Release 1.0.0
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/builds.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/builds.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/builds.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/builds.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camel-k.v1.0.0-snapshot.clusterserviceversion.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/camel-k.v1.0.0.clusterserviceversion.yaml
similarity index 98%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camel-k.v1.0.0-snapshot.clusterserviceversion.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/camel-k.v1.0.0.clusterserviceversion.yaml
index a7d87b4..6250a32 100644
--- a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camel-k.v1.0.0-snapshot.clusterserviceversion.yaml
+++ b/deploy/olm-catalog/camel-k-dev/1.0.0/camel-k.v1.0.0.clusterserviceversion.yaml
@@ -84,14 +84,14 @@
     capabilities: Basic Install
     categories: Integration & Delivery
     certified: "false"
-    containerImage: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+    containerImage: docker.io/apache/camel-k:1.0.0
     createdAt: "2019-07-26T02:45:00Z"
     description: Apache Camel K is a lightweight integration platform, born on Kubernetes,
       with serverless superpowers.
     repository: https://github.com/apache/camel-k
     operators.operatorframework.io/internal-objects: '["builds.camel.apache.org","integrationkits.camel.apache.org","camelcatalogs.camel.apache.org"]'
     support: Camel
-  name: camel-k-operator.v1.0.0-snapshot
+  name: camel-k-operator.v1.0.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -226,7 +226,7 @@
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.namespace
-                image: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+                image: docker.io/apache/camel-k:1.0.0
                 imagePullPolicy: IfNotPresent
                 name: camel-k-operator
                 resources: {}
@@ -468,4 +468,4 @@
   selector:
     matchLabels:
       name: camel-k-operator
-  version: 1.0.0-snapshot
+  version: 1.0.0
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camelcatalogs.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/camelcatalogs.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camelcatalogs.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/camelcatalogs.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationkits.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/integrationkits.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationkits.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/integrationkits.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationplatforms.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/integrationplatforms.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationplatforms.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/integrationplatforms.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrations.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/integrations.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrations.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/integrations.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml b/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml
index b08fcb2..e4ccd22 100644
--- a/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml
+++ b/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml
@@ -16,7 +16,7 @@
 # ---------------------------------------------------------------------------
 
 channels:
-- currentCSV: camel-k-operator.v1.0.0-snapshot
+- currentCSV: camel-k-operator.v1.0.0
   name: stable
 - currentCSV: camel-k-operator.v1.0.0-rc2
   name: alpha
diff --git a/deploy/operator-deployment.yaml b/deploy/operator-deployment.yaml
index 7871434..22a4988 100644
--- a/deploy/operator-deployment.yaml
+++ b/deploy/operator-deployment.yaml
@@ -39,7 +39,7 @@
       serviceAccountName: camel-k-operator
       containers:
         - name: camel-k-operator
-          image: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+          image: docker.io/apache/camel-k:1.0.0
           command:
           - kamel
           - operator
diff --git a/deploy/resources.go b/deploy/resources.go
index 6ee950c..12cbcaa 100644
--- a/deploy/resources.go
+++ b/deploy/resources.go
@@ -147,9 +147,9 @@
 		"/operator-deployment.yaml": &vfsgenÛ°CompressedFileInfo{
 			name:             "operator-deployment.yaml",
 			modTime:          time.Time{},
-			uncompressedSize: 2148,
+			uncompressedSize: 2139,
 
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 		},
 		"/operator-role-binding-events.yaml": &vfsgenÛ°CompressedFileInfo{
 			name:             "operator-role-binding-events.yaml",
diff --git a/helm/camel-k/Chart.yaml b/helm/camel-k/Chart.yaml
index 701c2dc..173e71a 100644
--- a/helm/camel-k/Chart.yaml
+++ b/helm/camel-k/Chart.yaml
@@ -35,7 +35,7 @@
 
 # This is the version number of the application being deployed. This version number should be
 # incremented each time you make changes to the application.
-appVersion: 1.0.0-SNAPSHOT
+appVersion: 1.0.0
 
 icon: https://github.com/apache/camel/raw/master/docs/img/logo64-d.png
 home: https://camel.apache.org/camel-k/latest/
diff --git a/helm/camel-k/values.yaml b/helm/camel-k/values.yaml
index 71a2cad..0829b74 100644
--- a/helm/camel-k/values.yaml
+++ b/helm/camel-k/values.yaml
@@ -23,7 +23,7 @@
 fullnameOverride: ""
 
 operator:
-  image: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+  image: docker.io/apache/camel-k:1.0.0
 
 platform:
   build:
diff --git a/pkg/util/defaults/defaults.go b/pkg/util/defaults/defaults.go
index 63d8066..dd70bd9 100644
--- a/pkg/util/defaults/defaults.go
+++ b/pkg/util/defaults/defaults.go
@@ -23,7 +23,7 @@
 
 const (
 	// Version --
-	Version = "1.0.0-SNAPSHOT"
+	Version = "1.0.0"
 
 	// DefaultRuntimeVersion --
 	DefaultRuntimeVersion = "1.3.0"
diff --git a/script/Makefile b/script/Makefile
index 014c0fb..6826a4c 100644
--- a/script/Makefile
+++ b/script/Makefile
@@ -14,7 +14,7 @@
 # limitations under the License.
 
 VERSIONFILE := pkg/util/defaults/defaults.go
-VERSION := 1.0.0-SNAPSHOT
+VERSION := 1.0.0
 LAST_RELEASED_VERSION := 1.0.0-RC2
 RUNTIME_VERSION := 1.3.0
 BUILDAH_VERSION := 1.14.0