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| title: Apache CloudStack Trademark Guidelines |
| --- |
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| <h1 id="indicators">Apache CloudStack Trademark Guidelines</h1> |
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| Apache CloudStack, CloudStack, the CloudStack word design, the Apache |
| CloudStack word design, the cloud monkey logo, either separately or in |
| combination are hereinafter referred to as "CloudStack Trademarks" and |
| are trademarks or registered trademarks of the Apache Software |
| Foundation. Excepting the provisions outlined below you may not use the |
| CloudStack trademarks or any confusingly similar mark as a trademark for |
| your product, to imply endorsement by the project, or use the CloudStack |
| trademarks in any other manner that might cause confusion in the |
| marketplace. |
| |
| Trademark law dictates that owners must police their marks or risk the |
| loss of the marks. |
| |
| The Apache Software Foundation has an established trademark policy |
| ([http://www.apache.org/foundation/marks](http://www.apache.org/foundation/marks)) |
| that when in conflict should be considered the canonical standard (with one |
| exception noted below). |
| |
| However, the Apache Software Foundation has given the responsibility for |
| brand management to the project's Project Management Committee. Thus |
| this document should be taken as additive to the Apache Software |
| Foundation's trademark guideline. Nothing contained herein provides an |
| exception to those guidelines (again, with one exception below). |
| |
| *Exception:* The Apache CloudStack PMC is the contact point for all requests |
| related to the use of the CloudStack Trademarks. In places where the Apache |
| Software Foundation's formal trademark usage documentation and policies specify |
| trademarks@apache.org, requesters should use press@cloudstack.apache.org or |
| private@cloudstack.apache.org. In places where the Apache Software |
| Foundation's policies specify that explicit approval must come from the VP |
| Brand Management, requesters will be given authoritative approval from a |
| representative of the Apache CloudStack PMC instead. The Apache Software |
| Foundation has delegated approval authority to the Apache CloudStack PMC, |
| specifically related to the CloudStack Trademarks. |
| |
| ## Mark usage |
| |
| ### Wordmark |
| |
| The word 'CloudStack' is a registered trademark, |
| and should use the '®' symbol. In places where that symbol is not |
| reasonably used it is acceptable to use '(R)' as an alternative. |
| |
| ### Other CloudStack marks |
| |
| The CloudStack word design, the Apache CloudStack word design, the |
| 'Apache CloudStack' wordmark and the |
| cloud monkey logo are all trademarks and should not appear without the |
| '™' symbol being present. |
| |
| ### Apache CloudStack Logo (TM) |
| |
| The Apache CloudStack logo with the "TM" symbol present may be |
| downloaded here: |
| |
| * [Apache CloudStack logo with "open source cloud computing" tagline (.ai file)](http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack.ai) |
| * [Apache CloudStack logo without the tagline (.ai file)](http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack_sans_tagline.ai) |
| * [Apache CloudStack logo with "open source cloud computing" tagline and the Cloud Monkey (.ai file)](http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack_with_cloud_monkey.ai) |
| * [Apache CloudStack logo with "open source cloud computing" tagline (JPEG file)](http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack.jpg) |
| * [Apache CloudStack logo without the tagline (JPEG file)](http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_sans_tagline.jpg) |
| * [Apache CloudStack logo with "open source cloud computing" tagline and the Cloud Monkey (JPEG file)](http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_with_cloud_monkey.jpg) |
| |
| ## Events |
| |
| ### Exhibiting at Events: |
| |
| Apache CloudStack committers may, without prior approval, use the |
| CloudStack Trademarks to promote exhibits or sessions at events with the |
| aim to promote Apache CloudStack, though the general adherence to the |
| ASF's trademark guidelines is still required. |
| |
| ### Sponsoring Events: |
| |
| Sponsoring events can provide good visibility for the project, however |
| it frequently requires funds that the project does not have access to. |
| Many outside organizations wish to provide this type of visibility. |
| |
| The following is required: |
| |
| * Sponsorship discussed and approved on the [press@cloudstack.apache.org](mailto:press@cloudstack.apache.org) mailing list. |
| * Requests for approval will be acknowledged by a member of the PMC and approved automatically if no issues are raised 72 hours after acknowledgement. |
| * Sponsorship must be provided with no additional affiliation - and only project provided marks used. |
| * At least one committer must be planning to represent the project. |
| |
| ### CloudStack Specific Conferences: |
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| The following is required: |
| |
| * Project approval from the PMC is needed via the [press@cloudstack.apache.org](mailto:press@cloudstack.apache.org) mailing list. |
| * Requests for approval will be acknowledged by a member of the PMC and approved automatically if no issues are raised 72 hours after acknowledgement. |
| * Membership on committees deciding content should be open to any Committer. |
| * At least one committer must be planning to attend the event. |
| |
| ### Meetup groups, hackfests, barcamps, Birds of a Feather, and other small events: |
| |
| Local area user events are encouraged. |
| |
| * Events which include the CloudStack name, should be styled: "Apache CloudStack" |
| * Annotation on the group's web presence should indicate that there is no affiliation between the group and the project. |
| * A link to the project's website should be present. |
| |
| ## Non-software goods |
| |
| Creating non-software goods (e.g.: stickers, event give-aways, etc...) to help |
| promote the Apache CloudStack project is encouraged. However, there are some |
| requirements that must be met prior to producing the goods. Additionally, |
| goods bearing any of the CloudStack marks may not be sold without explicit |
| written permission. |
| |
| The following is required: |
| |
| * The design (mock-up) must be shared with the CloudStack PMC via [press@cloudstack.apache.org](mailto:press@cloudstack.apache.org). |
| * Requests for approval will be acknowledged by a member of the PMC and approved automatically if no issues are raised 72 hours after acknowledgement. |
| * Permission may be granted for requests that are intended to promote the Apache CloudStack project. |
| * Permission will likely *not* be granted for requests that are indented to, or percieved to by the PMC, reflect negatively on Apache CloudStack. |
| * Approval may be contingent on specific requested changed in how the mark(s) are applied. |
| |
| ## Websites |
| |
| No additional guidelines are required above and beyond the |
| [Third Party Domain Name Branding Policy](http://www.apache.org/foundation/marks/domains.html). |
| In general: |
| |
| > you may not use Apache marks such as "ApacheFoo" or "Foo" in your own |
| > domain names if that use would be likely to confuse a relevant consumer |
| > about the source of software or services provided through your domain |
| > with products or services provided by the Apache Foo project or the |
| > Apache Software Foundation as a whole. You should apply the |
| > "likelihood of confusion" test described in our |
| > [formal Trademark Policy](http://www.apache.org/foundation/marks/), and |
| > please realize that the use of Apache marks in third party domain |
| > names is generally not "nominative fair use." |