.
 
-This extensibility is achieved by leveraging the [Java Service Loader](https://docs.oracle.com/javase/tutorial/ext/basics/spi.html#the-serviceloader-class).
-In this context, each module is essentially a service provider.
+## <a name="runtime">Runtime
+
+The Stateful Functions runtime is designed to provide a set of properties similar to what characterizes [serverless functions](https://martinfowler.com/articles/serverless.html), but applied to stateful problems.
+
+<p align="center">
+  <img src="docs/fig/stateful_functions_overview-ops.png" width="600px"/>
+</p>
+
+The runtime is built on Apache Flink<sup>®</sup>, with the following design principles:
+
+* **Logical Compute/State Co-location:** Messaging, state access/updates and function invocations are managed tightly together. This ensures a high-level of consistency out-of-the-box.
+
+* **Physical Compute/State Separation:** Functions can be executed remotely, with message and state access provided as part of the invocation request. This way, functions can be managed like stateless processes and support rapid scaling, rolling upgrades and other common operational patterns.
+
+* **Language Independence:** Function invocations use a simple HTTP/gRPC-based protocol so that Functions can be easily implemented in various languages.
+
+This makes it possible to execute functions on a Kubernetes deployment, a FaaS platform or behind a (micro)service, while providing consistent state and lightweight messaging between functions.
 
 ## <a name="getting-started"></a>Getting Started
 
 Follow the steps here to get started right away with Stateful Functions.
 
-This guide will walk you through locally building the project, running an existing example, and setup to
-start developing and testing your own Stateful Functions application.
+This guide will walk you through setting up to
+start developing and testing your own Stateful Functions (Java) application, and running an existing example. If you prefer to get started with Python, have a look into the [StateFun Python SDK](https://github.com/apache/flink-statefun/tree/master/statefun-python-sdk) and the [Python Greeter example](https://github.com/apache/flink-statefun/tree/master/statefun-examples/statefun-python-greeter-example).
 
-### <a name="build"></a>Building the project
+### <a name="project-setup"></a>Project Setup
 
 Prerequisites:
 
 * Docker
-* Maven 3.5.x or above
+
+* Maven 3.5.x or above 
+
 * Java 8 or above
 
-Currently, the project does not have any publicly available artifacts or Docker images for use, so you would have to
-first build the project yourself before trying it out.
+You can quickly get started building Stateful Functions applications using the provided quickstart Maven archetype:
 
 ```
-mvn clean install
+mvn archetype:generate \
+  -DarchetypeGroupId=org.apache.flink \
+  -DarchetypeArtifactId=statefun-quickstart \
+  -DarchetypeVersion=2.1-SNAPSHOT
 ```
 
-If you want to [deploy your applications using Docker](#docker), you should also build the base Docker image:
+This allows you to name your newly created project. It will interactively ask you for the `GroupId`,
+`ArtifactId` and package name. There will be a new directory with the same name as your `ArtifactId`.
 
-```
-./tools/docker/build-stateful-functions.sh
-```
+We recommend you import this project into your IDE to develop and test it.
+IntelliJ IDEA supports Maven projects out of the box. If you use Eclipse, the `m2e` plugin allows to import
+Maven projects. Some Eclipse bundles include that plugin by default, others require you to install it manually.
+
+### <a name="build"></a>Building the Project
+
+If you want to build/package your project, go to your project directory and run the `mvn clean package` command. You will find a JAR file that contains your application, plus any libraries that you may have added as dependencies to the application: `target/<artifact-id>-<version>.jar`.
+
+### <a name="ide-harness"></a>Running from the IDE
+
+To test out your application, you can directly run it in the IDE without any further packaging or deployments.
+
+Please see the [Harness example](statefun-examples/statefun-flink-harness-example) on how to do that.
 
 ### <a name="greeter"></a>Running a full example
 
@@ -152,43 +178,20 @@
      --topic greetings 
 ```
 
-### <a name="project-setup"></a>Project setup
-
-You can quickly get started building Stateful Functions applications using the provided quickstart Maven archetype:
-
-```
-mvn archetype:generate \
-  -DarchetypeGroupId=org.apache.flink \
-  -DarchetypeArtifactId=statefun-quickstart \
-  -DarchetypeVersion=2.1-SNAPSHOT
-```
-
-This allows you to name your newly created project. It will interactively ask you for the groupId,
-artifactId, and package name. There will be a new directory with the same name as your artifact id.
-
-We recommend you import this project into your IDE to develop and test it.
-IntelliJ IDEA supports Maven projects out of the box. If you use Eclipse, the `m2e` plugin allows to import
-Maven projects. Some Eclipse bundles include that plugin by default, others require you to install it manually.
-
-### <a name="ide-harness"></a>Running from the IDE
-
-To test out your application, you can directly run it in the IDE without any further packaging or deployments.
-
-Please see the [Harness example](statefun-examples/statefun-flink-harness-example) on how to do that.
-
 ## <a name="deploying"></a>Deploying Applications
 
-Stateful Functions applications can be packaged as either standalone applications or Flink jobs that can be
+Stateful Functions applications can be packaged as either [standalone applications](https://ci.apache.org/projects/flink/flink-statefun-docs-master/deployment-and-operations/packaging.html#images) or [Flink jobs](https://ci.apache.org/projects/flink/flink-statefun-docs-master/deployment-and-operations/packaging.html#flink-jar) that can be
 submitted to a Flink cluster.
 
 ### <a name="docker"></a>Deploying with a Docker image
 
-Below is an example Dockerfile for building an image for an application called `statefun-example`:
+Below is an example Dockerfile for building a Stateful Functions image with an [embedded](https://ci.apache.org/projects/flink/flink-statefun-docs-master/sdk/modules.html#embedded-module) module (Java) for an application called `statefun-example`.
 
 ```
 FROM flink-statefun[:version-tag]
 
 RUN mkdir -p /opt/statefun/modules/statefun-example
+
 COPY target/statefun-example*jar /opt/statefun/modules/statefun-example/
 ```
 
@@ -206,10 +209,11 @@
 ```
 
 It includes all the runtime dependencies and configures the application's main entry-point.
-You do not need to take any action beyond adding the dependency to your Maven pom.
+You do not need to take any action beyond adding the dependency to your POM file.
 
-Bundle the distribution with your application as a fat jar, and then submit it as you normally would
-with any other Flink job:
+<div class="alert alert-info">
+  <strong>Attention:</strong> The distribution must be bundled in your application fat JAR so that it is on Flink's <a href="https://ci.apache.org/projects/flink/flink-docs-stable/monitoring/debugging_classloading.html#inverted-class-loading-and-classloader-resolution-order">user code class loader</a>
+</div>
 
 ```
 {$FLINK_DIR}/bin/flink run ./statefun-example.jar
@@ -217,10 +221,10 @@
 
 ## <a name="contributing"></a>Contributing
 
-There are many possible ways to enhance the Stateful Functions API for different types of applications. The runtime and operations will also evolve with the developments in Apache Flink. If you find these ideas interesting or promising, try Stateful Functions out and get involved! 
+There are multiple ways to enhance the Stateful Functions API for different types of applications; the runtime and operations will also evolve with the developments in Apache Flink.
 
 You can learn more about how to contribute in the [Apache Flink website](https://flink.apache.org/contributing/how-to-contribute.html). For code contributions, please read carefully the [Contributing Code](https://flink.apache.org/contributing/contribute-code.html) section and check the _Stateful Functions_ component in [Jira](https://issues.apache.org/jira/browse/FLINK-15969?jql=project%20%3D%20FLINK%20AND%20component%20%3D%20%22Stateful%20Functions%22) for an overview of ongoing community work.
 
 ## <a name="license"></a>License
 
-The code in this repository is licensed under the [Apache Software License 2](LICENSE).
+The code in this repository is licensed under the [Apache Software License 2](LICENSE).
\ No newline at end of file
diff --git a/docs/fig/stateful_functions_overview-ops.png b/docs/fig/stateful_functions_overview-ops.png
new file mode 100755
index 0000000..d846ed1
--- /dev/null
+++ b/docs/fig/stateful_functions_overview-ops.png
Binary files differ
diff --git a/statefun-python-sdk/README.md b/statefun-python-sdk/README.md
index a7dee5b..cd164cc 100755
--- a/statefun-python-sdk/README.md
+++ b/statefun-python-sdk/README.md
@@ -1,98 +1,35 @@
 # Apache Flink Stateful Functions
 
-Stateful Functions is an [Apache Flink](https://flink.apache.org/) library for distributed applications and services, based on, well, you guessed it: stateful functions.
+Stateful Functions is an [Apache Flink](https://flink.apache.org/) library that **simplifies building distributed stateful applications**. It's based on functions with persistent state that can interact dynamically with strong consistency guarantees.
 
-The project aims to simplify the development of distributed stateful applications by solving some of the common
-challenges in those applications: scaling, consistent state management, reliable interaction between distributed
-services, and resource management.
+Stateful Functions makes it possible to combine a powerful approach to state and composition with the elasticity, rapid scaling/scale-to-zero and rolling upgrade capabilities of FaaS implementations like AWS Lambda and modern resource orchestration frameworks like Kubernetes. With these features, it addresses [two of the most cited shortcomings](https://www2.eecs.berkeley.edu/Pubs/TechRpts/2019/EECS-2019-3.pdf) of many FaaS setups today: consistent state and efficient messaging between functions.
 
-Stateful Functions uses Apache Flink for distributed coordination, state, and communication.
+This README is meant as a brief walkthrough on the StateFun Python SDK and how to set things up
+to get yourself started with Stateful Functions in Python.
 
-This description is meant as a brief walkthrough on the core concepts and how to set things up
-to get yourself started with Stateful Functions.
+For a fully detailed documentation, please visit the [official docs](https://ci.apache.org/projects/flink/flink-statefun-docs-master).
 
-For a fully detailed documentation, please visit the [official docs](https://ci.apache.org/projects/flink/flink-statefun-docs-release-stable).
-
-For code examples, please visit the examples in the [Github repo](https://github.com/apache/flink-statefun/tree/master/statefun-examples).
+For code examples, please take a look at the [examples](../statefun-examples/).
 
 ## Table of Contents
 
-- [Core Concepts](#core-concepts)
-   * [Abstraction](#abstraction)
-   * [Function modules and extensibility](#modules)
 - [Python SDK Overview](#sdkoverview)
 - [Contributing](#contributing)
 - [License](#license)
 
-## <a name="core-concepts"></a>Core Concepts
-
-### <a name="abstraction"></a>Abstraction
-
-A Stateful Functions application consists of the following primitives: stateful functions, ingresses,
-routers, and egresses.
-
-#### Stateful functions
-
-* Stateful functions are the building blocks and namesake of the Stateful Functions framework.
-A function is a small piece of logic that are invoked through a message.
-
-* Each stateful function exist as uniquely invokable _virtual instances_ of a _function type_. Each instance
-is addressed by its type, as well as an unique id (a string) within its type.
-
-* Stateful functions may be invoked from ingresses or any other stateful function (including itself).
-The caller simply needs to know the address of the target function.
-
-* Function instances are _virtual_, because they are not all active in memory at the same time.
-At any point in time, only a small set of functions and their state exists as actual objects. When a
-virtual instance receives a message, one of the objects is configured and loaded with the state of that virtual
-instance and then processes the message. Similar to virtual memory, the state of many functions might be “swapped out”
-at any point in time.
-
-* Each virtual instance of a function has its own state, which can be accessed in local variables.
-That state is private and local to that instance.
-
-If you know Apache Flink’s `DataStream` API, you can think of stateful functions a bit like a lightweight
-`KeyedProcessFunction`. The function type is process function transformation, while the ID is the key. The difference
-is that functions are not assembled in a directed acyclic graph that defines the flow of data (the streaming topology),
-but rather send events arbitrarily to all other functions using addresses.
-
-#### Ingresses and Egresses
-
-* _Ingresses_ are the way that events initially arrive in a Stateful Functions application.
-Ingresses can be message queues, logs, or HTTP servers - anything that produces an event to be
-handled by the application.
-
-* _Routers_ are attached to ingresses to determine which function instance should handle an event initially.
-
-* _Egresses_ are a way to send events out from the application in a standardized way.
-Egresses are optional; it is also possible that no events leave the application and functions sink events or
-directly make calls to other applications.
-
-### <a name="modules"></a>Modules and extensibility
-
-A _module_ is the entry point for adding to a Stateful Functions
-application the core building block primitives, i.e. ingresses, egresses, routers, and stateful functions.
-
-A single application may be a combination of multiple modules, each contributing a part of the whole application.
-This allows different parts of the application to be contributed by different modules; for example,
-one module may provide ingresses and egresses, while other modules may individually contribute specific parts of the
-business logic as stateful functions. This facilitates working in independent teams, but still deploying
-into the same larger application.
-
 ## <a name="sdkoverview"></a> Python SDK Overview
 
 ### Background
 
-The JVM based stateful functions implementation, has a `RequestReply` extension (a protocol and an implementation) that allows calling into any HTTP endpoint that implements that protocol.
+The JVM-based Stateful Functions implementation has a `RequestReply` extension (a protocol and an implementation) that allows calling into any HTTP endpoint that implements that protocol. Although it is possible to implement this protocol independently, this is a minimal library for the Python programing language that:
 
-Although it is possible to implement this protocol independently, this is a minimal library for the Python programing language, that:
+* Allows users to define and declare their functions in a convenient way.
 
-* Allows users to define and declare their functions in a convenient way
-* Dispatch an invocation request sent from the JVM to the appropriate function previously declared
+* Dispatches an invocation request sent from the JVM to the appropriate function previously declared.
 
-### A Mini Tutorial
+### A Mini-Tutorial
 
-#### Define and Declare a function
+#### Define and Declare a Function
 
 ```
 from statefun import StatefulFunctions
@@ -104,7 +41,7 @@
     print("Hey " + message.user_name)
 ```
 
-This code, declares a function with a `FunctionType("demo", "greeter")` and binds the greet Python instance to it.
+This code declares a function with a `FunctionType("demo", "greeter")` and binds the greet Python instance to it.
 
 #### Expose with a Request Reply Handler
 
@@ -153,7 +90,7 @@
 
 #### Eager State Registration
 
-The request reply protocol, requires that the state names would be registered in the module YAML file
+The request reply protocol requires that the state names would be registered in the module YAML file
 under the `states` section (see the example above). The state values could be absent (`None` or a `google.protobuf.Any`) and they can be generally obtained via the context parameter:
 
 ```
@@ -184,7 +121,7 @@
 
 ## <a name="contributing"></a>Contributing
 
-There are many possible ways to enhance the Stateful Functions API for different types of applications. The runtime and operations will also evolve with the developments in Apache Flink. If you find these ideas interesting or promising, try Stateful Functions out and get involved! 
+There are multiple ways to enhance the Stateful Functions API for different types of applications; the runtime and operations will also evolve with the developments in Apache Flink.
 
 You can learn more about how to contribute in the [Apache Flink website](https://flink.apache.org/contributing/how-to-contribute.html). For code contributions, please read carefully the [Contributing Code](https://flink.apache.org/contributing/contribute-code.html) section and check the _Stateful Functions_ component in [Jira](https://issues.apache.org/jira/browse/FLINK-15969?jql=project%20%3D%20FLINK%20AND%20component%20%3D%20%22Stateful%20Functions%22) for an overview of ongoing community work.