diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/builds.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/builds.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/builds.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/builds.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camel-k.v1.0.0-snapshot.clusterserviceversion.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/camel-k.v1.0.0.clusterserviceversion.yaml
similarity index 98%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camel-k.v1.0.0-snapshot.clusterserviceversion.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/camel-k.v1.0.0.clusterserviceversion.yaml
index a7d87b4..6250a32 100644
--- a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camel-k.v1.0.0-snapshot.clusterserviceversion.yaml
+++ b/deploy/olm-catalog/camel-k-dev/1.0.0/camel-k.v1.0.0.clusterserviceversion.yaml
@@ -84,14 +84,14 @@
     capabilities: Basic Install
     categories: Integration & Delivery
     certified: "false"
-    containerImage: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+    containerImage: docker.io/apache/camel-k:1.0.0
     createdAt: "2019-07-26T02:45:00Z"
     description: Apache Camel K is a lightweight integration platform, born on Kubernetes,
       with serverless superpowers.
     repository: https://github.com/apache/camel-k
     operators.operatorframework.io/internal-objects: '["builds.camel.apache.org","integrationkits.camel.apache.org","camelcatalogs.camel.apache.org"]'
     support: Camel
-  name: camel-k-operator.v1.0.0-snapshot
+  name: camel-k-operator.v1.0.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -226,7 +226,7 @@
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.namespace
-                image: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+                image: docker.io/apache/camel-k:1.0.0
                 imagePullPolicy: IfNotPresent
                 name: camel-k-operator
                 resources: {}
@@ -468,4 +468,4 @@
   selector:
     matchLabels:
       name: camel-k-operator
-  version: 1.0.0-snapshot
+  version: 1.0.0
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camelcatalogs.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/camelcatalogs.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/camelcatalogs.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/camelcatalogs.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationkits.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/integrationkits.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationkits.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/integrationkits.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationplatforms.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/integrationplatforms.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrationplatforms.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/integrationplatforms.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrations.camel.apache.org.crd.yaml b/deploy/olm-catalog/camel-k-dev/1.0.0/integrations.camel.apache.org.crd.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k-dev/1.0.0-snapshot/integrations.camel.apache.org.crd.yaml
rename to deploy/olm-catalog/camel-k-dev/1.0.0/integrations.camel.apache.org.crd.yaml
diff --git a/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml b/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml
index b08fcb2..e4ccd22 100644
--- a/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml
+++ b/deploy/olm-catalog/camel-k-dev/camel-k-dev.package.yaml
@@ -16,7 +16,7 @@
 # ---------------------------------------------------------------------------
 
 channels:
-- currentCSV: camel-k-operator.v1.0.0-snapshot
+- currentCSV: camel-k-operator.v1.0.0
   name: stable
 - currentCSV: camel-k-operator.v1.0.0-rc2
   name: alpha
diff --git a/deploy/operator-deployment.yaml b/deploy/operator-deployment.yaml
index 7871434..22a4988 100644
--- a/deploy/operator-deployment.yaml
+++ b/deploy/operator-deployment.yaml
@@ -39,7 +39,7 @@
       serviceAccountName: camel-k-operator
       containers:
         - name: camel-k-operator
-          image: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+          image: docker.io/apache/camel-k:1.0.0
           command:
           - kamel
           - operator
diff --git a/deploy/resources.go b/deploy/resources.go
index 6ee950c..12cbcaa 100644
--- a/deploy/resources.go
+++ b/deploy/resources.go
@@ -147,9 +147,9 @@
 		"/operator-deployment.yaml": &vfsgen۰CompressedFileInfo{
 			name:             "operator-deployment.yaml",
 			modTime:          time.Time{},
-			uncompressedSize: 2148,
+			uncompressedSize: 2139,
 
-			compressedContent: []byte("\x1f\x8b\x08\x00\x00\x00\x00\x00\x00\xff\xbc\x54\xc1\x6e\xe3\x36\x10\xbd\xeb\x2b\x1e\xac\xcb\x2e\x10\xdb\x9b\x1e\xd5\x93\x9a\x38\x88\xd1\x54\x32\x2c\x6f\x83\x3d\x15\x13\x6a\x24\x11\xa1\x48\x95\xa4\xa2\xd5\xdf\x17\x94\xed\xc4\xce\x66\xd3\x1e\x82\xf2\x64\x73\x66\xde\xbc\x37\x6f\xc4\x18\xf3\x8f\x3b\x51\x8c\x3b\x29\x58\x3b\x2e\xe1\x0d\x7c\xc3\x48\x3b\x12\x0d\xa3\x30\x95\x1f\xc8\x32\x6e\x4c\xaf\x4b\xf2\xd2\x68\x7c\x4a\x8b\x9b\xcf\xe8\x75\xc9\x16\x46\x33\x8c\x45\x6b\x2c\x47\x31\x84\xd1\xde\xca\x87\xde\x1b\x0b\xb5\x07\x04\xd5\x96\xb9\x65\xed\xdd\x02\x28\x98\x27\xf4\x2c\xdf\xad\xaf\x56\xa8\xa4\x62\x94\xd2\xed\x8b\xb8\xc4\x20\x7d\x13\xc5\xf0\x8d\x74\x18\x8c\x7d\x44\x65\x2c\xa8\x2c\x65\x68\x4c\x0a\x52\x57\xc6\xb6\x7b\x1a\x96\x6b\xb2\xa5\xd4\x35\x84\xe9\x46\x2b\xeb\xc6\xc3\x0c\x9a\xad\x6b\x64\xb7\x88\x62\xec\x82\x8c\xe2\xe6\xc8\xc4\xed\x61\xa7\x9e\xde\xe0\x9b\xe9\x0f\x1a\x4e\xe4\x1e\xa6\x70\x81\x3f\xd9\xba\xd0\xe4\x97\xc5\x97\x28\xc6\xa7\x90\x32\x3b\x04\x67\x9f\x7f\xc5\x68\x7a\xb4\x34\x42\x1b\x8f\xde\xf1\x09\x32\x7f\x17\xdc\x79\x48\x0d\x61\xda\x4e\x49\xd2\x82\x5f\x64\x3d\x77\x58\x60\x22\x10\x30\xcc\x83\x27\xa9\x41\x93\x0c\x98\xea\x34\x0d\xe4\xa3\x38\x8a\x31\x9d\xc6\xfb\x2e\x59\x2e\x87\x61\x58\xd0\x44\x77\x61\x6c\xbd\x3c\xaa\x5b\xde\xad\xaf\x56\x59\xb1\x9a\x4f\x94\xa3\x18\x5f\xb5\x62\xe7\x60\xf9\xef\x5e\x5a\x2e\xf1\x30\x82\xba\x4e\x49\x41\x0f\x8a\xa1\x68\x08\xc6\x4d\xee\x4c\xa6\x4b\x8d\xc1\x4a\x2f\x75\x7d\x01\x77\x70\x3d\x8a\xcf\xdc\x79\x19\xd7\x91\x9e\x74\x67\x09\x46\x83\x34\x66\x69\x81\x75\x31\xc3\x6f\x69\xb1\x2e\x2e\xa2\x18\xf7\xeb\xdd\x6d\xfe\x75\x87\xfb\x74\xbb\x4d\xb3\xdd\x7a\x55\x20\xdf\xe2\x2a\xcf\xae\xd7\xbb\x75\x9e\x15\xc8\x6f\x90\x66\xdf\xf0\xfb\x3a\xbb\xbe\x00\x4b\xdf\xb0\x05\x7f\xef\x6c\xe0\x6f\x2c\x64\x18\x24\x97\xc1\xd3\xe3\x02\x1d\x09\x84\xfd\x08\xff\x5d\xc7\x42\x56\x52\x40\x91\xae\x7b\xaa\x19\xb5\x79\x62\xab\xc3\x7a\x74\x6c\x5b\xe9\x82\x9d\x0e\xa4\xcb\x28\x86\x92\xad\xf4\xd3\x16\xb9\x1f\x45\x85\x36\x1f\xf9\x6d\x45\xd4\xc9\xc3\x3a\x25\xc1\x01\xb7\x7c\xba\x8c\x1e\xa5\x2e\x13\x5c\x73\xa7\xcc\x18\x3e\x8e\xa8\x65\x4f\x25\x79\x4a\x22\x40\x53\xcb\x09\x04\xb5\xac\xe6\x8f\x73\xd3\xb1\x25\x6f\x6c\x04\x28\x7a\x60\xe5\x42\x0a\x02\x52\x82\xd9\x21\x69\x36\x5d\x4d\x7f\x4e\x77\x23\xac\xa0\xd1\xac\x7d\x82\x67\x94\x30\xa9\x80\x60\x79\xda\x05\x97\xe0\x32\x02\x9c\xb7\xe4\xb9\x1e\xf7\xd8\x7e\xec\x38\xc1\x96\x85\x65\xf2\x1c\xc2\xac\x58\x78\x63\xf7\xe1\x96\xbc\x68\xee\x4e\xb8\xbc\x43\xd9\x73\xdb\x29\xf2\x7c\xa8\x3c\x51\x19\x8e\x3a\x03\x79\x07\x66\x7f\xfe\x93\xc0\x63\xf2\x1b\x03\x3a\x6a\x9f\x7e\xb3\x7d\x92\x82\x53\x21\x4c\xaf\x7d\xf6\x5e\xe3\xf0\xac\x91\x0c\x2f\xcb\x0b\xd3\xf9\xbf\x71\x05\x64\x4b\x35\x27\x28\x8d\x78\x64\xbb\x90\x66\xb9\x27\xbe\x3c\x94\x24\x97\x8b\x2f\x8b\x2f\xf3\x22\x4b\x37\xc5\x6d\xbe\x3b\x29\x14\xa6\x6d\x49\x97\xc9\xc9\xd5\x1c\x8f\xa1\xea\xec\xe6\x67\x2d\x37\xbd\x52\x1b\xa3\xa4\x18\x13\xac\xab\xcc\xf8\x8d\x65\x17\x76\xec\x25\x8f\xf5\xd3\x29\xfa\x8b\x9c\xfb\x74\x77\x75\xfb\x57\x96\xfe\xb1\x2a\x36\xe9\xd5\xea\x2c\x07\x78\x22\xd5\xf3\x8d\x35\x6d\xf2\x2a\x00\x54\x92\x55\xb9\xe5\xea\xc7\xc8\x21\xb6\x21\xdf\x24\xcf\x0b\xb0\x08\xed\x5c\x47\x82\xdf\xa4\x91\x6f\x56\xdb\x74\x97\x6f\x27\x26\x6f\x91\x78\xed\xec\x6b\x80\x4d\x7e\xfd\xd3\xda\x8f\x13\x70\x96\x1a\xe3\x79\x6c\xe1\x5d\x24\x35\xd0\xe8\xa6\x87\xe5\x68\x14\x9e\x45\x5f\x40\xea\x92\x3b\xd6\x25\x6b\xaf\x46\x54\xd6\xb4\xef\xce\xfe\xa8\xeb\x7f\x75\xe6\x9f\x00\x00\x00\xff\xff\xaf\x8d\xdc\xf9\x64\x08\x00\x00"),
+			compressedContent: []byte("\x1f\x8b\x08\x00\x00\x00\x00\x00\x00\xff\xbc\x54\xc1\x6e\xe3\x36\x14\xbc\xeb\x2b\x06\xd6\x65\x17\x88\xed\xa4\x47\xf5\xa4\x26\x0e\x56\x68\x2a\x1b\x96\xb7\xc1\x9e\x8a\x17\xea\x49\x22\x42\x91\x2a\x49\x45\xab\xbf\x2f\x28\xdb\x89\x9d\xcd\xa6\x3d\x04\xe5\xc9\x26\x87\xf3\x66\xde\x3c\x31\xc6\xfc\xe3\x56\x14\xe3\x4e\x0a\xd6\x8e\x4b\x78\x03\xdf\x30\xd2\x8e\x44\xc3\x28\x4c\xe5\x07\xb2\x8c\x5b\xd3\xeb\x92\xbc\x34\x1a\x9f\xd2\xe2\xf6\x33\x7a\x5d\xb2\x85\xd1\x0c\x63\xd1\x1a\xcb\x51\x0c\x61\xb4\xb7\xf2\xa1\xf7\xc6\x42\xed\x09\x41\xb5\x65\x6e\x59\x7b\xb7\x00\x0a\xe6\x89\x3d\x5f\xef\xb2\xeb\x15\x2a\xa9\x18\xa5\x74\xfb\x4b\x5c\x62\x90\xbe\x89\x62\xf8\x46\x3a\x0c\xc6\x3e\xa2\x32\x16\x54\x96\x32\x14\x26\x05\xa9\x2b\x63\xdb\xbd\x0c\xcb\x35\xd9\x52\xea\x1a\xc2\x74\xa3\x95\x75\xe3\x61\x06\xcd\xd6\x35\xb2\x5b\x44\x31\x76\xc1\x46\x71\x7b\x54\xe2\xf6\xb4\x53\x4d\x6f\xf0\xcd\xf4\x07\x0f\x27\x76\x0f\x5d\xb8\xc0\x9f\x6c\x5d\x28\xf2\xcb\xe2\x32\x8a\xf1\x29\x40\x66\x87\xc3\xd9\xe7\x5f\x31\x9a\x1e\x2d\x8d\xd0\xc6\xa3\x77\x7c\xc2\xcc\xdf\x05\x77\x1e\x52\x43\x98\xb6\x53\x92\xb4\xe0\x17\x5b\xcf\x15\x16\x98\x04\x04\x0e\xf3\xe0\x49\x6a\xd0\x64\x03\xa6\x3a\x85\x81\x7c\x14\x47\x31\xa6\xd5\x78\xdf\x25\xcb\xe5\x30\x0c\x0b\x9a\xe4\x2e\x8c\xad\x97\x47\x77\xcb\xbb\xec\x7a\x95\x17\xab\xf9\x24\x39\x8a\xf1\x55\x2b\x76\x0e\x96\xff\xee\xa5\xe5\x12\x0f\x23\xa8\xeb\x94\x14\xf4\xa0\x18\x8a\x86\x10\xdc\x94\xce\x14\xba\xd4\x18\xac\xf4\x52\xd7\x17\x70\x87\xd4\xa3\xf8\x2c\x9d\x97\x76\x1d\xe5\x49\x77\x06\x30\x1a\xa4\x31\x4b\x0b\x64\xc5\x0c\xbf\xa5\x45\x56\x5c\x44\x31\xee\xb3\xdd\x97\xf5\xd7\x1d\xee\xd3\xed\x36\xcd\x77\xd9\xaa\xc0\x7a\x8b\xeb\x75\x7e\x93\xed\xb2\x75\x5e\x60\x7d\x8b\x34\xff\x86\xdf\xb3\xfc\xe6\x02\x2c\x7d\xc3\x16\xfc\xbd\xb3\x41\xbf\xb1\x90\xa1\x91\x5c\x86\x4c\x8f\x03\x74\x14\x10\xe6\x23\xfc\x77\x1d\x0b\x59\x49\x01\x45\xba\xee\xa9\x66\xd4\xe6\x89\xad\x0e\xe3\xd1\xb1\x6d\xa5\x0b\x71\x3a\x90\x2e\xa3\x18\x4a\xb6\xd2\x4f\x53\xe4\x7e\x34\x15\xca\x7c\xe4\xb7\x15\x51\x27\x0f\xe3\x94\x84\x04\xdc\xf2\xe9\x2a\x7a\x94\xba\x4c\x70\xc3\x9d\x32\x63\xf8\x38\xa2\x96\x3d\x95\xe4\x29\x89\x00\x4d\x2d\x27\x10\xd4\xb2\x9a\x3f\xce\x4d\xc7\x96\xbc\xb1\x11\xa0\xe8\x81\x95\x0b\x10\x04\xa6\x04\xb3\x03\x68\x36\x6d\x4d\x7f\x4e\x67\x23\x8c\xa0\xd1\xac\x7d\x82\x67\x96\xd0\xa9\xc0\x60\x79\x9a\x05\x97\xe0\x2a\x02\x9c\xb7\xe4\xb9\x1e\xf7\xdc\x7e\xec\x38\xc1\x96\x85\x65\xf2\x1c\x8e\x59\xb1\xf0\xc6\xee\x8f\x5b\xf2\xa2\xb9\x3b\xd1\xf2\x8e\x64\xcf\x6d\xa7\xc8\xf3\xe1\xe6\x89\xcb\xb0\xd4\x19\xc9\x3b\x34\xfb\xf5\x9f\x0c\x1e\xc1\x6f\x34\xe8\xe8\x7d\xfa\xcd\xf6\x49\x0a\x4e\x85\x30\xbd\xf6\xf9\x7b\x85\xc3\xb3\x46\x32\xbc\x2c\x2f\x4a\xe7\xff\xa6\x15\x90\x2d\xd5\x9c\xa0\x34\xe2\x91\xed\x42\x9a\xe5\x5e\xf8\xf2\x70\x25\xb9\x5a\x5c\x2e\x2e\x4f\xf0\xc2\xb4\x2d\xe9\x32\x39\xd9\x9a\xe3\x31\x80\xcf\x76\x7e\x56\x69\xd3\x2b\xb5\x31\x4a\x8a\x31\x41\x56\xe5\xc6\x6f\x2c\xbb\x30\x5a\x2f\x38\xd6\x4f\xa7\xec\x2f\x2e\xee\xd3\xdd\xf5\x97\xbf\xf2\xf4\x8f\x55\xb1\x49\xaf\x57\x67\x18\xe0\x89\x54\xcf\xb7\xd6\xb4\xc9\xab\x03\xa0\x92\xac\xca\x2d\x57\x3f\x9e\x1c\xce\x36\xe4\x9b\xe4\x39\xf7\x45\x28\xe7\x3a\x12\xfc\xa6\x8c\xf5\x66\xb5\x4d\x77\xeb\xed\xa4\xe4\x2d\x11\xaf\x03\x7d\x4d\xb0\x59\xdf\xfc\xf4\xee\xc7\x19\x38\x83\xc6\x78\x6e\x5b\x78\x0e\x49\x0d\x34\xba\xe9\x3d\x39\x06\x85\x67\xd3\x17\x90\xba\xe4\x8e\x75\xc9\xda\xab\x11\x95\x35\xed\xbb\xbd\x3f\xfa\xfa\x5f\x93\xf9\x27\x00\x00\xff\xff\x20\x50\x6b\x27\x5b\x08\x00\x00"),
 		},
 		"/operator-role-binding-events.yaml": &vfsgen۰CompressedFileInfo{
 			name:             "operator-role-binding-events.yaml",
diff --git a/helm/camel-k/Chart.yaml b/helm/camel-k/Chart.yaml
index 701c2dc..173e71a 100644
--- a/helm/camel-k/Chart.yaml
+++ b/helm/camel-k/Chart.yaml
@@ -35,7 +35,7 @@
 
 # This is the version number of the application being deployed. This version number should be
 # incremented each time you make changes to the application.
-appVersion: 1.0.0-SNAPSHOT
+appVersion: 1.0.0
 
 icon: https://github.com/apache/camel/raw/master/docs/img/logo64-d.png
 home: https://camel.apache.org/camel-k/latest/
diff --git a/helm/camel-k/values.yaml b/helm/camel-k/values.yaml
index 71a2cad..0829b74 100644
--- a/helm/camel-k/values.yaml
+++ b/helm/camel-k/values.yaml
@@ -23,7 +23,7 @@
 fullnameOverride: ""
 
 operator:
-  image: docker.io/apache/camel-k:1.0.0-SNAPSHOT
+  image: docker.io/apache/camel-k:1.0.0
 
 platform:
   build:
diff --git a/pkg/util/defaults/defaults.go b/pkg/util/defaults/defaults.go
index 63d8066..dd70bd9 100644
--- a/pkg/util/defaults/defaults.go
+++ b/pkg/util/defaults/defaults.go
@@ -23,7 +23,7 @@
 
 const (
 	// Version --
-	Version = "1.0.0-SNAPSHOT"
+	Version = "1.0.0"
 
 	// DefaultRuntimeVersion --
 	DefaultRuntimeVersion = "1.3.0"
diff --git a/script/Makefile b/script/Makefile
index 014c0fb..6826a4c 100644
--- a/script/Makefile
+++ b/script/Makefile
@@ -14,7 +14,7 @@
 # limitations under the License.
 
 VERSIONFILE := pkg/util/defaults/defaults.go
-VERSION := 1.0.0-SNAPSHOT
+VERSION := 1.0.0
 LAST_RELEASED_VERSION := 1.0.0-RC2
 RUNTIME_VERSION := 1.3.0
 BUILDAH_VERSION := 1.14.0