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| <div class="container"> <h1 id="apache-software-foundation-trademark-policy">Apache Software Foundation Trademark Policy<a class="headerlink" href="#apache-software-foundation-trademark-policy" title="Permalink">¶</a></h1> |
| <p>This document outlines the <strong>policy for allowable uses of Apache® Software Foundation trademarks |
| by other parties</strong>.</p> |
| <p>The Apache Software Foundation (ASF) owns all ASF-related |
| trademarks, service marks, and graphic logos on behalf of our project communities, and |
| the <strong>names of all ASF projects are trademarks of the ASF</strong>.</p> |
| <p>The following information helps ensure our marks and logos are used in |
| approved ways by other parties, so we can legally protect our project brands |
| and encourage third parties to use ASF software and our brands in approved |
| ways. <a href="/foundation/marks/contact">Contact us</a> with any questions |
| about this policy or about ASF trademarks, and <strong>read our |
| <a href="/foundation/marks/resources">list of trademark resources</a></strong>.</p> |
| <h2 id="trademark-policy-quick-links">Trademark Policy Quick Links<a class="headerlink" href="#trademark-policy-quick-links" title="Permalink">¶</a></h2> |
| <ul> |
| <li> |
| <p><a href="#rationale">Rationale</a></p> |
| </li> |
| <li> |
| <p><a href="#principles">Description of Key Trademark Principles</a></p> |
| </li> |
| <li> |
| <p><a href="#guidelines">Specific ASF Trademark Policies</a></p> |
| <ul> |
| <li> |
| <p><a href="#products">Policy for Software Products</a></p> |
| </li> |
| <li> |
| <p><a href="#books">Policy for Published Books or Articles</a></p> |
| </li> |
| <li> |
| <p><a href="#domains">Policy for Domain Names</a></p> |
| </li> |
| <li> |
| <p><a href="#events">Policy for Events</a></p> |
| </li> |
| </ul> |
| </li> |
| <li> |
| <p><a href="list">List of ASF Trademarks</a></p> |
| </li> |
| <li> |
| <p><a href="faq">Frequently Asked Questions</a></p> |
| </li> |
| <li> |
| <p><a href="#whoweare">Who We Are</a></p> |
| </li> |
| <li> |
| <p><a href="resources">More ASF Trademark Resources</a></p> |
| </li> |
| </ul> |
| <h2 id="rationale">Rationale<a class="headerlink" href="#rationale" title="Permalink">¶</a></h2> |
| <p>ASF trademarks, service marks, and graphics marks are symbols of the |
| quality and community support that people have come to associate with |
| projects of the ASF. To ensure that the use of ASF |
| marks does not lead to confusion about our software, we must control their |
| use in association with software and related services by other organizations. |
| Also, as a US based corporation, we have a legal responsibility and the |
| authority to set policy for the use of our marks.</p> |
| <p>The Apache Software Foundation and our many software products must be clearly |
| distinguishable from any software that competes with ASF software, and from |
| software or services by any company or individual that is not part of |
| the ASF.</p> |
| <p>Apache Software Foundation trademarks must not be used to disparage the ASF, our |
| projects, members, sponsors, or communities, nor be used in any way to imply |
| ownership, endorsement, or sponsorship of any ASF-related project or |
| initiative of any kind. We are a vendor-neutral organization, and an important part of |
| our brand is that <a href="//community.apache.org/projectIndependence">ASF projects are governed independently</a>.</p> |
| <h2 id="principles">Description of Key Trademark Principles<a class="headerlink" href="#principles" title="Permalink">¶</a></h2> |
| <p>This section is not intended to summarize the complex law of trademarks. However, |
| it may help you understand some key principles. More |
| information is on our <a href="/foundation/marks/resources">trademark resources listing</a>.</p> |
| <p><strong>What is a trademark?</strong></p> |
| <p>A <strong>trademark</strong> is a word, phrase, symbol or design, or a combination of |
| words, phrases, symbols or designs, that identifies and distinguishes the |
| source of the goods of one party from those of others. A <strong>service mark</strong> |
| is the same as a trademark, except that it identifies and distinguishes the |
| source of a service rather than a product. Throughout this document, |
| the terms "trademark" and "mark" refer to both trademarks and service |
| marks.</p> |
| <p>These rules are generalized to describe ASF software associated with the |
| trademark "Apache <em>ProjectName</em>", or more generally "<em>ProjectName</em>" when it is understood to |
| refer to our specific Apache <em>ProjectName</em> software product. Like most ASF software, this |
| <em>ProjectName</em> software is maintained by the Apache <em>ProjectName</em> project, or by the <em>ProjectName</em> |
| sub-project of another project, such as the "Apache Incubator" (itself an |
| ASF trademark).</p> |
| <p>ASF's trademarks are either words (e.g., "Apache" and "Apache <em>ProjectName</em>" and |
| "<em>ProjectName</em>") or graphic logos that are intended to serve as trademarks for that |
| ASF software. The ASF feather is also an ASF trademark for Apache |
| software which has special meaning for ASF and special rules regarding its |
| use.</p> |
| <p>Within the ASF, during our product release activity and on ASF websites, we |
| make sure that our trademarks are marked with a (TM) or (R) symbol or |
| shown with trademark notices where appropriate so that everyone can |
| recognize them as ASF trademarks. We provide a <a href="list">list of ASF |
| trademarks</a>, and a <a href="/foundation/marks/guide">detailed guide on how to refer to ASF brands</a>.</p> |
| <p><strong>What is nominative use?</strong></p> |
| <p>Anyone can use ASF trademarks if that use of the trademark is nominative. |
| The "nominative use" (or "nominative fair use") defense to trademark |
| infringement is a legal doctrine that authorizes everyone (even commercial |
| companies) to use another person's trademark as long as the use meets three requirements:</p> |
| <ol> |
| <li> |
| <p>The product or service in question must be one not readily identifiable |
| without use of the trademark (for example, it is not easy to identify |
| Apache Hadoop® software without using the trademark "Hadoop").</p> |
| </li> |
| <li> |
| <p>Only so much of the mark or marks may be used as is reasonably necessary |
| to identify the product or service.</p> |
| </li> |
| <li> |
| <p>The organization using the mark must do nothing that would, in |
| conjunction with the mark, suggest sponsorship or endorsement by the |
| trademark holder.</p> |
| </li> |
| </ol> |
| <p>The trademark nominative fair use defense is intended to encourage people |
| to refer to trademarked goods and services by using the trademark itself. |
| This trademark defense has nothing to do with copyright fair use and should |
| not be confused with those rules.</p> |
| <p><strong>What is the "confusing similarity" or "likelihood of confusion" test?</strong></p> |
| <p>Some uses of another person's trademark are nominative fair use, but some |
| uses are simply infringing. Indeed, if someone uses a trademark in a way |
| that the relevant consuming public will likely be confused or mistaken |
| about the source of a product or service sold or provided, likelihood of confusion exists and the mark has been |
| infringed.</p> |
| <p>Note that, even if there is no likelihood of confusion, you may still be |
| liable for using another company's trademark if you are blurring or |
| tarnishing their mark under the state and/or federal dilution laws.</p> |
| <p>To avoid infringing ASF's marks, you should verify that your use of our |
| marks is nominative and that you are not likely to confuse software |
| consumers that your software is the same as ASF's software or is endorsed |
| by ASF. This policy is already summarized in section 6 of the <a href="/licenses/">Apache |
| License</a> , and so it is a condition for your use of ASF |
| software:</p> |
| <blockquote> |
| <p>This License does not grant permission to use the trade names, trademarks, |
| service marks, or product names of the Licensor, except as required for |
| reasonable and customary use in describing the origin of the Work and |
| reproducing the content of the NOTICE file.</p> |
| </blockquote> |
| <h2 id="guidelines">Specific ASF Trademark Policies<a class="headerlink" href="#guidelines" title="Permalink">¶</a></h2> |
| <p>The following Specific Policies apply to the "Apache" word trademark and |
| the "ASF feather" graphic trademark, as well as the trademarks and |
| graphic logos for all "Apache <em>ProjectName</em>" and "<em>ProjectName</em>" software produced by each |
| of the ASF's projects. You may refer to our |
| <a href="/foundation/marks/list/">list of ASF marks</a>.</p> |
| <p>Examples of permitted nominative fair use:</p> |
| <ul> |
| <li> |
| <p>"Free copies of Apache <em>ProjectName</em> software under the Apache License and support |
| services for Apache <em>ProjectName</em> are available at my own company website."</p> |
| </li> |
| <li> |
| <p>"Derivative works of Apache <em>ProjectName</em> software and support services for those |
| derivative works are available under my own trademarks at my website." |
| Remember that, under trademark law, you may not apply trademarks to |
| your derivative works of <em>ProjectName</em> software that are confusingly similar to "<em>ProjectName</em>" |
| or "Apache <em>ProjectName</em>" or the <em>ProjectName</em> graphic logo trademarks.</p> |
| </li> |
| <li> |
| <p>"<em>ProjectName</em> software is faster (or slower) than Myco software."</p> |
| </li> |
| <li> |
| <p>"I recommend (or don't recommend) <em>ProjectName</em> software for your business."</p> |
| </li> |
| <li> |
| <p>"This <here> is the graphic logo for Apache <em>ProjectName</em> software."</p> |
| </li> |
| <li> |
| <p>The ASF prefers you use the <a href="/foundation/marks/guide">full Apache <em>ProjectName</em> name</a> for all our projects.</p> |
| </li> |
| </ul> |
| <h3 id="products">Using ASF Trademarks in software product branding<a class="headerlink" href="#products" title="Permalink">¶</a></h3> |
| <p>In general you may <a href="/foundation/marks/faq/#products"><strong>not</strong> use ASF trademarks in any software product branding</a>. |
| However in very specific situations you may use the <a href="/foundation/marks/faq/#poweredby">Powered By naming form</a> for software products.</p> |
| <h3 id="books">Using ASF Trademarks in published books and articles<a class="headerlink" href="#books" title="Permalink">¶</a></h3> |
| <p>You may write about Apache Foo software, and use our trademarks in book or |
| article titles. You needn't ask us for permission to refer to Foo (ProjectName), as in |
| "Foo for Dummies", or "Explaining Foo", or "Foo Simplified", or "O'Reilly |
| Guide to Foo", or even "Avoiding Foo".</p> |
| <p>We prefer that you refer to "Apache Foo" rather than simply "Foo" in the |
| title if it fits, and we request that you clearly identify that "Apache", |
| "Apache Foo", and "Foo" are trademarks of the Apache Software Foundation |
| wherever you normally acknowledge important trademarks in your book or |
| article.</p> |
| <p>For more details, please see our <a href="faq/#booktitle">FAQ about ASF marks in publishing</a>.</p> |
| <p><strong>Using the ASF feather logo to identify the ASF and link to |
| <a href="/">www.apache.org</a> :</strong></p> |
| <p>The ASF feather logo is a special trademark for the members of the Apache |
| Software Foundation and we intend to prevent its use in association with |
| other companies' software or related services.</p> |
| <p>You needn't ask us for permission to use the ASF feather logo (the |
| version published by us <a href="/foundation/press/kit/">here</a> ) on your own |
| website solely as a hyperlink to <a href="/">www.apache.org</a> or to an appropriate ASF project, or in other materials, |
| such as presentations and slides, solely as a means to refer to the ASF itself.</p> |
| <p>The VP, Brand Management or a member of the Brand Management Committee must <a href="/foundation/marks/contact#other">approve in writing</a> all other uses of the ASF feather logo.</p> |
| <p><strong>Using the Apache Foo or similar project graphic logos:</strong></p> |
| <p>Artists contribute graphic logos to ASF as a way to create a |
| symbol to identify the ASF project's software. Examples |
| of logos are the Hadoop elephant, the SpamAssassin arrow, or even the |
| graphic way that the word "Maven" is spelled with an orange letter "a". |
| Those graphic logos are special to the ASF projects that use them to mark their |
| software and their project websites.</p> |
| <p>You needn't ask us for permission to use the ASF's graphics logos (the |
| versions published on individual project's websites) on your own website |
| solely as a hyperlink to the specific ASF project website or to |
| <a href="/">www.apache.org</a>. The VP, Brand Management, a |
| member of the Brand Management Committee, or the relevant Apache |
| project's VP must <a href="/foundation/marks/contact">approve in writing</a> all other uses of Apache Foo (and similar) graphic |
| logos.</p> |
| <p>Unlike ASF's word trademarks (such as "Apache" and "Foo"), our graphic |
| logos are licensed to the public under the Apache License. That |
| license permits you to create derivative works of those logos, as with any |
| other ASF copyrighted work. However, trademark law does not allow you to |
| apply any "confusingly similar" derivative logo to software if a relevant |
| consumer would likely be confused by your use of that derivative logo.</p> |
| <p>If you have any questions or concerns about the use of or changes to any |
| ASF graphic trademark, <a href="/foundation/marks/contact">contact us</a></p> |
| <p><strong>Using ASF trademarks on merchandise:</strong></p> |
| <p>You must obtain prior <a href="/foundation/marks/contact#swag">written approval</a> from the VP, Brand Management |
| or designee to apply the "Apache", "Apache Foo" or "Foo" trademarks or their graphic |
| logos to any merchandise that is intended to be associated in people's |
| minds with Apache Foo software or any ASF software.</p> |
| <p>The ASF may grant permission to apply ASF trademarks (including graphic logos) for merchandise that promotes the Apache Software Foundation, the Apache |
| Foo project or Foo software.</p> |
| <p>Permission to apply ASF trademarks will ordinarily be denied for |
| merchandise that disparages ASF software or projects or that would serve |
| to detract from the value of ASF software and its brands.</p> |
| <p><strong>The following uses of ASF trademarks are probably infringing:</strong></p> |
| <ul> |
| <li> |
| <p>Confusingly similar software product names.</p> |
| </li> |
| <li> |
| <p>Software service offerings that are for anything other than official |
| ASF-distributed software.</p> |
| </li> |
| <li> |
| <p>Company names that may be associated in customer's minds with ASF or its |
| trademarked project software.</p> |
| </li> |
| </ul> |
| <h3 id="domains">Using ASF Trademarks in domain names<a class="headerlink" href="#domains" title="Permalink">¶</a></h3> |
| <p>You may not use ASF trademarks such as "Apache" or "ApacheFoo" or "Foo" in |
| your own domain names if that use would be likely to confuse a relevant |
| consumer about the source of software or services provided through your |
| website, without written approval of the VP, Brand Management or designee. You |
| should apply the "likelihood of confusion" test described above, and please |
| realize that the use of ASF trademarks in your domain names is generally not |
| "nominative fair use."</p> |
| <p>For more details and to request approvals, please see our |
| <a href="/foundation/marks/domains.html">Domain Name Branding Policy</a>. |
| In particular, using ASF product names as second level domain names (<em>example</em>.com) is not allowed.</p> |
| <h3 id="events">Using ASF Trademarks in relation to conferences and events<a class="headerlink" href="#events" title="Permalink">¶</a></h3> |
| <p>Certain ASF trademarks are reserved exclusive for |
| official Apache Software Foundation activities. For example, "ApacheCon" is |
| our exclusive trademark for our regular ASF conferences, and the ASF |
| feather is intended for ASF use at events in which we participate.</p> |
| <p>Individual ASF projects (such as "Apache Foo") often create their own |
| conferences and events, or join with other organizations or companies to |
| hold joint conferences or events. Any conflicting use of ASF trademarks |
| (including trademarks related to our projects or products) in relation to |
| conferences or events must be approved in writing from the VP, |
| Brand Management or designee.</p> |
| <p>For more details and to request approvals, please see our |
| <a href="/foundation/marks/events.html">Event Branding Policy</a>. |
| Please request approvals well in advance to avoid ApacheCon blackout dates.</p> |
| <h2 id="whoweare">Who We Are<a class="headerlink" href="#whoweare" title="Permalink">¶</a></h2> |
| <p>The <a href="/foundation/">VP, Brand Management</a> and associated Brand Management |
| Committee is the formal body within the ASF responsible for setting policy |
| and answering questions about the use of our logos and trademarks, along |
| with other responsibilities. The Committee is made up of elected members of |
| the ASF who have shown merit in the branding and trademarks areas. The |
| current VP, Brand Management is Mark Thomas, as appointed by the |
| President to serve in this position. See a <a href="/foundation/marks/contact">list of committee members and how to contact us</a>.</p> |
| <p><a class="twitter-follow-button" data-dnt="true" data-show-count="false" href="https://twitter.com/ASFBrands">Follow @ASFBrands</a> <script>!function(d,s,id) {var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script> |
| <noscript>(Note: Twitter requires JavaScript, which is not currently enabled)</noscript></p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products or services.</strong></p> |
| <h2 id="version">Policy Version<a class="headerlink" href="#version" title="Permalink">¶</a></h2> |
| <p>This is version 1.2 of this ASF policy document, published in March 2021. We will mark significant changes with a new version number.</p> |
| <p><strong>v1.1</strong> Update to have permissions by VP, Brand Management <strong>or</strong> designee</p> |
| <p><strong>v1.2</strong> Update to use ASF to refer to the Apache Software Foundation</p> |
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