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| <div class="container"> <h1 id="apache-project-corporate-recognition-best-practices">Apache Project Corporate Recognition Best Practices<a class="headerlink" href="#apache-project-corporate-recognition-best-practices" title="Permalink">¶</a></h1> |
| <p>Apache® Project Corporate Recognition Best Practices defines |
| <strong>suggested practices</strong> for how Apache projects may choose to link to third |
| party corporations and organizations, or provide other kinds of information |
| or links on their <code>apache.org</code> project website about the larger ecosystem around their projects.</p> |
| <p><strong>Contents</strong></p> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <div id="toc"><ul><li><a class="toc-href" href="#introduction" title="Corporate Recognition Best Practices Overview">Corporate Recognition Best Practices Overview</a></li><li><a class="toc-href" href="#projectthanks" title="Project Thanks Pages / Listings">Project Thanks Pages / Listings</a></li><li><a class="toc-href" href="#productsupport" title="Product Support Pages">Product Support Pages</a></li><li><a class="toc-href" href="#exclusive" title="Not Showing an Exclusive or Controlling Relationship">Not Showing an Exclusive or Controlling Relationship</a></li><li><a class="toc-href" href="#nonproduct" title="Not Promoting Similarly Named Software Products">Not Promoting Similarly Named Software Products</a></li><li><a class="toc-href" href="#whoweare" title='"Who We Are" Pages'>"Who We Are" Pages</a></li><li><a class="toc-href" href="#rationale" title="Rationale">Rationale</a></li><li><a class="toc-href" href="#other" title="Other Trademark Guidelines">Other Trademark Guidelines</a></li><li><a class="toc-href" href="#notes" title="Important Note">Important Note</a></li><li><a class="toc-href" href="#version" title="Policy Version">Policy Version</a></li></ul></div> |
| <h2 id="introduction">Corporate Recognition Best Practices Overview<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p>To ensure the ability of <a href="http://community.apache.org/projectIndependence.html">Apache PMCs to independently manage the technical |
| direction of their projects</a>, |
| it is important to show that Apache projects |
| are managed by community-minded individuals volunteering their efforts on |
| the PMC, and that projects are not dominated by or led by third parties |
| or other outside corporations.</p> |
| <p>PMCs may wish to show appreciation for third parties that freely provide |
| software or other services for the project. Similarly, PMCs are encouraged |
| to provide a listing of committers in the project and their backgrounds, which |
| may often include corporate affiliations. Some PMCs may wish to provide factual |
| and unbiased information about the larger ecosystem of companies, consultants, |
| trainers, and other organizations that use or contribute to their projects.</p> |
| <p>These best practices are meant to be used in conjunction with the <a href="/foundation/marks/pmcs">Apache Project |
| Branding Policy</a>, as well as in recognition of Apache's formal |
| <a href="/foundation/sponsorship.html">Sponsorship</a> and |
| <a href="/foundation/contributing.html">Donation</a> policies.</p> |
| <h2 id="projectthanks">Project Thanks Pages / Listings<a class="headerlink" href="#projectthanks" title="Permalink">¶</a></h2> |
| <p>PMCs may wish to provide recognition for third parties that provide |
| software or services to the project's committers to further the goals |
| of the project. These are typically called Per-Project Thanks pages, |
| are controlled by the PMC, and have wide latitude to define their own |
| content as long as it's within appropriate Apache Fundraising, |
| Branding and Legal guidelines.</p> |
| <p><strong>Project Thanks Pages / Listings Best Practices:</strong></p> |
| <ul> |
| <li> |
| <p>May include a small third party logo for the donor or the goods, |
| and may include a simple HTML link back to the donor. PMCs should |
| have a consistent policy in what kind of links are allowed, especially |
| in terms of including (or not) a <code>rel="nofollow"</code> or similar attributes.</p> |
| </li> |
| <li> |
| <p>Should only be added at the request of the PMC for software or services that |
| the PMC believes are needed for the project's goals. Project Thanks pages are |
| to show appreciation for goods that the project truly needs, not just for |
| goods that someone wants to donate.</p> |
| </li> |
| <li> |
| <p>Be about notable software or services that the project's committers are |
| <strong>actually</strong> using to do Apache project-specific work. Listings should |
| <strong>not</strong> be added if the actual software or service is not being used.</p> |
| </li> |
| <li> |
| <p>May include historical donations that were actively used in the past, but |
| are not currently being used. These items should be marked as such.</p> |
| </li> |
| <li> |
| <p><strong>Must not be advertisements</strong>. Listings should be simple factual listings |
| of the goods, the donor, and possibly a brief description of how the project's |
| committers are actually using the donation. The purpose is to give credit |
| to the donor, but not to serve as an advertisement for an outside |
| organization, nor to appear to be competing with the ASF Sponsorship program's |
| recognition of Foundation-level sponsors. Promoting advertisements for |
| a specific commercial entity are incompatible with the ASF's |
| mission for the public good and our non-profit status.</p> |
| </li> |
| <li> |
| <p>Should not be on the project's home page.</p> |
| </li> |
| <li> |
| <p>Project Thanks Pages should include a closing overview paragraph that links to |
| the formal Sponsorship and Donations/Contributing web pages at the ASF level.</p> |
| </li> |
| </ul> |
| <p>Note that Project Thanks pages must not compete with or otherwise be to |
| the detriment of the overall ASF Sponsorship program; this particular point |
| is a mandatory Fundraising policy.</p> |
| <h2 id="productsupport">Product Support Pages<a class="headerlink" href="#productsupport" title="Permalink">¶</a></h2> |
| <p>PMCs may choose to provide relevant listings of other useful websites |
| within their larger ecosystem, as a service to the project's users. Such listings |
| may include factual links to outside organizations offering support, training, hosting, or |
| other similar services related to that Apache project.</p> |
| <ul> |
| <li> |
| <p>Must not be advertisements. Listings should be simple factual listings of |
| the outside resource or website, with a brief note to how it may be useful to |
| contributors or users of that Apache project. The purpose is to provide more |
| information for Apache project users, not to serve as advertisements or |
| endorsements of any third party.</p> |
| </li> |
| <li> |
| <p>PMCs should have a clear policy for how such links are chosen and what order(s) |
| they are listed in. Equal opportunity to request a listing for any creditable organization |
| that provides similar services that would be relevant to project users.</p> |
| </li> |
| <li> |
| <p>May include a third party logo for the organization or the third |
| party product, and may include a simple HTML link back. PMCs should |
| have a consistent policy in what kind of links are allowed, especially |
| in terms of including (or not) the <code>rel="nofollow"</code> or similar attributes.</p> |
| </li> |
| <li> |
| <p>Should <strong>not</strong> be on the project homepage, only on a secondary page |
| on the project website. Placing prominent links to third party |
| services or products on the homepage of a project is often seen |
| by new users as an advertisement, and an implicit endorsement of |
| that service or product by Apache, which is probably not what we intend.</p> |
| </li> |
| <li> |
| <p>PMC controls listing and criteria which must be equitable and factual. |
| In particular, PMCs should ensure that the appearance of links doesn't |
| imply that the PMC is run by or beholden to any specific third parties.</p> |
| </li> |
| <li> |
| <p>Organizations linked to must be in compliance with all relevant Apache |
| branding or licensing policies. Failure to comply with Apache policies |
| (i.e. failure on the third party's site to attribute Apache marks, etc.) should |
| result in removal from any such pages.</p> |
| </li> |
| <li> |
| <p>Listings may not imply an endorsement of the third party, nor any |
| additional association or affiliation with the Apache project or the |
| ASF, beyond any factual details. As a public charity, the ASF's mission |
| is to create software for the public good, and not to advertise third parties.</p> |
| </li> |
| <li> |
| <p>Best practice is for third parties to request a listing on the dev@ |
| list for the project, and then PMC members to review the request and make |
| updates to the listing if it meets their criteria.</p> |
| </li> |
| <li> |
| <p>Listings should be sorted equitably and consistently. PMCs are free to |
| set any sort of policy in terms of listing order, but should be |
| consistent about applying it to not show favoritisim.</p> |
| </li> |
| </ul> |
| <h2 id="exclusive">Not Showing an Exclusive or Controlling Relationship<a class="headerlink" href="#exclusive" title="Permalink">¶</a></h2> |
| <p>An important factor for PMCs when choosing what links to include or how to |
| portray them is ensuring that the links don't imply that a third party has an |
| exclusive or controlling relationship with the project, the PMC, or the ASF. |
| All Apache projects must be <a href="http://community.apache.org/projectIndependence.html">run independently of commercial influence</a> for the |
| benefit of the project and it's users.</p> |
| <h2 id="nonproduct">Not Promoting Similarly Named Software Products<a class="headerlink" href="#nonproduct" title="Permalink">¶</a></h2> |
| <p>Any links on project pages to third party products or companies |
| should not give the appearance of infringing on our own marks or products. |
| The third party must not be infringing; if they are infringing and will not comply, the |
| links should be removed.</p> |
| <p>In particular, PMCs should not provide links to any third party that is causing |
| confusion with the public as to the source of any Apache software products, |
| either from your project or any other Apache project.</p> |
| <h2 id="whoweare">"Who We Are" Pages<a class="headerlink" href="#whoweare" title="Permalink">¶</a></h2> |
| <p>One way that projects may choose showcase your community is to provide a <em>Who We Are</em> |
| page as a listing of the individuals who make up the core community. This is |
| typically a list of PMC members and committers within the project. Projects |
| that use Apache Maven or Apache Forrest to generate their websites will be |
| familiar with these pages which can be generated automatically.</p> |
| <p>A best practice for having "Who We Are" pages is:</p> |
| <ul> |
| <li> |
| <p>Not on the project homepage. A project's home page should provide a factual |
| overview of the project and its product, to help the general public |
| and potential users and contributors understand where to find relevant |
| information.</p> |
| </li> |
| <li> |
| <p>Factual listings of actual contributors. Typically, only includes PMC |
| members and/or committers, although the PMC may decide to |
| include other individuals who have made significant contributions, like |
| wiki or documentation updates or answered user questions. In any case, |
| it's best if the PMC is consistent at who is added (or not) to be |
| fair to the merit of individuals there.</p> |
| </li> |
| <li> |
| <p>May include personal home pages of actual contributors. These are |
| normally intended to be personal links about the contributors themselves.</p> |
| </li> |
| <li> |
| <p>Should not include corporate affiliations of actual contributors. |
| Committers are expected to participate in Apache projects as individuals, |
| and not as representatives of any employers. Including corporate |
| affiliations on pages that are primarily about the community of individuals |
| on a project can give the wrong impression to new community members |
| about the fact that projects are managed by PMCs of individuals, and |
| not managed by outside organizations. PMCs are free to allow |
| including corporate affiliations, but should be consistent in their |
| policy for all committers.</p> |
| </li> |
| <li> |
| <p>Should include an overview or links to other ways that newcomers can |
| participate in the project. Think of these as both an introduction to |
| who is currently in the project, as well as a welcoming way to show |
| future contributors how to join.</p> |
| </li> |
| </ul> |
| <h2 id="rationale">Rationale<a class="headerlink" href="#rationale" title="Permalink">¶</a></h2> |
| <p>The primary mission of the Apache Software Foundation is to provide software |
| products for the public good. Equally important is The Apache Way, or the |
| community-led, consensus-driven, and public mailing list methods that our |
| many projects use to produce the software products that we provide to the |
| public. Projects must conduct their business for the benefit of the project |
| itself and it's active community, and not for the benefit of specific outside |
| commercial influences. Similarly, projects must have an appearance of |
| being independent of outside commercial influences.</p> |
| <p>The fundamental driver for Apache projects are the communities and PMCs that |
| contribute to and run those projects. As an all-volunteer organization, |
| maintaining the health of the <strong>community</strong> of committers within a project |
| is critical to Apache and to the project. Thus it is important for our |
| communities to showcase themselves, and to do so in a manner that clearly |
| shows we are communities of individuals, working together towards a common |
| goal of producing Apache software products.</p> |
| <p>Apache projects are run solely by their PMCs, as projects independent of |
| outside corporations or organizations. It is important to maintain both |
| the actual independence of our PMCs from third parties, as well as to ensure |
| that PMCs are clearly seen to be run as independent projects, free of any |
| controlling, exclusive, or otherwise exclusionary relationships with |
| third parties or outside corporations.</p> |
| <p>A critical point to understand - both for users of our software as well as |
| the committers and PMC members who create our software - is that |
| <a href="http://community.apache.org/projectIndependence.html">Apache Projects Are Independent</a>.</p> |
| <p>These best practices for linking to outside pages on project websites |
| are meant as suggestions for projects. PMCs are free to adopt (or not) |
| any of these suggestions for their sites.</p> |
| <h2 id="other">Other Trademark Guidelines<a class="headerlink" href="#other" title="Permalink">¶</a></h2> |
| <p>For more information about Apache marks, please see our <a href="/foundation/marks/">formal Trademark |
| Policy</a>.</p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products, services, or events.</strong></p> |
| <h2 id="version">Policy Version<a class="headerlink" href="#version" title="Permalink">¶</a></h2> |
| <p>This is version 1.3 of this Apache best practices document, published in September 2014. |
| Significant changes will be marked with a new version number.</p> |
| <p><strong>v1.3:</strong> Remove DRAFT; improve explanations.</p> |
| <p><strong>v1.2:</strong> "Best Practices" instead of policy; improve several sections.</p> |
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