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| <div class="container"> <h1 id="brand-management-quarterly-operations-summary">Brand Management Quarterly Operations Summary<a class="headerlink" href="#brand-management-quarterly-operations-summary" title="Permalink">¶</a></h1> |
| <p>Historical records of public operations summaries of the ASF Trademarks Committee.</p> |
| <p><strong>Contents</strong></p> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <div id="toc"><ul><li><a class="toc-href" href="#brand-management-monthly-reports-to-the-board" title="Brand Management Monthly Reports To The Board">Brand Management Monthly Reports To The Board</a></li><li><a class="toc-href" href="#q2-operations-summary-december-2017-fy-2018" title="Q2 Operations Summary - December 2017 (FY 2018)">Q2 Operations Summary - December 2017 (FY 2018)</a></li><li><a class="toc-href" href="#q1-operations-summary-september-2017-fy-2018" title="Q1 Operations Summary - September 2017 (FY 2018)">Q1 Operations Summary - September 2017 (FY 2018)</a></li><li><a class="toc-href" href="#annual-report-june-2017-fy-2017" title="Annual Report June 2017 (FY 2017)">Annual Report June 2017 (FY 2017)</a><ul><li><a class="toc-href" href="#operational-trends" title="Operational Trends">Operational Trends</a></li><li><a class="toc-href" href="#new-policy-initiatives" title="New Policy Initiatives">New Policy Initiatives</a></li><li><a class="toc-href" href="#statistics-and-registrations" title="Statistics And Registrations">Statistics And Registrations</a></li></ul></li><li><a class="toc-href" href="#q3-operations-summary-march-2017-fy-2017" title="Q3 Operations Summary: March 2017 (FY 2017)">Q3 Operations Summary: March 2017 (FY 2017)</a></li><li><a class="toc-href" href="#q2-operations-summary-december-2016-fy-2017" title="Q2 Operations Summary - December 2016 (FY 2017)">Q2 Operations Summary - December 2016 (FY 2017)</a></li><li><a class="toc-href" href="#q1-operations-summary-september-2016-fy-2017" title="Q1 Operations Summary - September 2016 (FY 2017)">Q1 Operations Summary - September 2016 (FY 2017)</a></li><li><a class="toc-href" href="#annual-report-june-2016-fy-2016" title="Annual Report - June 2016 (FY 2016)">Annual Report - June 2016 (FY 2016)</a><ul><li><a class="toc-href" href="#q3-operations-summary-march-2016-fy-2016" title="Q3 Operations Summary - March 2016 (FY 2016)">Q3 Operations Summary - March 2016 (FY 2016)</a></li><li><a class="toc-href" href="#q2-operations-summary-december-2016-fy-2016" title="Q2 Operations Summary - December 2016 (FY 2016)">Q2 Operations Summary - December 2016 (FY 2016)</a></li></ul></li><li><a class="toc-href" href="#annual-report-june-2015-summary-fy-2015" title="Annual Report - June 2015 (summary FY 2015)">Annual Report - June 2015 (summary FY 2015)</a></li></ul></div> |
| <h3 id="brand-management-monthly-reports-to-the-board">Brand Management Monthly Reports To The Board<a class="headerlink" href="#brand-management-monthly-reports-to-the-board" title="Permalink">¶</a></h3> |
| <p>Formally published reports from Brand Management are included in the |
| <a href="https://whimsy.apache.org/board/minutes/Brand_Management">official board meeting minutes</a> of the ASF.</p> |
| <h3 id="q2-operations-summary-december-2017-fy-2018">Q2 Operations Summary - December 2017 (FY 2018)<a class="headerlink" href="#q2-operations-summary-december-2017-fy-2018" title="Permalink">¶</a></h3> |
| <p>The fall quarter in the Northern Hemisphere brings a regular uptick |
| in requests and questions, which continues to require effort to provide |
| timely and complete answers to questioners, especially outside parties.</p> |
| <p>We've also seen a large uptick in requests to create non-computer |
| merchandise (shirts, giveaways, etc.) using Apache brands. Most of |
| these requests are a good way to help promote awareness of Apache |
| projects and their contributors, and are well in line with our policy:</p> |
| <p><a href="/foundation/marks/merchandise">https://www.apache.org/foundation/marks/merchandise</a></p> |
| <p>While a few Apache project PMCs continue to actively monitor uses |
| of their brand and raise issues appropriately, the rapid growth in |
| popular projects, both in the big data space and elsewhere, continues |
| to be an issue with our capacity to provide knowledgeable and timely |
| responses to questions. We will be investigating new ways to invest |
| in our ability to provide the branding and trademark services that |
| our many Apache projects deserve.</p> |
| <p>All of the ASF's education and policies around trademark law for Open |
| Source as well as brand management are published online, and we urge |
| project participants and software vendors alike to review and ask us |
| questions about them - please review our complete site map:</p> |
| <p><a href="/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>On the registration front, we continue to work with counsel to process |
| renewals and registrations for projects. While most are straightforward, |
| some are complex, and require a significant amount of both our limited |
| volunteer officer time as well as our counsel's time.</p> |
| <p>As Apache projects power more of the internet every day, we |
| look to the companies that profit from Apache software products to |
| fully respect Apache brands. We very much appreciate the companies that |
| pass on their <strong>completed</strong> trademark registrations along with the |
| codebases they donate to the Apache Incubator. Having existing |
| registrations makes managing trademarks much simpler for the ASF.</p> |
| <p>While many companies continue to give credit to our volunteer |
| communities, sadly some companies continue to |
| take advantage of our non-profit work by unfairly co-opting Apache |
| project brands or by interfering with Apache project governance. |
| Reviewing and correcting these mis-uses is an ongoing effort for the ASF |
| Board, the Brand Management Committee, and all Apache projects.</p> |
| <p>Please <a href="/foundation/marks/contact">contact the Apache Brand Management team</a> with your |
| questions or suggestions!</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="q1-operations-summary-september-2017-fy-2018">Q1 Operations Summary - September 2017 (FY 2018)<a class="headerlink" href="#q1-operations-summary-september-2017-fy-2018" title="Permalink">¶</a></h3> |
| <p>The summer quarter continues to be traditionally quiet in terms of |
| trademark questions and requests, although we continue to get new |
| kinds of questions coming in with some regularity. Some Apache |
| project PMCs now have experience implementing our trademark policies |
| and have been doing a great job answering basic questions themselves |
| directly with third parties, which is great to see. However as our |
| number of projects grow, so do the number of questions or issues |
| overall which continues to tax our small pool of Brand Management |
| volunteers with broad experience.</p> |
| <p>All of the ASF's education and policies around trademark law for Open |
| Source as well as brand management is published online, and we urge |
| project participants and software vendors alike to review and ask us |
| questions about them - please review our complete site map:</p> |
| <p><a href="/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>On the registration front, we have come upon our first large set of |
| trademark registration renewals and maintenance paperwork. Although |
| our legal counsel handles all the actual paperwork with various |
| national trademark registries, this is still an ongoing effort for our |
| volunteer Brand Management team to validate continuing use of these |
| marks - as well as the financial costs for registry fees. In almost |
| all cases we will continue to maintain existing registrations for |
| projects. We continue to have some projects request new registrations |
| as well, and are successfully negotiating some coexistence agreements |
| with potentially similar software brands in the marketplace as well.</p> |
| <p>As more Apache brands and projects power more business every year, we |
| continue to look to the companies that profit from Apache software products to |
| help respect Apache brands. We very much appreciate the companies that |
| pass on their trademark registrations with incoming donations of |
| podlings joining the Incubator. Having existing registrations makes the |
| trademark management process simpler for the ASF.</p> |
| <p>While many companies continue to properly give credit to our volunteer |
| communities, sadly some companies continue to --or have started to-- |
| take advantage of our non-profit work by unfairly co-opting Apache |
| project brands or by interfering with Apache project governance. |
| Reviewing and correcting these mis-uses is an ongoing effort for the ASF |
| Board, the Brand Management Committee, and all Apache projects.</p> |
| <p>Please <a href="/foundation/marks/contact">contact the Apache Brand Management team</a> with your |
| questions or suggestions!</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="annual-report-june-2017-fy-2017">Annual Report June 2017 (FY 2017)<a class="headerlink" href="#annual-report-june-2017-fy-2017" title="Permalink">¶</a></h3> |
| <h4 id="operational-trends">Operational Trends<a class="headerlink" href="#operational-trends" title="Permalink">¶</a></h4> |
| <p>We continues to field both general questions and permissions requests |
| for a wide variety of brand uses. Along with questions about using Apache project |
| marks in unusual places, including television, movies, and a variety of |
| academic papers and vendor marketing, we've had questions about the |
| applicability of the APACHE (R) trademark to licenses themselves. While |
| we have the expertise to help answer these questions, it is still |
| difficult to keep all our operations proceeding speedily while relying |
| solely on volunteers for all work that doesn't directly require counsel.</p> |
| <p>Some projects continue to do a good job of policing and addressing |
| potential misuses of their brands, and the strength of the Apache brand<br/> |
| continues to get good results when we request the trademark credit our |
| volunteer communities deserve.</p> |
| <h4 id="new-policy-initiatives">New Policy Initiatives<a class="headerlink" href="#new-policy-initiatives" title="Permalink">¶</a></h4> |
| <p>Part of the Brand Management Committee has discussed and written new |
| policies to clarify proper uses of Apache brands and to address many |
| new permissions requests for apparel featuring Apache project brands.</p> |
| <p>While the ASF is firmly committed to providing free access to our source |
| code and all resources, we are happy to allow respectful vendors to |
| use selected Apache trademarks on non-computer related goods, like |
| apparel, stickers, and the like. These uses can both publicize project |
| brands as well as encourage a sense of community for Apache project fans. |
| Free giveaways are generally fine, and the ASF now has a policy for |
| licensing specific brands to apparel or sticker companies with a clear |
| license and profit sharing arrangement.</p> |
| <ul> |
| <li><a href="/foundation/marks/merchandise">See the new Apache Non-Software Merchandise Branding Policy</a></li> |
| </ul> |
| <p>Our new <a href="/foundation/marks/services">Third Party Services Naming Branding Policy</a> |
| clarifies the use of Apache brands in services, for example the many cloud |
| or hosting providers who offer services around Apache software products. |
| In addition, a greatly expanded <a href="/foundation/marks/guide">Apache Product Name Usage Guide</a> |
| will help marketers and technologists alike better refer to Apache |
| communities and the software products they produce.</p> |
| <h4 id="statistics-and-registrations">Statistics And Registrations<a class="headerlink" href="#statistics-and-registrations" title="Permalink">¶</a></h4> |
| <p>With several guides for how Apache project communities can improve their |
| brands, better attract new contributors, and register their project |
| name as a trademark, we offer comprehensive advice for all Apache |
| projects and podlings. We at Brand Management are happy to work with |
| all Apache projects to answer questions or submit registration |
| applications, but it's still up to the individual Apache communities |
| to take the first step and request registration.</p> |
| <p>In the past year, 11 new projects have made trademark applications in |
| the US and other countries, 5 projects have had their registrations |
| granted, and two incoming podlings have had their existing trademark |
| registrations transferred to the ASF as part of their graduation to |
| top level project status.</p> |
| <p>Please <a href="/foundation/marks/contact">contact the Apache Brand Management team</a> with your |
| questions or suggestions!</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="q3-operations-summary-march-2017-fy-2017">Q3 Operations Summary: March 2017 (FY 2017)<a class="headerlink" href="#q3-operations-summary-march-2017-fy-2017" title="Permalink">¶</a></h3> |
| <p>Over the past few years, the Brand Management committee has been working |
| on a comprehensive set of trademark policies and procedures to help our |
| volunteer-run communities best protect their shared brand of Apache |
| project independence. During the holiday lull at the end of the year, |
| we've worked on drafting policies for use of Apache brands in services |
| and hosting, as well as detailed policies for producing merchandise |
| (apparel, stickers, and non-computer goods) using any Apache project's |
| names or logos. This is timely, as a number of apparel vendors have |
| approached us recently for licensing agreements. These products can both |
| provide a way for people to show support for Apache projects, as well as |
| donations of profits from the vendors.</p> |
| <p>All of the ASF's education and policies around trademark law for Open |
| Source as well as brand management is published online, and we urge |
| project participants and software vendors alike to review and ask us |
| questions about them: <a href="http://www.apache.org/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>On the registration front, we are facing more potential conflicts with |
| the few projects that request registrations than in the past. The |
| limitations of having a volunteer-run organization with nearly 200 |
| active projects means that managing which registrations to fight for is |
| still a complex problem to work through.</p> |
| <p>As more Apache brands and projects power more business every year, we |
| look to the many companies that profit from Apache software products to |
| help respect Apache brands. We very much appreciate the companies that |
| pass on their trademark registrations with incoming donations of |
| podlings joining the Incubator. Having existing registrations makes the |
| trademark management process simpler for the ASF.</p> |
| <p>While many companies continue to properly give credit to our volunteer |
| communities, sadly some companies continue to --or have started to-- |
| take advantage of our non-profit work by unfairly co-opting Apache |
| project brands or by interfering with Apache project governance. |
| Reviewing and correcting these mis-uses is an ongoing effort for the ASF |
| Board, the Brand Management Committee, and all Apache projects.</p> |
| <p>Please <a href="/foundation/marks/contact">contact the Apache Brand Management team</a> with your |
| questions or suggestions!</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="q2-operations-summary-december-2016-fy-2017">Q2 Operations Summary - December 2016 (FY 2017)<a class="headerlink" href="#q2-operations-summary-december-2016-fy-2017" title="Permalink">¶</a></h3> |
| <p>The ASF continues to be at the forefront of what's really a new kind of |
| organization, where our independently governed and distributed volunteer |
| communities are in charge of managing not just their technologies and |
| communities, but their trademarks and their whole brand and presence in |
| the larger world. We continue to build new educational materials to |
| help our highly technical communities understand the larger implications |
| of managing the brand and outward impact of their projects, including |
| proper trademark maintenance.</p> |
| <p>The ASF is seen as a leader in trademark and brand policies, and our |
| example is helping other FOSS communities as well as companies better |
| understand how we can work together fairly and productively. Our |
| community-focused education and policy materials are the best available, |
| and we recently expanded to provide a more generic module on Practical |
| Trademark Law for FOSS projects. We continue to work on improving |
| education and mentoring for projects to ensure they understand how to |
| best maintain their independent brand and image.</p> |
| <p>All of the ASF's education and policies around trademark law for open |
| source as well as brand management is published online, and we urge |
| project participants and software vendors alike to review and ask us |
| questions about them:</p> |
| <p><a href="http://www.apache.org/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>On the registration front, we continue to get some projects who request |
| registration of names or beloved logos in the US and internationally. We |
| continue to exercise financial care with our budget by working with the |
| relevant project communities to detail why registration is important for |
| them to attract new project contributors around the world.</p> |
| <p>With the continued rise of prominent Apache brands and projects that |
| power more business every year, we look to the many companies that |
| profit from Apache software products to help respect Apache brands. |
| While many companies continue to properly give credit to our volunteer |
| communities, sadly some companies continue to --or have started to-- |
| take advantage of our non-profit work by unfairly co-opting Apache |
| project brands or by interfering with Apache project governance. |
| Reviewing and correcting these mis-uses is an ongoing effort for the ASF |
| Board, the Brand Management Committee, and all Apache projects.</p> |
| <p>The Apache Brand Management team welcomes your questions on our private |
| email list: <a href="mailto:trademarks@apache.org">trademarks@apache.org</a></p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="q1-operations-summary-september-2016-fy-2017">Q1 Operations Summary - September 2016 (FY 2017)<a class="headerlink" href="#q1-operations-summary-september-2016-fy-2017" title="Permalink">¶</a></h3> |
| <p>Our Foundation-wide educational and policy improvement work continues to |
| pay off, as more Apache projects are getting organized about maintaining |
| and promoting their brands in a more organized fashion. Some projects |
| are continuing work on their own detailed how-to guides for companies |
| that want to <em>properly</em> use valuable Apache brands as part of their |
| products or Web presences. However the rapid growth in new projects in |
| the Incubator means that more help spreading the education to new |
| communities is still needed.</p> |
| <p>Our detailed list of resources, both Apache policies as well as pointers |
| to other valuable open source branding guidelines and information is |
| improving our ability to respond, as seen by the more detailed questions |
| we get from third parties, as well as by the ability of some experienced |
| projects to handle brand enforcement more independently. |
| <a href="http://www.apache.org/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>While open source and the project communities are well understood in |
| industry these days, open source <em>governance</em> and brand management are |
| becoming more important topics. The ASF is seen as a leader in |
| governance and brand policing, and our example is helping other FOSS |
| communities as well as companies better understand how we can work |
| together fairly and productively.</p> |
| <p>On the registration front, we continue to get some projects who request |
| registration of names or beloved logos in the US and internationally. |
| We continue to exercise financial care with our budget by working with |
| the relevant project communities to detail why registration is important |
| for them to attract new project contributors around the world.</p> |
| <p>With the continued rise of prominent Apache brands and projects that |
| power more business every year, we look to the many companies that |
| profit from Apache software products to help respect Apache brands. |
| While many companies continue to properly give credit to our volunteer |
| communities, sadly some companies continue to - or have started to - |
| take advantage of our non-profit work by unfairly co-opting Apache |
| project brands. Reviewing and correcting these mis-uses is an ongoing |
| effort for the ASF and all Apache projects.</p> |
| <p>You can always ask the Apache Brand Management team private questions at |
| <a href="mailto:trademarks@apache.org">trademarks@apache.org</a></p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="annual-report-june-2016-fy-2016">Annual Report - June 2016 (FY 2016)<a class="headerlink" href="#annual-report-june-2016-fy-2016" title="Permalink">¶</a></h3> |
| <p>While Foundation-wide educational and policy improvement work continues, |
| we are still finding communities that need more help in reviewing their |
| brand and presence, and in keeping a focus on reviewing uses of their |
| brand by vendors. While many companies support Apache projects in a |
| variety of ways, new brand misuses continue to crop up across various |
| Apache projects that need to be dealt with.</p> |
| <p>Our detailed list of resources, both Apache policies as well as pointers |
| to other valuable Open Source branding guidelines and information is |
| continuing to improve with more detailed process guides for community |
| brand management.</p> |
| <p><a href="http://www.apache.org/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>Our VP, Brand Management gave an expanded community branding talk at |
| ApacheCon in Vancouver with great feedback, showing the benefits of a |
| better brand and Website in terms of attracting new contributors. They |
| were also an invited keynote speaker at the FLOSS Community Metrics |
| conference, as well as leading several Community Leadership SummIt |
| unconference sessions on community-led branding and governance topics. A |
| BOF at OSCON Austin also gave another opportunity to showcase how Apache |
| projects think about their brands to many other FOSS communities.</p> |
| <p>The feedback from these sessions was positive, and shows a clear need |
| for more education and help for FOSS communities around the ecosystem. |
| While licensing is well understood, and community governance has plenty |
| of leaders across the software world, brand management and trademark |
| knowledge is still lacking in many communities. The ASF is clearly |
| serving as a leader in this space through our examples and materials.</p> |
| <p>With the rise of both prominent Apache brands as well as a number of |
| other major movements showcasing how important vendor neutral Open |
| Source project branding can be, we also welcome feedback from the many |
| organizations that both use Apache software to power their business, as |
| well as extend our thanks to those who contribute code to our projects |
| and those who respect Apache brands.</p> |
| <p>You can always ask the Brand Management team private questions at: |
| <a href="mailto:trademarks@apache.org">trademarks@apache.org</a></p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h4 id="q3-operations-summary-march-2016-fy-2016">Q3 Operations Summary - March 2016 (FY 2016)<a class="headerlink" href="#q3-operations-summary-march-2016-fy-2016" title="Permalink">¶</a></h4> |
| <p>Our Foundation-wide educational and policy improvement work continues to |
| pay off, as more Apache projects are getting organized about maintaining |
| and promoting their brands in a more organized fashion. There is still |
| a wide variety of experience and attention about proper branding and |
| policing across our diverse volunteer communities, several projects are |
| working on their own detailed how-to guides for companies that want to |
| <em>properly</em> use valuable Apache brands as part of their products or web |
| presences.</p> |
| <p>Our detailed list of resources, both Apache policies as well as pointers |
| to other valuable open source branding guidelines and information is |
| improving our ability to respond, as seen by the more detailed questions |
| we get from third parties, as well as by the ability of some projects to |
| handle brand enforcement more independently.</p> |
| <p><a href="http://www.apache.org/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>While open source and the project communities are well understood in |
| industry these days, open source <em>governance</em> and brand management are |
| becoming more important topics. The ASF is often seen as a leader in |
| governance and brand policing, both due to our strong history of |
| independent governance as well as from our wide variety of popular |
| projects spanning all software technologies. We will continue to |
| provide more education and guidance for our projects, as well as |
| improving and smoothing relations with vendors using our brands to |
| ensure that our volunteer project communities always get the credit they |
| deserve for building Apache software.</p> |
| <p>On the registration front, our projects are really beginning to respond, |
| and many more projects are requesting both US registrations, as well as |
| a variety of international registrations; including in one case a |
| request to register a particularly detailed project logo. We continue |
| to exercise financial care with our budget by working with the relevant |
| project communities to detail why registration is important for them to |
| attract new project contributors around the world.</p> |
| <p>With the rise of both prominent Apache brands as well as a number of |
| other major movements showcasing how important vendor neutral open |
| source project branding can be, we also welcome feedback from the many |
| organizations that both use Apache software to power their business, as |
| well as extend our thanks to those who contribute code to our projects.</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h4 id="q2-operations-summary-december-2016-fy-2016">Q2 Operations Summary - December 2016 (FY 2016)<a class="headerlink" href="#q2-operations-summary-december-2016-fy-2016" title="Permalink">¶</a></h4> |
| <p>The brand management team continues to work on educational materials to |
| help promote our many Apache project brands, as well as showing our |
| volunteer communities effective ways to police third party use of Apache |
| project brands. We now have a detailed list of trademark and branding |
| resources available for our communities as well as vendors who work with |
| Apache projects:</p> |
| <p><a href="http://www.apache.org/foundation/marks/resources">http://www.apache.org/foundation/marks/resources</a></p> |
| <p>Along with presenting on trademark basics at ApacheCon conferences, our |
| VP of Brand Management was invited to speak on a panel discussion about |
| community owned trademarks at Columbia Law School, at SFLC's annual |
| conference. Improving awareness of the importance of trademarks to our |
| communities as well as to the Foundation is critical in ensuring |
| long-lived and widely-contributed to software projects.</p> |
| <p>We are also continuing to seek US trademark registrations for projects |
| that ask for one, as well as improving our ability to register selected |
| Apache project brands in other countries with our limited budget.</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| <h3 id="annual-report-june-2015-summary-fy-2015">Annual Report - June 2015 (summary FY 2015)<a class="headerlink" href="#annual-report-june-2015-summary-fy-2015" title="Permalink">¶</a></h3> |
| <p>The Apache(R) brand holds a unique position in the software world, in |
| that it is associated with communities and technologies in a wide |
| variety of industries. Apache software technology powers webservers, |
| office suites, high performance search engines, a full stack of software |
| development tools, geospatial work, and more than a dozen different big |
| data technologies, including Apache Hadoop(R). Similarly, Apache |
| communities are often used as models for open source project behavior |
| and bylaws by companies and other foundations alike.</p> |
| <p>A key driver for innovation within Apache projects is the <em>independent</em> |
| community governance model that the ASF provides. Part of the Apache |
| Way and a requirement for all Apache projects is that they must govern |
| their affairs independently of commercial influence. This ensures that |
| project contributors are creating software for the public good, and not |
| just for specific vendors. Independent project governance - which |
| includes allowing new contributors a say in the project direction going |
| forward - ensures that every company and individual feels comfortable |
| donating their time and code to any Apache project.</p> |
| <p>As projects like Apache Hadoop are now powering whole industries, the |
| pressures from various software companies to be the market leader grow. |
| To ensure Apache projects are seen as independent, the ASF owns all |
| project trademarks on behalf of our project communities. As a |
| non-profit, we recognize the importance and value of the brands and good |
| reputations that our volunteer communities have built, and the ASF will |
| defend all of our community brands.</p> |
| <p>To ensure that Apache project brands are respected, the ASF's Trademarks |
| Committee provides assistance and education to all Apache projects for |
| how to display their trademarks, as well as how to deal with third |
| parties using Apache brands. Similarly, we have worked directly with a |
| large number of companies who use Apache brands in their marketing to |
| ensure that Apache trademarks are respected. While the Apache Trademark |
| Policy allows specific uses of Apache brands by third parties, it still |
| clearly shows the ASF's ownership of and defense of our project trademarks. |
| Similarly, the Trademarks Committee works with the Apache Incubator to |
| vet all incoming project names to the ASF before they become official |
| top level projects; we have reviewed 28 new project names in the past year.</p> |
| <p>The ASF also provides US and some international trademark registrations |
| for selected Apache projects. While both DLAPiper and the Software |
| Freedom Law Center provide pro bono legal advice, we rely on our budget |
| to pay for trademark registration fees. Being able to register select |
| Apache project trademarks greatly eases the process of policing use of |
| those marks, freeing our community volunteers up to go back working on |
| all the great code they produce.</p> |
| <p>As we provide better education on the importance of defending Apache |
| brands to our communities, many more PMCs are requesting registration of |
| their project brands. Starting with over 40 registrations for 8 |
| different projects, in the past year several key applications for our |
| APACHE brand internationally have finalized, and we have submitted 10 |
| new project registration applications, and have great interest from many |
| more PMCs who wish to register their product names.</p> |
| <blockquote> |
| <p>Shane Curcuru, Vice President ASF Brand Management</p> |
| </blockquote> |
| |
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