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| <div class="container"> <h1 id="non-software-merchandise-branding-policy">Non-Software Merchandise Branding Policy<a class="headerlink" href="#non-software-merchandise-branding-policy" title="Permalink">¶</a></h1> |
| <p>This Policy defines <strong>requirements</strong> |
| for when outside parties may be eligible to request permission to use |
| Apache® marks on non-software merchandise, such as apparel, |
| posters, carry bags, stickers, and other similar items often used as |
| giveaways at conferences or to sell on a website. This policy does |
| <strong>not</strong> apply to any computer hardware or software related items.</p> |
| <h2 id="introduction">Non-Software Merchandise Branding Overview<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p><strong>In general, you may only use Apache marks such as "Apache <em>Project</em>" or |
| "<em>Project</em>" or Apache project <em>logos</em> on non-software merchandise |
| when such use serves to promote awareness of that Apache project, |
| <em>and</em> when such use is <em>not</em> in conjunction with other brands.</strong></p> |
| <p>As a volunteer-run non-profit organization, the ASF does not often produce |
| non-software merchandise. Thus we are happy when outside parties |
| wish to do so in a way that helps promote the independent and |
| community-led Apache Way and our many Apache projects.</p> |
| <p>Note that this does not generally apply to our "Apache" trademark; use |
| of that mark alone on merchandise or the bare Apache feather is |
| <strong>not</strong> allowed without explicit permission. The Apache feather is important to all |
| Apache projects, and is special to our organization, as well as being the |
| primary way that consumers discover our projects.</p> |
| <h2 id="links">Contents<a class="headerlink" href="#links" title="Permalink">¶</a></h2> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="//www.apache.org/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <ul> |
| <li> |
| <p><a href="#nonaffiliation">Must Not Be Adjacent To Other Brands</a></p> |
| </li> |
| <li> |
| <p><a href="#resources">Must Include Links To Relevant Apache Project On Related Websites</a></p> |
| </li> |
| <li> |
| <p><a href="#positive">Non-Disparaging References To Apache Brands</a></p> |
| </li> |
| <li> |
| <p><a href="#exclusive">No Exclusive Or Controlling Relationship</a></p> |
| </li> |
| <li> |
| <p><a href="#donations">For Profit Sales Consider Profit Donations</a></p> |
| </li> |
| <li> |
| <p><a href="#attributions">Trademark Attributions And Proper Apache Brand Usage</a></p> |
| </li> |
| <li> |
| <p><a href="#graphics">Logos And Graphics Usage</a></p> |
| </li> |
| <li> |
| <p><a href="#apachecon">Must Not Use "Apache", "ApacheCon", feather trademarks</a></p> |
| </li> |
| <li> |
| <p><a href="#other">Other Trademark Policies And Resources</a></p> |
| </li> |
| <li> |
| <p><a href="#permission">How To: Request Permission For Merchandise</a></p> |
| </li> |
| <li> |
| <p><a href="#rationale">Policy Rationale</a></p> |
| </li> |
| </ul> |
| <h2 id="nonaffiliation">Must Not Be Adjacent To Other Brands<a class="headerlink" href="#nonaffiliation" title="Permalink">¶</a></h2> |
| <p>Apache trademark use on merchandise generally must not be in direct |
| conjunction with or adjacent to other brands. For example, you |
| must not put your corporate logo directly above or beside the Apache CouchDB |
| red couch logo, because that would imply affiliation with or influence over |
| our independent Apache project.</p> |
| <p>Any websites or other electronic media featuring Apache branded |
| merchandise (i.e. for sale or giveaway) <strong>must</strong> clearly and prominently |
| inform the public that the merchandise and your organization are not |
| affiliated with, endorsed by, or otherwise associated with the ASF or |
| any of its projects.</p> |
| <h2 id="credit">Must Include Links To Relevant Apache Project On Related Websites<a class="headerlink" href="#credit" title="Permalink">¶</a></h2> |
| <p>Any websites or other electronic media used to promote or provide |
| merchandise for sale <strong>must</strong> include a |
| prominent text credit and link to the Apache project homepage whose mark is being |
| used, as well as a mention of the independent community behind the project. |
| A common motto of Apache projects is "Community over Code", and prominent |
| uses of Apache marks must clearly provide credit to the community behind |
| the mark and its project.</p> |
| <p>Websites selling merchandise for profit must include a <a href="//www.apache.org/foundation/marks/faq/#attribution">trademark attribution</a> |
| to the relevant Apache trademark(s).</p> |
| <h2 id="positive">Non-Disparaging References To Apache Projects<a class="headerlink" href="#positive" title="Permalink">¶</a></h2> |
| <p>Merchandise using Apache marks must not be used to disparage the reputation |
| of the ASF, its projects, or its communities. |
| Factual comparisons of Apache software versus other software are appropriate |
| as long as they are not used in a misleading way.</p> |
| <p>As a non-profit organization devoted to the public good through the software that we |
| produce, it is inappropriate for us to provide permission for outside parties |
| to use our marks to disparage our communities or our work.</p> |
| <h2 id="exclusive">No Exclusive Or Controlling Relationship<a class="headerlink" href="#exclusive" title="Permalink">¶</a></h2> |
| <p>Merchandise using Apache marks must not give the impression |
| to relevant consumers that the organization controlling or providing the |
| merchandise or using it as employee apparel or the like has an exclusive |
| or controlling relationship with any Apache |
| project or with the ASF as a whole. For example, apparel bearing |
| the Apache Cassandra eye logo, immediately below a phrase |
| "The <em>Only</em> Support For" or the like is not allowed.</p> |
| <p>Use in merchandise made generally available to the community or the public |
| is more likely to be appropriate. Merchandise meant specifically for |
| employee or your corporate partners uniform or wear must be carefully designed |
| to not tie your company's services or employees/partners to the |
| independent Apache project community providing Apache branded software.</p> |
| <h2 id="donations">For Profit Sales Consider Profit Donations<a class="headerlink" href="#donations" title="Permalink">¶</a></h2> |
| <p>Giving away merchandise, selling at cost, or small scale operations |
| run by individuals or small companies are not required to donate |
| profits to the ASF, although it is always appreciated when possible.</p> |
| <p>Large scale use (more than 500 units) or use by companies primarily |
| making profit from similar merchandise (i.e. tshirt vendors) are expected to provide a |
| percentage of profits as a donation to the ASF. If you are in this |
| situation, please contact trademarks@ to arrange for a specific |
| non-exclusive licensing contract. A preferred agreement would |
| be 10% - 20% of net profits from the goods. The ASF is a US 501(c)(3) public charity.</p> |
| <h2 id="attributions">Trademark Attributions And Proper Apache Brand Usage<a class="headerlink" href="#attributions" title="Permalink">¶</a></h2> |
| <p>Any use of Apache word trademarks on accompanying websites must comply with |
| our trademark policy and follow our <a href="//www.apache.org/foundation/marks/guide">Apache Product Name Usage Guide</a>.</p> |
| <p>Websites or other electronic media featuring the merchandise, and any "Legal", "About", "Disclaimer", |
| or similarly named pages must feature prominent attributions of all Apache |
| marks available from that website. For example:</p> |
| <blockquote> |
| <p>Apache <em>Project</em>, <em>Project</em> and Apache are either registered trademarks or trademarks of |
| the Apache Software Foundation in the United States and/or other countries, |
| and are used with permission as of 2017. The Apache Software Foundation has |
| no affiliation with and does not endorse or review the materials provided at |
| this website, which is managed by <em>YourBigCo</em>.</p> |
| </blockquote> |
| <p>This may appear in page footers or in any other appropriate location. The |
| "Apache Software Foundation" text should link to <a href="http://www.apache.org/">http://www.apache.org/</a> and |
| the "used with permission" should link to this Services Name Branding Requirements |
| page. Note that you <strong>must</strong> have a current written permission from the |
| VP, Brand Management or the VP of the relevant Apache project to include the |
| "and are used with permission as of 2017" phrase.</p> |
| <h2 id="graphics">Logos And Graphics Usage<a class="headerlink" href="#graphics" title="Permalink">¶</a></h2> |
| <p>Apache product logos may only be used to refer to the |
| Apache products or projects themselves, must be clearly set off from |
| any other organization's branding and logos.</p> |
| <p>You must not change the |
| appearance of any Apache logos when using them, other than to comply |
| with physical limitations of printing. For example, print technologies |
| that only provide black ink may change a colored logo to B&W or |
| greyscale as needed. Reprinting our yellow Hadoop elephant in a different |
| color, like green or blue, is not permitted.</p> |
| <h2 id="apachecon">Must Not Use "Apache", "ApacheCon", feather trademarks<a class="headerlink" href="#apachecon" title="Permalink">¶</a></h2> |
| <p>You may not use either the "Apache" nor the "ApacheCon" |
| names, nor confusingly similar names, nor the bare Apache feather logo. |
| These trademarks are reserved for the ASF, its projects, and its |
| own authorized conferences or specifically contracted and authorized sellers.</p> |
| <h2 id="permission">How To: Request Permission For Non-Software Merchandise<a class="headerlink" href="#permission" title="Permalink">¶</a></h2> |
| <p>If you wish to incorporate any Apache trademarks on non-software |
| merchandise, please <a href="mailto:trademarks@apache.org?subject=%5btrademark%5d%20Merchandise%20approval%20for">email us on the |
| trademarks@</a> |
| mailing list, and also cc: the relevant private@<em>projectname</em>.apache.org |
| mailing list. Thus, to request permission for the cute Apache Flink |
| squirrel logo, email: <code>trademarks@apache.org, private@flink.apache.org</code></p> |
| <p>In your email, let us know both the physical designs you plan to |
| use, as well as the channels you plan to sell or give away on, along |
| with any plans to donate a portion of profits or not. |
| Note that any permissions granted are contingent on |
| remaining in compliance with Apache trademark policies.</p> |
| <p><strong>NOTE:</strong> Apache <em>committers</em> are given special consideration when |
| providing merchandise featuring any of the Apache projects they |
| are associated with. Let us know if you're a committer, and we'll |
| try to help you promote your project! Look in the private SVN repository |
| for /committers/brand/merchandise.txt for details.</p> |
| <p>Selected merchants with existing permissions are featured |
| on our <a href="//www.apache.org/foundation/buy_stuff.html">Support Apache - Buy Stuff listing</a>.</p> |
| <h2 id="rationale">Rationale<a class="headerlink" href="#rationale" title="Permalink">¶</a></h2> |
| <p>The primary mission of the Apache Software Foundation is to provide software |
| for the public good. As a volunteer run non-profit organization, we have |
| a limited ability to provide physical goods bearing our marks to help |
| promote our communities, so we are happy when outside parties |
| do so in a respectful manner, and consider donating some profits.</p> |
| <h2 id="other">Other Trademark Guidelines<a class="headerlink" href="#other" title="Permalink">¶</a></h2> |
| <p>Please see our <a href="//www.apache.org/foundation/marks/">formal Trademark Policy</a> |
| and our <a href="//www.apache.org/foundation/marks/resources">site map of Trademark resources</a>.</p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products, services, or events.</strong></p> |
| <h2 id="version">Policy Version<a class="headerlink" href="#version" title="Permalink">¶</a></h2> |
| <p>This is version 1.0 of this Apache policy document, published in May 2017. |
| Significant changes will be marked with a new version number.</p> |
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