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| <div class="container"> <h1 id="apache-pmc-branding-responsibilities">Apache PMC Branding Responsibilities<a class="headerlink" href="#apache-pmc-branding-responsibilities" title="Permalink">¶</a></h1> |
| <p>Apache Project Management Committees (PMCs) are directly responsible for promoting and protecting their project's |
| brand and trademarks while following Apache Trademark policies. This document |
| is an overview of PMC responsibilities, with pointers to specific policies |
| or procedures PMCs must follow.</p> |
| <p>These responsibilities are in addition to the |
| <a href="pmcs.html">Project Website Branding Requirements</a> document, which primarily focuses on website display, |
| and to the <a href="reporting.html">Apache Trademark Reporting Guidelines</a>, which detail how users and |
| committers may report issues involving Apache brand uses.</p> |
| <p><strong>Podling (PPMCs)</strong> must liaise with the Incubator PMC prior to taking any |
| external action (such as emailing an external party). The Incubator PMC should |
| loop in trademarks@ if there are any questions.</p> |
| <p><strong>Contents</strong></p> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <div id="toc"><ul><li><a class="toc-href" href="#introduction" title="Overview">Overview</a></li><li><a class="toc-href" href="#responsible" title="PMCs are responsible for their brand">PMCs are responsible for their brand</a></li><li><a class="toc-href" href="#website" title="Ensure project websites treat trademarks appropriately">Ensure project websites treat trademarks appropriately</a></li><li><a class="toc-href" href="#independent" title="Present an independent face to your project">Present an independent face to your project</a></li><li><a class="toc-href" href="#police" title="Address improper third-party uses of Apache marks">Address improper third-party uses of Apache marks</a></li><li><a class="toc-href" href="#report" title="Report trademark issues to Brand Management">Report trademark issues to Brand Management</a></li><li><a class="toc-href" href="#compliance" title="Comply with Apache brand policy">Comply with Apache brand policy</a></li><li><a class="toc-href" href="#other" title="Other trademark guidelines">Other trademark guidelines</a></li><li><a class="toc-href" href="#notes" title="Important note">Important note</a></li><li><a class="toc-href" href="#version" title="Policy version">Policy version</a></li></ul></div> |
| <h2 id="introduction">Overview<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p>This document defines the board's expectation that PMCs manage |
| their own project's brand: how the project displays its own brand |
| in public; how the project responds to obvious |
| uses of the project's brand by third parties; and how the PMC is to comply with the |
| Apache Trademark Policy and the Project Website Branding Requirements. |
| The Apache Software Foundation owns all Apache® marks, |
| and administers them on behalf of all Apache projects. PMCs are expected to |
| actively manage their project's brand, and to ask for assistance from |
| Brand Management or Legal Affairs when necessary.</p> |
| <p><strong>Questions?</strong> Please <a href="/foundation/marks/contact#pmc">contact the Trademarks committee</a> |
| with general questions. This document is for members of Apache PMCs, and |
| is probably best read in conjunction with the <a href="/foundation/marks/pmcs">Apache Project Branding |
| Requirements</a>, which define how projects should treat and display trademarks; and with the |
| <a href="/dev/pmc.html">PMC Guide</a>, which covers other, non-brand-related responsibilities and procedures related to PMC membership.</p> |
| <h2 id="responsible">PMCs are responsible for their brand<a class="headerlink" href="#responsible" title="Permalink">¶</a></h2> |
| <p>Much as PMCs are stewards of their communities and their project code, PMCs are |
| also responsible for managing their own project's brand. This includes |
| all the obvious aspects of a brand: the project's name and logo, the display |
| of the main project website, and the appearance and functionality of their product. |
| Much of the work that PMC members do improving code, updating the website, |
| and promoting their product to help bring more users and developers into |
| their community also helps to maintain the brand, and overall public expectation |
| of the quality and functionality of the software products that this project provides for download.</p> |
| <p>While the Apache License encourages third parties to use our code, it does <strong>not</strong> |
| permit third parties to use any Apache trademarks in ways that would |
| harm any Apache projects or communities or that would confuse consumers as to the true |
| source of Apache software. In particular, section 6 of the |
| <a href="/licenses/LICENSE-2.0.html">Apache License 2.0</a> notes:</p> |
| <blockquote> |
| <ol start="6"> |
| <li>Trademarks. This License does not grant permission to use the trade names, trademarks, service marks, or product names of the Licensor, except as required for reasonable and customary use in describing the origin of the Work and reproducing the content of the NOTICE file.</li> |
| </ol> |
| </blockquote> |
| <p>PMCs need to be aware of their brand and its use in the broader world, and |
| should work to ensure that when the public hears about their project - for |
| example, Hadoop - the main association is to the actual Apache Hadoop |
| project itself, and not to a third party or other organization besides Apache.</p> |
| <p>Managing your brand requires a little extra thought than most activities |
| at Apache. When managing your code and supporting your community, you are |
| primarily focused <strong>inwards</strong>; i.e. on people who are already aware of and |
| participating in your project. Managing a brand is about working to ensure |
| that people who are <strong>outside</strong> of your community associate your brand and |
| name with the project itself. Take a minute to think about how a newcomer |
| sees your project when they view the homepage for the very first time. The |
| next time you read news coverage of your project or of the technology behind |
| it, consider how a newcomer will see your project's name, and its relationship |
| both to the ASF and to other companies and technologies.</p> |
| <h2 id="website">Ensure project websites treat trademarks appropriately<a class="headerlink" href="#website" title="Permalink">¶</a></h2> |
| <p>PMCs are directly responsible for ensuring all of their project's web content |
| complies with the <a href="/foundation/marks/pmcs">Apache Project Branding Requirements</a>. |
| It is important to ensure that Apache displays its project names and logos |
| properly as trademarks, so that third parties will know our brands are |
| important to us. It's also important to treat other organization's trademarks |
| or service marks with respect, and attribute them if you use them on |
| an Apache project website.</p> |
| <p>The "Apache®" trademark as a symbol of our high quality, community built software |
| is an important one to all Apache projects, and to the Foundation itself. Be |
| sure to use it properly on apache.org websites, especially in relation to |
| Apache projects and products.</p> |
| <h2 id="independent">Present an independent face to your project<a class="headerlink" href="#independent" title="Permalink">¶</a></h2> |
| <p>Part of the Apache Way is the concept of hats - when PMC members do work on |
| Apache lists, they are expected to act as individuals, wearing their PMC hat; |
| i.e. on behalf of their PMC's project, and not influenced by other parties. |
| Likewise, it is important that your <a href="http://community.apache.org/projectIndependence.html">project as a whole is run |
| independently of commercial influence</a>, and presents the public perception |
| that the project is run independently. There should be no question in the minds |
| of average users on the website or the mailing lists that the PMC solely runs the project, and not any other organizations.</p> |
| <p>Projects must ensure that their average user can find all information and code |
| necessary to use the product in its common use cases solely on the project's |
| own website. A normal user should be able to learn about the product from |
| the project's own materials, and must be able to use the product solely |
| under the Apache License or other Apache Legal Affairs approved licenses in |
| software that is distributed from this or other Apache projects.</p> |
| <p>Projects must not endorse or promote the work of third parties, nor allow |
| third party influence to affect the future of the project for specific outside |
| organizations.</p> |
| <p>Note that per-project Thanks and Support pages are allowed to recognize |
| specific vendors that have donated services or licenses to the project, or that |
| are well-known vendors that provide outside support for the project. However, |
| these must be factual entries, not advertisements, and must not show favoritism |
| to any particular vendor(s). Recommended best practices for |
| <a href="/foundation/marks/linking">Thanks and Support pages</a> are provided.</p> |
| <h2 id="police">Address improper third-party uses of Apache marks<a class="headerlink" href="#police" title="Permalink">¶</a></h2> |
| <p>PMCs are responsible for evaluating and if needed addressing any infringing use of their project's |
| marks by third parties that come to their attention. The PMC must work to contact |
| potentially infringing parties to ask them to respect Apache marks and |
| attribute them to the ASF. In many cases, a friendly note reminding a third |
| party that Apache project names are our trademarks and that they are important |
| to us is sufficient to get third parties to respect our marks. PMCs and committers should use the |
| <a href="/foundation/marks/reporting.html">Apache Trademark Use Reporting Guidelines</a> |
| in deciding how to contact third parties.</p> |
| <p>Contact trademarks@ for suggested email templates to use in first contacting |
| third parties, or if there is any difficulty in having the PMC make the first |
| contact. Templates are available at |
| <a href="/foundation/marks/templates/">www.apache.org/foundation/marks/templates/</a></p> |
| <p>PMCs are expected to manage this process. If a third party does |
| not respond favorably to the PMC's requests, or responds in a hostile or |
| legalistic manner, <a href="#report">report to Brand Management</a>.</p> |
| <p>As stewards of their project and the group most familiar with their technology, |
| PMCs are best-positioned to understand their brand's uses within the |
| greater marketplace. However, PMCs are not authorized to license infringing |
| uses of their brand(s) to third parties without explicit approval from the |
| VP, Brand Management.</p> |
| <h2 id="report">Report trademark issues to Brand Management<a class="headerlink" href="#report" title="Permalink">¶</a></h2> |
| <p>Detailed reporting procedures are in the <a href="reporting.html">Apache Trademark Reporting Guidelines</a>.</p> |
| <p>If there is a significant legal issue, or where the efforts of the |
| PMC (and especially the project chair and VP, as an officer of the ASF) are |
| not successful, the PMC should work with VP, Brand Management to get assistance. |
| Address trademark and legal questions to the <a href="/foundation/marks/contact#pmc">correct lists</a>:</p> |
| <ul> |
| <li> |
| <p>Send general or hypothetical legal questions that are not about private matters |
| to the legal-discuss@ publicly-archived mailing list.</p> |
| </li> |
| <li> |
| <p>Send specific requests for legal advice from ASF counsel on matters relating to |
| any Apache project, or for legal questions that should not be made public, |
| to the legal-internal@ privately archived mailing list.</p> |
| </li> |
| <li> |
| <p>Send general questions about trademarks, Apache branding policies, |
| or any potential trademark infringements or issues |
| to the privately archived trademarks@ list.</p> |
| </li> |
| </ul> |
| <p>Reminder: if a third-party's legal counsel contacts a PMC, |
| ensure the PMC works with legal-internal@ to get advice from |
| ASF Counsel before making any response.</p> |
| <h2 id="compliance">Comply with Apache brand policy<a class="headerlink" href="#compliance" title="Permalink">¶</a></h2> |
| <p>All PMCs must to comply with the Apache Project |
| Branding Requirements. If your project does not comply, or is having issues |
| in determining compliance, including a recognition of this |
| set of PMC responsibilities to handle brand issues, work |
| with trademarks@ to resolve the issue.</p> |
| <p>Much as complying with Apache legal policy to ensure that our software is |
| safely covered under our license, projects must follow the branding requirements |
| to ensure that we maintain our projects' brands and the Apache brand - and public reputations - for the future benefit of all of Apache projects.</p> |
| <h2 id="other">Other trademark guidelines<a class="headerlink" href="#other" title="Permalink">¶</a></h2> |
| <p>For more information about Apache marks, see our <a href="/foundation/marks/">formal Trademark Policy</a>.</p> |
| <h2 id="notes">Important note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third-party products, services, or events.</strong></p> |
| <h2 id="version">Policy version<a class="headerlink" href="#version" title="Permalink">¶</a></h2> |
| <p>This is version 1.1 of this Apache policy document, published in <s>May 2011</s> November 2013. |
| Significant changes will be marked with a new version number.</p> |
| <p>For 1.1 in November 2013 clarifications were added, including a link to <a href="http://community.apache.org/projectIndependence.html">http://community.apache.org/projectIndependence.html</a> and a note that |
| project website branding compliance should be dealt with on trademarks@ and not board@.</p> |
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