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| <h1 id="indicators">Apache CloudStack Trademark Guidelines</h1> |
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| <p>Apache CloudStack, CloudStack, the CloudStack word design, the Apache |
| CloudStack word design, the cloud monkey logo, either separately or in |
| combination are hereinafter referred to as "CloudStack Trademarks" and |
| are trademarks or registered trademarks of the Apache Software |
| Foundation. Excepting the provisions outlined below you may not use the |
| CloudStack trademarks or any confusingly similar mark as a trademark for |
| your product, to imply endorsement by the project, or use the CloudStack |
| trademarks in any other manner that might cause confusion in the |
| marketplace.</p> |
| |
| <p>Trademark law dictates that owners must police their marks or risk the |
| loss of the marks.</p> |
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| <p>The Apache Software Foundation has an established trademark policy |
| (<a href="http://www.apache.org/foundation/marks">http://www.apache.org/foundation/marks</a>) |
| that when in conflict should be considered the canonical standard (with one |
| exception noted below).</p> |
| |
| <p>However, the Apache Software Foundation has given the responsibility for |
| brand management to the project's Project Management Committee. Thus |
| this document should be taken as additive to the Apache Software |
| Foundation's trademark guideline. Nothing contained herein provides an |
| exception to those guidelines (again, with one exception below).</p> |
| |
| <p><em>Exception:</em> The Apache CloudStack PMC is the contact point for all requests |
| related to the use of the CloudStack Trademarks. In places where the Apache |
| Software Foundation's formal trademark usage documentation and policies specify |
| trademarks@apache.org, requesters should use press@cloudstack.apache.org or |
| private@cloudstack.apache.org. In places where the Apache Software |
| Foundation's policies specify that explicit approval must come from the VP |
| Brand Management, requesters will be given authoritative approval from a |
| representative of the Apache CloudStack PMC instead. The Apache Software |
| Foundation has delegated approval authority to the Apache CloudStack PMC, |
| specifically related to the CloudStack Trademarks.</p> |
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| <h2 id="mark-usage">Mark usage</h2> |
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| <h3 id="wordmark">Wordmark</h3> |
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| <p>The word 'CloudStack' is a registered trademark, |
| and should use the '®' symbol. In places where that symbol is not |
| reasonably used it is acceptable to use '(R)' as an alternative.</p> |
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| <h3 id="other-cloudstack-marks">Other CloudStack marks</h3> |
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| <p>The CloudStack word design, the Apache CloudStack word design, the |
| 'Apache CloudStack' wordmark and the |
| cloud monkey logo are all trademarks and should not appear without the |
| '™' symbol being present.</p> |
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| <h3 id="apache-cloudstack-logo-tm">Apache CloudStack Logo (TM)</h3> |
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| <p>The Apache CloudStack logo with the "TM" symbol present may be |
| downloaded here:</p> |
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| <ul> |
| <li><a href="http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack.ai">Apache CloudStack logo with "open source cloud computing" tagline (.ai file)</a></li> |
| <li><a href="http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack_sans_tagline.ai">Apache CloudStack logo without the tagline (.ai file)</a></li> |
| <li><a href="http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack_with_cloud_monkey.ai">Apache CloudStack logo with "open source cloud computing" tagline and the Cloud Monkey (.ai file)</a></li> |
| <li><a href="http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack.jpg">Apache CloudStack logo with "open source cloud computing" tagline (JPEG file)</a></li> |
| <li><a href="http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_sans_tagline.jpg">Apache CloudStack logo without the tagline (JPEG file)</a></li> |
| <li><a href="http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_with_cloud_monkey.jpg">Apache CloudStack logo with "open source cloud computing" tagline and the Cloud Monkey (JPEG file)</a></li> |
| </ul> |
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| <h2 id="events">Events</h2> |
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| <h3 id="exhibiting-at-events">Exhibiting at Events:</h3> |
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| <p>Apache CloudStack committers may, without prior approval, use the |
| CloudStack Trademarks to promote exhibits or sessions at events with the |
| aim to promote Apache CloudStack, though the general adherence to the |
| ASF's trademark guidelines is still required.</p> |
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| <h3 id="sponsoring-events">Sponsoring Events:</h3> |
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| <p>Sponsoring events can provide good visibility for the project, however |
| it frequently requires funds that the project does not have access to. |
| Many outside organizations wish to provide this type of visibility.</p> |
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| <p>The following is required:</p> |
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| <ul> |
| <li>Sponsorship discussed and approved on the <a href="mailto:press@cloudstack.apache.org">press@cloudstack.apache.org</a> mailing list.</li> |
| <li>Requests for approval will be acknowledged by a member of the PMC and approved automatically if no issues are raised 72 hours after acknowledgement.</li> |
| <li>Sponsorship must be provided with no additional affiliation - and only project provided marks used.</li> |
| <li>At least one committer must be planning to represent the project.</li> |
| </ul> |
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| <h3 id="cloudstack-specific-conferences">CloudStack Specific Conferences:</h3> |
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| <p>The following is required:</p> |
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| <ul> |
| <li>Project approval from the PMC is needed via the <a href="mailto:press@cloudstack.apache.org">press@cloudstack.apache.org</a> mailing list.</li> |
| <li>Requests for approval will be acknowledged by a member of the PMC and approved automatically if no issues are raised 72 hours after acknowledgement.</li> |
| <li>Membership on committees deciding content should be open to any Committer.</li> |
| <li>At least one committer must be planning to attend the event.</li> |
| </ul> |
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| <h3 id="meetup-groups-hackfests-barcamps-birds-of-a-feather-and-other-small-events">Meetup groups, hackfests, barcamps, Birds of a Feather, and other small events:</h3> |
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| <p>Local area user events are encouraged.</p> |
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| <ul> |
| <li>Events which include the CloudStack name, should be styled: "Apache CloudStack"</li> |
| <li>Annotation on the group's web presence should indicate that there is no affiliation between the group and the project.</li> |
| <li>A link to the project's website should be present.</li> |
| </ul> |
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| <h2 id="non-software-goods">Non-software goods</h2> |
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| <p>Creating non-software goods (e.g.: stickers, event give-aways, etc…) to help |
| promote the Apache CloudStack project is encouraged. However, there are some |
| requirements that must be met prior to producing the goods. Additionally, |
| goods bearing any of the CloudStack marks may not be sold without explicit |
| written permission.</p> |
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| <p>The following is required:</p> |
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| <ul> |
| <li>The design (mock-up) must be shared with the CloudStack PMC via <a href="mailto:press@cloudstack.apache.org">press@cloudstack.apache.org</a>.</li> |
| <li>Requests for approval will be acknowledged by a member of the PMC and approved automatically if no issues are raised 72 hours after acknowledgement.</li> |
| <li>Permission may be granted for requests that are intended to promote the Apache CloudStack project.</li> |
| <li>Permission will likely <em>not</em> be granted for requests that are indented to, or percieved to by the PMC, reflect negatively on Apache CloudStack.</li> |
| <li>Approval may be contingent on specific requested changed in how the mark(s) are applied.</li> |
| </ul> |
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| <h2 id="websites">Websites</h2> |
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| <p>No additional guidelines are required above and beyond the |
| <a href="http://www.apache.org/foundation/marks/domains.html">Third Party Domain Name Branding Policy</a>. |
| In general:</p> |
| |
| <blockquote> |
| <p>you may not use Apache marks such as "ApacheFoo" or "Foo" in your own |
| domain names if that use would be likely to confuse a relevant consumer |
| about the source of software or services provided through your domain |
| with products or services provided by the Apache Foo project or the |
| Apache Software Foundation as a whole. You should apply the |
| "likelihood of confusion" test described in our |
| <a href="http://www.apache.org/foundation/marks/">formal Trademark Policy</a>, and |
| please realize that the use of Apache marks in third party domain |
| names is generally not "nominative fair use."</p> |
| </blockquote> |