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| <div class="container"> <h1 id="third-party-services-naming-branding-policy">Third Party Services Naming Branding Policy<a class="headerlink" href="#third-party-services-naming-branding-policy" title="Permalink">¶</a></h1> |
| <p>This <strong>Services Naming Branding Policy</strong> defines <strong>requirements</strong> for when third |
| parties may be eligible to request permission to use |
| Apache® marks in their <em>service</em> names (i.e. services that provide |
| hosted versions or implementations of Apache products, or services directly |
| related to Apache products), and the process to request permission from an officer of the ASF.</p> |
| <h2 id="DRAFT">DRAFT DOCUMENT<a class="headerlink" href="#DRAFT" title="Permalink">¶</a></h2> |
| <p><strong>This document is an UNOFFICIAL DRAFT and should not be considered |
| official policy. Substantial changes may be made before being published |
| as an official policy. Direct any questions to <a href="mailto:trademarks@apache.org">trademarks@apache.org</a>.</strong></p> |
| <h2 id="introduction">Services Naming Branding Overview<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p><strong>In general, you may not use Apache marks such as "Apache <em>Project</em>" or |
| "<em>Project</em>" as primary branding in your services names or service marks</strong> if |
| that use would likely confuse a relevant consumer about the source any |
| software or services you provide with products or services provided by |
| the Apache <em>Project</em> project or the Apache Software Foundation (ASF) as a whole. You |
| should apply the "likelihood of confusion" test described in our |
| <a href="/foundation/marks/">formal Trademark Policy</a>, |
| understanding that the use of Apache marks in third party services is |
| generally not "nominative fair use."</p> |
| <p>You may be eligible to <a href="#permission">Request Permission to Use Apache marks</a> related to |
| our products in the primary branding of your service if the naming style |
| and presentation of your service to the public meets our services naming |
| requirements below. Thus in some cases a website providing a hosted set of |
| Apache Solr search tools and search indexes as a service to the public |
| may be granted permission to use a service branding like <em>QuickFind using |
| Apache Solr</em> if you get specific permission from the VP, Brand Management |
| and/or the VP of the relevant Apache project (Apache Lucene in this case).</p> |
| <p>Note that this does not generally apply to our "Apache" trademark; use of that |
| mark in services names that may be confusingly similar to any Apache project or |
| product or service is <strong>not</strong> allowed. The Apache brand is important to all |
| Apache projects, and is special to our organization, as well as being the |
| primary way that consumers discover our projects and products.</p> |
| <p>You may also be interested in reading our closely related |
| <a href="/foundation/marks/domains">Third Party Domain Name Branding Policy</a>.</p> |
| <h2 id="links">Contents<a class="headerlink" href="#links" title="Permalink">¶</a></h2> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <ul> |
| <li> |
| <p><a href="#nonproduct">Do Not Promote Similar Services Offered By Apache</a></p> |
| </li> |
| <li> |
| <p><a href="#nonaffiliation">Must Clearly Display Non-Affiliation</a></p> |
| </li> |
| <li> |
| <p><a href="#credit">Must Provide Credit To Relevant Apache Project Community</a></p> |
| </li> |
| <li> |
| <p><a href="#resources">Must Include Links To Relevant Apache Product Resources</a></p> |
| </li> |
| <li> |
| <p><a href="#positive">Non-Disparaging References To Apache Projects</a></p> |
| </li> |
| <li> |
| <p><a href="#exclusive">No Exclusive Or Controlling Relationship</a></p> |
| </li> |
| <li> |
| <p><a href="#attributions">Trademark Attributions And Proper Apache Brand Usage</a></p> |
| </li> |
| <li> |
| <p><a href="#graphics">Logos And Graphics Usage</a></p> |
| </li> |
| <li> |
| <p><a href="#apachecon">Must Not Use "Apache" And "ApacheCon" Names</a></p> |
| </li> |
| <li> |
| <p><a href="#other">Other Trademark Policies And Resources</a></p> |
| </li> |
| <li> |
| <p><a href="#permission">How To: Request Permission For Services</a></p> |
| </li> |
| <li> |
| <p><a href="#rationale">Policy Rationale</a></p> |
| </li> |
| </ul> |
| <h2 id="nonproduct">Do Not Promote Similar Services Offered By Apache<a class="headerlink" href="#nonproduct" title="Permalink">¶</a></h2> |
| <p>Services names using Apache marks must not be used to promote or provide |
| services that either the Apache project itself or the ASF |
| as a whole provides. For example, providing issue trackers, mailing lists, |
| or download facilities for software products are all services that Apache |
| projects offer; hence third parties may not brand similar services using |
| Apache marks.</p> |
| <p><strong>Exception:</strong> you may be eligible to provide a hosted service |
| version of an Apache software product that provides these kinds of |
| services to the public. That is, you could provide a hosted service |
| called <em>FindMail, Powered By Apache Pony Mail</em>, that provides mailing |
| list services to the general public or to your customers, because that is |
| the general functionality of Apache Pony Mail.</p> |
| <p>The Apache brand overall represents a broad array of core services offered |
| to both developers and users of our products, covering user support, source |
| code control, and a variety of other project-related metrics. Ensuring that |
| relevant consumers come directly to Apache to utilize our development-related services when they |
| are interested in learning about or using our products is important to us.</p> |
| <h2 id="nonaffiliation">Must Clearly Display Non-Affiliation<a class="headerlink" href="#nonaffiliation" title="Permalink">¶</a></h2> |
| <p>Website content and services branding must clearly and prominently inform |
| the public that the service and your organization are not affiliated with, endorsed by, or otherwise |
| associated with the ASF or any of its projects.</p> |
| <p>This must include an appropriate statement specifying non-affiliation in the main |
| text body of your About or similar explanatory page of your website, or |
| similar Help - About dialog or other method of user help, as well |
| as being included in at least the footer of |
| the main landing page for any associated website or other commonly used footer |
| or appendix for your service. Depending on the type of content for your |
| website, we may also require a prominent non-affiliation notice within the |
| text of the main landing page itself or the service's splash page, as appropriate.</p> |
| <h2 id="credit">Must Provide Credit To Relevant Apache Project Community<a class="headerlink" href="#credit" title="Permalink">¶</a></h2> |
| <p>The primary landing page of the domain's website, and any "About", "Contact", |
| or similarly named page(s) or features of your service must provide a |
| prominent text credit and link to the Apache project whose mark is being |
| used, as well as a mention of the independent community behind the project.<br/> |
| A common motto of Apache projects is "Community over code", and prominent |
| uses of Apache marks must clearly provide credit to the community behind |
| the mark and its product.</p> |
| <h2 id="resources">Must Include Links To Relevant Apache Product Resources<a class="headerlink" href="#resources" title="Permalink">¶</a></h2> |
| <p>A website promoting your service must include a prominent section or |
| page named "Resources", "More Information", "Links", or some other |
| appropriate title that features hypertext links to the mailing lists |
| and other services that the relevant Apache project itself provides. This |
| must include at least a link to the homepage of the Apache project, |
| as well as a link to the Apache project's mailing lists, plus a brief |
| description of these resources. Depending on the delivery method of your |
| service, this requirement may be met in a variety of ways.</p> |
| <p>You may contact the relevant Apache project to get a listing of appropriate links |
| to include. The use of freely available, publicly archived mailing lists |
| and other support tools are a critical part of any Apache project, and ensuring |
| that links to our mailing lists are provided freely is a benefit both to |
| Apache projects and our users. This ensures that users of your service |
| have an opportunity to learn how to report bugs or suggestions to the |
| Apache project you are using.</p> |
| <h2 id="positive">Non-Disparaging References To Apache Projects<a class="headerlink" href="#positive" title="Permalink">¶</a></h2> |
| <p>Service names using Apache marks must not be used to disparage the reputation |
| of the ASF, its projects, products, or communities. |
| Factual comparisons of Apache software versus other software are appropriate |
| as long as they are not used in a misleading way.</p> |
| <p>As a non-profit devoted to the public good through the software that we |
| produce, it is inappropriate for us to provide permission for third parties |
| to use our marks to disparage our communities or our work.</p> |
| <h2 id="exclusive">No Exclusive Or Controlling Relationship<a class="headerlink" href="#exclusive" title="Permalink">¶</a></h2> |
| <p>Services names using Apache marks must not give the impression |
| to relevant consumers that the organization controlling or providing the |
| service has an |
| exclusive or controlling relationship with any Apache project or with the |
| ASF as a whole, or with any service related to our products.</p> |
| <p>For example, a website declaring itself "The Only Host For Apache <em>Project</em>" would |
| not be permitted since it implies an exclusive resource. Likewise, branding |
| or taglines such as "The Apache <em>Project</em> Project Leaders" are not allowed, since |
| that implies control of the <em>Project</em> project.</p> |
| <p>Users of Apache marks in third party services must acknowledge that Apache projects |
| are solely managed by the Project Management Committee (PMC) of the project, |
| and not by any single individual nor by (even partly or indirectly) any |
| third party organization. Similarly, service names using |
| Apache marks that state or imply that that organization has an exclusive or |
| sole relationship to any Apache project would both be factually incorrect, as |
| well as harmful to the Apache project's community, and are not allowed.</p> |
| <h2 id="attributions">Trademark Attributions And Proper Apache Brand Usage<a class="headerlink" href="#attributions" title="Permalink">¶</a></h2> |
| <p>Any use of Apache trademarks on any pages of the service must comply with |
| our trademark policy and follow our <a href="/foundation/marks/guide">Apache Product Name Usage Guide</a>.</p> |
| <p>The primary splash page or user help for the service, and any "Legal", "About", "Disclaimer", |
| or similarly named pages or services must feature prominent attributions of all Apache |
| marks used on the domain. For example:</p> |
| <blockquote> |
| <p>Apache <em>Project</em>, <em>Project</em> and Apache are either registered trademarks or trademarks of |
| the Apache Software Foundation in the United States and/or other countries, |
| and are used with permission as of 2017. The Apache Software Foundation has |
| no affiliation with and does not endorse or review the materials provided at |
| this website, which is managed by <em>YourBigCo</em>.</p> |
| </blockquote> |
| <p>This may appear in page footers or in any other appropriate location. The |
| "Apache Software Foundation" text should link to <a href="http://www.apache.org/">http://www.apache.org/</a> and |
| the "used with permission" should link to this Services Name Branding Requirements |
| page. Note that you <strong>must</strong> have a current written permission from the |
| VP, Brand Management or the VP of the relevant Apache project to include the |
| "used with permission" phrase.</p> |
| <h2 id="graphics">Logos And Graphics Usage<a class="headerlink" href="#graphics" title="Permalink">¶</a></h2> |
| <p>Third party websites may not use any Apache logos or graphics as part of their |
| service branding. Apache product logos may only be used to refer to the |
| Apache products or projects themselves, must be clearly set off from |
| any of the domain's own branding and logos, and must include a hyperlink to |
| the Apache project's home page where practicable. You must not change the |
| appearance of any Apache logos when using them.</p> |
| <p>Third party website branding may not include the Apache feather as a brand |
| element in any way. The only use of the bare Apache feather or Apache logo |
| on websites allowed is to provide a single link to <a href="http://www.apache.org/">http://www.apache.org/</a> |
| as a reference to The Apache Software Foundation and its projects.</p> |
| <h2 id="apachecon">Must Not Use "Apache" And "ApacheCon" Names<a class="headerlink" href="#apachecon" title="Permalink">¶</a></h2> |
| <p>Third parties may not use either the "Apache" nor the "ApacheCon" |
| names, nor confusingly similar names, in their service names as a primary |
| branding feature. These names |
| are reserved exclusively for the ASF, its projects, and its |
| own authorized conferences.</p> |
| <h2 id="permission">How To: Request Permission For Services<a class="headerlink" href="#permission" title="Permalink">¶</a></h2> |
| <p>If you have a service created or in development that you wish to provide to |
| the public incorporating any Apache marks in its branding, please |
| <a href="mailto:trademarks@apache.org?subject=%5btrademark%5d%20Service%20name%20approval%20for">email us on the trademarks@</a> |
| mailing list.</p> |
| <p>Please feel free to contact us in advance of setting up your service with your |
| proposed name and an overview of what any related website or other user materials |
| will be designed for and a mockup of your site content so that we can start |
| the discussion. Note that any permissions granted are contingent on the |
| service name and branding remaining in compliance with this policy.</p> |
| <h2 id="rationale">Rationale<a class="headerlink" href="#rationale" title="Permalink">¶</a></h2> |
| <p>The primary mission of the Apache Software Foundation is to provide software |
| products for the public good. Equally important is The Apache Way, or the |
| community-led, consensus-driven, and public mailing list methods that our |
| many projects use to produce the software products that we provide to the |
| public. Thus these branding guidelines are different from those used for software |
| <strong>products</strong>, because software products are the key value that Apache projects |
| provide for the public.</p> |
| <p>The fundamental driver for Apache projects are the communities and PMCs that |
| contribute to and run those projects. As an all-volunteer organization, |
| maintaining the health of the <strong>community</strong> of committers within a project |
| is critical to Apache and to the project. Thus it is important for any |
| third party uses of our marks to properly credit the community behind |
| the project whose mark they are using.</p> |
| <p>As a non-profit organization whose mission is to serve the public good, our |
| projects also provide a number of support services for the products that |
| they produce. This is both a useful and free resource for the public, but |
| is also an integral part of The Apache Way, and is important to the health |
| of our communities. Thus ensuring that third parties provide appropriate links |
| to the free support services and mailing lists that our projects provide is |
| important both to our communities themselves, and to the public who |
| may wish to use Apache products. Obviously, third parties that primarily |
| disparage our communities or products are not welcome to use our marks in |
| ways that might be infringing.</p> |
| <p>The ASF provides a core set of services both for |
| the communities that drive our projects, as well as for end users of our |
| products. Ensuring that end users can easily learn about and come to the |
| Apache hosted versions of these services - including but not limited to |
| issue tracking, mailing lists, website documentation and download services</p> |
| <ul> |
| <li>is important to our project communities and to the ASF itself.</li> |
| </ul> |
| <p>Apache projects are run solely by their PMCs, as projects independent of |
| outside corporations or organizations. It is important to maintain both |
| the actual independence of our PMCs from third parties, as well as to ensure |
| that third parties do not use our marks to imply controlling, exclusive, |
| or otherwise exclusionary relationships to our PMCs, projects, or communities.</p> |
| <p>Similarly, as an all-volunteer organization, our projects may sometimes be |
| limited in the level or frequency of support or other services that they |
| may offer to the public. There are many third parties who have the ability |
| to provide valuable additional services or products related |
| to Apache products. Having reputable third parties offering hosted services, |
| support contracts, consulting and training, and other services related to our |
| products is a benefit to the public who uses our products, and often can be |
| a benefit to the long term health of our project communities - as long as |
| the public using those services is properly informed of the source of the |
| Apache software products, and the communities behind them, that are |
| powering those services.</p> |
| <p>Thus while Apache must strongly protect its marks as applied to software products - the |
| primary value we provide to the public - we have established these requirements |
| to encourage reputable third parties to consider responsibly offering services |
| or websites that may be branded using Apache marks in respectful ways.</p> |
| <h2 id="other">Other Trademark Guidelines<a class="headerlink" href="#other" title="Permalink">¶</a></h2> |
| <p>Please see our <a href="/foundation/marks/">formal Trademark Policy</a> |
| and our <a href="/foundation/marks/resources">site map of Trademark resources</a>.</p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products, services, or events.</strong></p> |
| <h2 id="version">Policy Version<a class="headerlink" href="#version" title="Permalink">¶</a></h2> |
| <p>This is version 0.2 of this Apache policy document, published in February 2017.<br/> |
| Significant changes will be marked with a new version number.</p> |
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