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| <div class="container"> <h1 id="third-party-domain-name-branding-policy">Third Party Domain Name Branding Policy<a class="headerlink" href="#third-party-domain-name-branding-policy" title="Permalink">¶</a></h1> |
| <p>This <strong>Domain Name Branding Policy</strong> defines <strong>requirements</strong> for when third |
| parties may be eligible to request permission to use |
| Apache® marks in their domain names and the process |
| to request permission from an officer of the ASF.</p> |
| <h2 id="introduction">Domain Name Policy Overview<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p><strong>In general, you may not use Apache marks such as "Apache <em>Project</em>" or |
| "<em>Project</em>" in your own domain names</strong> if that use would be likely to confuse a |
| relevant consumer about the source of software or services provided through your |
| domain with products or services provided by Apache <em>Project</em> or the |
| Apache Software Foundation (ASF) as a whole. You |
| should apply the "likelihood of confusion" test described in our |
| <a href="/foundation/marks/">formal Trademark Policy</a>, |
| and please realize that the use of Apache marks in third party domain names is generally not |
| "nominative fair use."</p> |
| <p>You may be eligible to <a href="#permission">Request Permission to Use Apache marks</a> in your domain name related to our products |
| if your domain's website content meets our requirements below and you request permission. Thus in |
| some cases a website providing advice and consulting about the Apache <em>Project</em> |
| may be granted permission to use a domain name like <em>Project</em>Advice.com if you get |
| specific permission from the VP, Brand Management or the VP of Apache <em>Project</em>. |
| Note that podlings in the Apache Incubator may not grant permission for |
| third party requests for their podling trademarks, only VPs of top level projects may do so.</p> |
| <p>Note that this does not generally apply to our "Apache" trademark; use of that |
| mark in domain names that may be confusingly similar to any Apache project or |
| product or service is not allowed. The Apache brand is important to all Apache projects, and |
| is special to the ASF as a whole, as well as being the primary way that consumers |
| discover our projects and products.</p> |
| <h2 id="links">Contents<a class="headerlink" href="#links" title="Permalink">¶</a></h2> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <ul> |
| <li> |
| <p><a href="#secondlevel">Do Not Use Bare Names As Second Level Domains</a></p> |
| </li> |
| <li> |
| <p><a href="#nonproduct">Do Not Promote Similarly Named Software Products</a></p> |
| </li> |
| <li> |
| <p><a href="#nonaffiliation">Must Clearly Display Non-Affiliation</a></p> |
| </li> |
| <li> |
| <p><a href="#credit">Must Provide Credit To Relevant Apache Project Community</a></p> |
| </li> |
| <li> |
| <p><a href="#resources">Must Include Links To Relevant Apache Product Resources</a></p> |
| </li> |
| <li> |
| <p><a href="#positive">Non-Disparaging References To Apache Projects</a></p> |
| </li> |
| <li> |
| <p><a href="#exclusive">No Exclusive Or Controlling Relationship</a></p> |
| </li> |
| <li> |
| <p><a href="#attributions">Trademark Attributions And Proper Apache Brand Usage</a></p> |
| </li> |
| <li> |
| <p><a href="#graphics">Logos And Graphics Usage</a></p> |
| </li> |
| <li> |
| <p><a href="#apachecon">Must Not Use "Apache" And "ApacheCon" Names</a></p> |
| </li> |
| <li> |
| <p><a href="#other">Other Trademark Policies And Resources</a></p> |
| </li> |
| <li> |
| <p><a href="#permission">How To: Request Permission For Domains</a></p> |
| </li> |
| <li> |
| <p><a href="#rationale">Policy Rationale</a></p> |
| </li> |
| </ul> |
| <h2 id="secondlevel">Do Not Use Bare Names As Second Level Domains<a class="headerlink" href="#secondlevel" title="Permalink">¶</a></h2> |
| <p>Outside parties may <strong>not</strong> use Apache trademarks alone as second level domains or |
| their functional equivalents when the content of that domain is related to |
| any related software products or services. Thus, you may not use a domain |
| called <code>tomcat.com</code> to provide server-side software or services.</p> |
| <p>This applies to second level domains, as well as their functional equivalents, |
| like <code>tomcat.co.uk</code>, <code>flex.org.au</code> or other similar domain schemes where the |
| domain registrar generally assigns a third level or similar domain. Uses of |
| Apache trademarks in domain names must include additional words or characters |
| that clearly differentiate the spelling and meaning of the domain name from |
| the bare Apache product trademark.</p> |
| <h2 id="nonproduct">Do Not Promote Similarly Named Software Products<a class="headerlink" href="#nonproduct" title="Permalink">¶</a></h2> |
| <p>Domain names using Apache marks must not be used to promote software |
| products that are similar to Apache software products, or to promote software |
| products that are similarly named in any fashion to any Apache products or projects. |
| Domains using Apache marks may only be used to provide services and/or |
| differently-named software products that are |
| directly related to the Apache product whose mark is being used.</p> |
| <h2 id="nonaffiliation">Must Clearly Display Non-Affiliation<a class="headerlink" href="#nonaffiliation" title="Permalink">¶</a></h2> |
| <p>Website content must clearly and prominently inform the public that the domain |
| and your organization are not affiliated with, endorsed by, or otherwise |
| associated with the Apache Software Foundation (ASF) or any of its projects.</p> |
| <p>This must include an appropriate statement specifying the above in the main |
| text body of your About or similar explanatory page of your website, as well |
| as being included in at least the footer of |
| the main landing page for the website. Depending on the type of content for your |
| website, we may also require a prominent non-affiliation notice within the |
| text of the main landing page itself.</p> |
| <h2 id="credit">Must Provide Credit To Relevant Apache Project Community<a class="headerlink" href="#credit" title="Permalink">¶</a></h2> |
| <p>The primary landing page of the domain's website, and any "About", "Contact", or similarly |
| named page(s) must provide a prominent text credit and link to the Apache |
| project whose mark is being used, as well as a mention of the independent |
| community behind the project. A common motto of Apache projects is |
| "Community over code", and prominent uses of Apache marks must clearly |
| provide credit to the community behind the mark and its product.</p> |
| <h2 id="resources">Must Include Links To Relevant Apache Product Resources<a class="headerlink" href="#resources" title="Permalink">¶</a></h2> |
| <p>The website must include a prominent section or page named "Resources", "More Information", |
| "Links", or some other appropriate title that features hypertext links |
| to the mailing lists and other services that the relevant Apache project itself |
| provides. This must include at least a link to the homepage of the Apache project, |
| as well as a link to the Apache project's mailing lists, plus a brief |
| description of these resources.</p> |
| <p>You may contact the relevant Apache project to get a listing of appropriate links |
| to include. The use of freely available, publicly archived mailing lists |
| and other support tools are a critical part of any Apache project, and ensuring |
| that links to our mailing lists are provided freely is a benefit both to |
| Apache projects and our users.</p> |
| <h2 id="positive">Non-Disparaging References To Apache Projects<a class="headerlink" href="#positive" title="Permalink">¶</a></h2> |
| <p>Domain names using Apache marks must not be used to disparage the reputation |
| of the Apache Software Foundation, its projects, products, or communities. |
| Factual comparisons of Apache software versus other software are appropriate |
| as long as they are not used in a misleading way.</p> |
| <p>As a non-profit devoted to the public good through the software that we |
| produce, it is inappropriate for us to provide permission for third parties |
| to use our marks to disparage our communities or our work.</p> |
| <h2 id="exclusive">No Exclusive Or Controlling Relationship<a class="headerlink" href="#exclusive" title="Permalink">¶</a></h2> |
| <p>Websites hosted at domain names using Apache marks must not give the impression |
| to relevant consumers that the organization controlling the domain has an |
| exclusive or controlling relationship with any Apache project or with the |
| Foundation as a whole, or with any service related to our products.</p> |
| <p>For example, a website declaring itself "The Only Resource For Apache <em>Project</em>" would |
| not be permitted since it implies an exclusive resource. Likewise, branding |
| or taglines such as "The Apache <em>Project</em> Project Leaders" are not allowed, since |
| that implies control of that Apache <em>Project</em>.</p> |
| <p>Users of Apache marks in third party domains must acknowledge that Apache projects |
| are solely managed by the Project Management Committee (PMC) of the project, |
| and not by any single individual nor |
| by (even partly or indirectly) any third party organization. Similarly, domain names using |
| Apache marks that state or imply that that organization has an exclusive or |
| sole relationship to any Apache project would both be factually incorrect, as |
| well as harmful to the Apache project's community, and are not allowed.</p> |
| <h2 id="attributions">Trademark Attributions And Proper Apache Brand Usage<a class="headerlink" href="#attributions" title="Permalink">¶</a></h2> |
| <p>Any use of Apache trademarks on any pages of the domain must comply with |
| our trademark policy and follow our <a href="/foundation/marks/guide">Apache Product Name Usage Guide</a>.</p> |
| <p>The primary landing page for the domain, and any "Legal", "About", "Disclaimer", |
| or similarly named pages must feature prominent attributions of all Apache |
| marks used on the domain. For example:</p> |
| <blockquote> |
| <p>Apache <em>Project</em>, <em>Project</em> and Apache are either registered trademarks or trademarks of |
| the Apache Software Foundation in the United States and/or other countries, |
| and are used with permission as of 2014. The Apache Software Foundation has |
| no affiliation with and does not endorse or review the materials provided at |
| this website, which is managed by <em>YourBigCo</em>.</p> |
| </blockquote> |
| <p>This may appear in page footers or in any other appropriate location. The |
| "Apache Software Foundation" text should link to <a href="http://www.apache.org/">http://www.apache.org/</a> and |
| the "used with permission" should link to this Domain Name Branding Requirements |
| page. Note that you <strong>must</strong> have a current written permission from the |
| VP, Brand Management or the VP of the relevant Apache project to include the |
| "used with permission" phrase.</p> |
| <h2 id="graphics">Logos And Graphics Usage<a class="headerlink" href="#graphics" title="Permalink">¶</a></h2> |
| <p>Third party websites may not use any Apache logos or graphics as part of their |
| website branding. Apache product logos may only be used to refer to the |
| Apache products or projects themselves, must be clearly set off from |
| any of the domain's own branding and logos, and must include a hyperlink to |
| the Apache project's home page where practicable. You must not change the |
| appearance of any Apache logos when using them.</p> |
| <p>Third party website branding may not include the Apache feather as a brand |
| element in any way. The only use of the bare Apache feather or Apache logo |
| on websites allowed is to provide a single link to <a href="http://www.apache.org/">http://www.apache.org/</a> |
| as a reference to The Apache Software Foundation and its projects.</p> |
| <h2 id="apachecon">Do Not Use "Apache" And "ApacheCon" Names<a class="headerlink" href="#apachecon" title="Permalink">¶</a></h2> |
| <p>Third parties may not use either the "Apache", "ApacheCon", nor "Apache:BigData" |
| names, nor confusingly similar names, in their domain names. These names |
| are reserved exclusively for the ASF, its projects, and its |
| own authorized conferences.</p> |
| <h2 id="permission">How To: Request Permission For Domains<a class="headerlink" href="#permission" title="Permalink">¶</a></h2> |
| <p>If you have a website created or in development that you wish to host at |
| a domain name incorporating any Apache marks, please |
| <a href="/foundation/marks/contact#domains">contact us</a> by emailing both the relevant |
| <code>private@*projectname*.apache.org</code> mailing list, and <strong>also</strong> |
| cc: <code>trademarks@apache.org</code>.</p> |
| <p><strong>Be sure</strong> to include a link to your domain, as well as an explanation of |
| how your domain will comply with all the above policy points. |
| Please be patient; we are an all-volunteer run organization.</p> |
| <p>Please feel free to contact us in advance of setting up your domain with your |
| proposed name and an overview of what the site will be designed for and a |
| mockup of your site content so that we can start the discussion. Note that |
| any permissions granted are contingent on the website content remaining in |
| compliance with this policy.</p> |
| <h2 id="rationale">Policy Rationale<a class="headerlink" href="#rationale" title="Permalink">¶</a></h2> |
| <p>The primary mission of the Apache Software Foundation is to provide software |
| products for the public good. Equally important is The Apache Way, or the |
| community-led, consensus-driven, and public mailing list methods that our |
| many projects use to produce the software products that we provide to the |
| public. Thus these branding guidelines are different from those used for software |
| <strong>products</strong>, because software products are the key value that Apache projects |
| provide for the public.</p> |
| <p>The fundamental driver for Apache projects are the communities and PMCs that |
| contribute to and run those projects. As an all-volunteer organization, |
| maintaining the health of the <strong>community</strong> of committers within a project |
| is critical to Apache and to the project. Thus it is important for any |
| third party uses of our marks to properly credit the community behind |
| the project whose mark they are using.</p> |
| <p>As a non-profit organization whose mission is to serve the public good, our |
| projects also provide a number of support services for the products that |
| they produce. This is both a useful and free resource for the public, but |
| is also an integral part of The Apache Way, and is important to the health |
| of our communities. Thus ensuring that third parties provide appropriate links |
| to the free support services and mailing lists that our projects provide is |
| important both to our communities themselves, and to the public who |
| may wish to use Apache products. Obviously, third parties that primarily |
| disparage our communities or products are not welcome to use our marks in |
| ways that might be infringing.</p> |
| <p>Apache projects are run solely by their PMCs, as <a href="http://community.apache.org/projectIndependence.html">projects independent of |
| outside corporations or organizations</a>. It is important to maintain both |
| the actual independence of our PMCs from third parties, as well as to ensure |
| that third parties do not use our marks to imply controlling, exclusive, |
| or otherwise exclusionary relationships to our PMCs, projects, or communities.</p> |
| <p>Similarly, as an all-volunteer organization, our projects may sometimes be |
| limited in the level or frequency of support or other services that they |
| may offer to the public. There are many third parties who have the ability |
| to provide valuable additional services or products related |
| to Apache products. Having reputable third parties offering hosted services, |
| support contracts, consulting and training, and other services at domain names related to our |
| products is a benefit to the public who uses our products, and often can be |
| a benefit to the long term health of our project communities.</p> |
| <p>Thus while Apache must strongly protect its marks as applied to software products - the |
| primary value we provide to the public - we have established these requirements |
| to encourage reputable third parties to consider responsibly offering services |
| at domain names that may be branded using Apache marks in respectful ways.</p> |
| <p><strong>As of 2016, version 1.2 of this policy</strong> prohibits the use of bare Apache trademarks |
| as second level domain names or their equivalents. It is clear from experience that |
| consumers often assume the second level name of a domain is directly or closely |
| related to the organization that produces the content found on that domain. As |
| the ASF and Apache projects are the only appropriate source of Apache software |
| products, it is inappropriate to use an Apache trademark as a second level domain |
| because it makes it much more likely users and contributors would be led to believe |
| that some other organization is providing that named Apache software.</p> |
| <h2 id="other">Other Trademark Policies And Resources<a class="headerlink" href="#other" title="Permalink">¶</a></h2> |
| <p>Please see our <a href="/foundation/marks/">formal Trademark Policy</a> |
| and our <a href="/foundation/marks/resources">site map of Trademark resources</a>.</p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products, services, or events.</strong></p> |
| <h2 id="version">Policy Version<a class="headerlink" href="#version" title="Permalink">¶</a></h2> |
| <p>This is version 1.2 of this Apache policy document, published in 2016. |
| Material changes will be marked with a new version number.</p> |
| <p><strong>v1.1</strong> Update to have permissions by VP, Brand <strong>or</strong> designee</p> |
| <p><strong>v1.1a (2014)</strong> Minor clarification to ensure cc: trademarks@, and only top level project VPs (but not podling PPMCs) may grant permissions (update: April 2016)</p> |
| <p><strong>v1.2 (2016)</strong> Add prohibition on second level domains or similar; Add proper usage to attributions section</p> |
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