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| <div class="container"> <p>This <strong>Apache® Project Website Branding Policy</strong> defines how Apache projects |
| must refer to trademarks and requires a few specific elements on websites. |
| The <a href="//www.apache.org/foundation/marks/resources">site map of trademark resources</a> is also helpful.</p> |
| <h1 id="introduction">Apache Project Website Branding Policy<a class="headerlink" href="#introduction" title="Permalink">¶</a></h1> |
| <p>This document defines the branding and trademark policies for |
| how Apache® projects must display certain elements |
| on their websites, and treat all trademarks - Apache's and those of other |
| organizations - appropriately. <a href="responsibility.html">The PMC Branding Responsibilities</a> also explains |
| how PMC members must manage their project's brands in other ways.</p> |
| <p><strong>Contents</strong></p> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See also: <a href="//www.apache.org/foundation/marks/resources">Trademark Resources site map</a>.</p> |
| </div> |
| <div id="toc"><ul><li><a class="toc-href" href="#websites" title="Project Website And URL Policy: Use *.apache.org">Project Website And URL Policy: Use *.apache.org</a></li><li><a class="toc-href" href="#naming" title="Project Naming And Descriptions Policy">Project Naming And Descriptions Policy</a></li><li><a class="toc-href" href="#navigation" title="Website Navigation Links Policy">Website Navigation Links Policy</a></li><li><a class="toc-href" href="#httphttps" title="https or http?">https or http?</a></li><li><a class="toc-href" href="#attributions" title="Trademark Attributions Policy">Trademark Attributions Policy</a></li><li><a class="toc-href" href="#graphics" title="Logos and Graphics Policy">Logos and Graphics Policy</a></li><li><a class="toc-href" href="#poweredby" title="Powered By... Logos">Powered By... Logos</a></li><li><a class="toc-href" href="#metadata" title="Project Metadata">Project Metadata</a></li><li><a class="toc-href" href="#other" title="Other Trademark Requirements">Other Trademark Requirements</a><ul><li><a class="toc-href" href="#nonapache" title="Project-Related Non-apache.org Domain Names">Project-Related Non-apache.org Domain Names</a></li></ul></li><li><a class="toc-href" href="#checklist" title="Project Branding Checklist">Project Branding Checklist</a></li><li><a class="toc-href" href="#rationale" title="Rationale">Rationale</a></li><li><a class="toc-href" href="#notes" title="Important Note">Important Note</a></li></ul></div> |
| <h1 id="websites">Project Website And URL Policy: Use *.apache.org<a class="headerlink" href="#websites" title="Permalink">¶</a></h1> |
| <ul> |
| <li> |
| <p>Apache projects must host official website content on an |
| <code>apache.org</code> domain. This includes content overseen by the |
| project's PMC (including the top level website, download pages, and wikis), |
| ensures that the ASF infrastructure team can maintain the |
| services, and informs users that the content is official |
| and comes from the ASF and the project's PMC, and not from a third party.</p> |
| </li> |
| <li> |
| <p>The homepage for any <em>ProjectName</em> must be served from |
| <code>http[s]://ProjectName.apache.org</code>, to ensure consistent branding |
| and to allow for automatically generated links (like |
| <a href="https://projects.apache.org">https://projects.apache.org</a>). All |
| primary links to the project as a whole must point directly to the |
| homepage, and not to alternative sites or domains.</p> |
| </li> |
| <li> |
| <p>Projects are free to use any <a href="//www.apache.org/dev/project-site.html">infrastructure-supported |
| technology</a> to manage and deploy their websites, and are |
| free to use any look and feel in its design. In the future, we |
| may ask projects to add a specific style or graphical element |
| (from a choice of several variants) for their link back to |
| <a href="http://www.apache.org">www.apache.org</a> that will help give users a better sense of |
| the connection between all Apache projects.</p> |
| </li> |
| <li> |
| <p>New communities joining the Apache Incubator which have a long |
| open-source development history with a large userbase should |
| read about <a href="#nonapache">limitations on using non-apache.org domains</a>.</p> |
| </li> |
| </ul> |
| <h1 id="naming">Project Naming And Descriptions Policy<a class="headerlink" href="#naming" title="Permalink">¶</a></h1> |
| <p><em>Guidelines for <a href="/dev/project-names">choosing names of new projects</a> exist, but haven't |
| yet been reviewed and merged into this policy document.</em></p> |
| <ul> |
| <li> |
| <p><a id="projectname"></a>The primary branding for any project or product |
| name must be in the form of "Apache <em>Projectname</em>". This ensures that users associate the project or |
| product with the ASF as a whole, and that third parties cannot easily misuse our project names. |
| The first and most prominent references to a project or product on |
| every page, and uses in page titles or headers, must use the "Apache <em>Projectname</em>" form of the name. Other references may |
| use either "Apache <em>Projectname</em>" or "<em>Projectname</em>" as appropriate for the context.</p> |
| </li> |
| <li> |
| <p><a id="markdesc"></a>Every product homepage and any overview download page |
| for the product must include a prominent reference to the product as |
| "Apache Foo software", and must include a brief, one-sentence description of the purpose and |
| function of the software product itself. For example:</p> |
| </li> |
| </ul> |
| <blockquote> |
| <p>The Apache Xerces XML parsing library software provides a complete |
| implementation of the XML 1.0 parsing specification, and is easily configurable and |
| compliant with current standards.</p> |
| </blockquote> |
| <p>This description is useful for new readers to your page, and helps the ASF maintain an overall list of trademarks for our |
| software products. A trademark is only important when associated with a |
| specific kind of goods: in our case with the actual downloadable software products |
| that the ASF and our PMCs provide.</p> |
| <p>Note that it's helpful to share the proposed sample description with trademarks@, to |
| ensure it's a proper trademark goods description. For |
| example, in the past Apache Tomcat's website said it was an |
| "implementation" and a "collaboration", not a product with functionality. Apache SpamAssassin's website |
| described itself as a "project" and a "version" and otherwise referred to the |
| software as "it". Neither of these contained a proper trademark goods |
| description (i.e. computer software that performs a function). While |
| this trademark description style may sometimes seem clumsy in technical |
| documentation, it is a critical way that we can enforce our trademarks. It only needs to be done in one prominent place on the website for each project.</p> |
| <ul> |
| <li> |
| <p>Always present the <a id="adjective"></a>project and product names in a consistent |
| casing and as an adjective, and never as a noun or verb, which is how any |
| trademark should be used. This is important to do on your project |
| homepage and on the download page; at other places on the website |
| or in technical product documentation it's not required.</p> |
| </li> |
| <li> |
| <p>We consider the names of all projects, subprojects, and products to be |
| trademarks of the ASF. While not all bare product names (i.e. just "Foo") |
| may be exclusive trademarks of the ASF, all names in the form of "Apache |
| Foo" should be exclusive to the ASF.</p> |
| </li> |
| </ul> |
| <p><strong>Terminology:</strong> a <strong>project</strong> or <strong>subproject</strong> is a community and any |
| associated products that are managed by a PMC; the same brand guidelines |
| apply to both. A <strong>product</strong> is a specific, downloadable software product |
| that our users might want to use in some way. There are a few |
| specific requirements for product branding. Note that <em>most</em> projects and |
| subprojects release a product with the same name (i.e. the Apache Foo |
| project releases a software product called Apache Foo).</p> |
| <h1 id="navigation">Website Navigation Links Policy<a class="headerlink" href="#navigation" title="Permalink">¶</a></h1> |
| <p>Whatever main navigation system your project website uses, it must feature |
| certain text links back to key pages on the main <code>www.apache.org</code> website. These |
| links can appear in whatever main navigation system your site uses on |
| all top level pages for the project or subproject.</p> |
| <ul> |
| <li> |
| <p>"License" should link to: <code>www.apache.org/licenses/</code></p> |
| </li> |
| <li> |
| <p>"Sponsorship" or "Donate" should link to: |
| <code>www.apache.org/foundation/sponsorship.html</code></p> |
| </li> |
| <li> |
| <p>"Sponsors", "Thanks" or "Thanks to our Sponsors" should link to: |
| <code>www.apache.org/foundation/thanks.html</code></p> |
| </li> |
| <li> |
| <p>"Security" should link to either to a project-specific page detailing how |
| users may securely report potential vulnerabilities, or to the main |
| <a href="//www.apache.org/security/">www.apache.org/security/</a> page</p> |
| </li> |
| <li> |
| <p>"Privacy" should link to: |
| <code>privacy.apache.org/policies/privacy-policy-public.html</code></p> |
| </li> |
| <li> |
| <p>All projects must feature some prominent link back to the main ASF |
| homepage at <code>www.apache.org</code>. This |
| may either be a featured link in your main navigation system or a |
| text link in your Main homepage text. A best practice is to include a short |
| sentence or paragraph on the homepage noting that this project is an Apache |
| project, and is part of a larger community of developers and users.</p> |
| </li> |
| </ul> |
| <p>If you have suggestions for the texts for links pointing back to |
| the main ASF pages that better fit with |
| your project's web presence, please let <code>trademarks@</code> know.</p> |
| <p><strong>Including "Thanks" links to third parties</strong> - if your project |
| typically has companies that donate software licenses or support to |
| project committers, please follow the <a href="//www.apache.org/foundation/marks/linking">Corporate Recognition Guidelines</a>. |
| It is important to ensure any such pages are presented publicly in a |
| manner that is distinctly different from material related to the formal Sponsorship program.</p> |
| <h1 id="httphttps">https or http?<a class="headerlink" href="#httphttps" title="Permalink">¶</a></h1> |
| <p>Projects are free to use http, https or protocol relative |
| links for the mandatory links required by the website navigation links policy.</p> |
| <p>We recommend, but do not require, that projects:</p> |
| <ul> |
| <li> |
| <p>Use https for links where the target automatically switches to https when http is used</p> |
| </li> |
| <li> |
| <p>Use protocol relative links for all other targets</p> |
| </li> |
| </ul> |
| <h1 id="attributions">Trademark Attributions Policy<a class="headerlink" href="#attributions" title="Permalink">¶</a></h1> |
| <ul> |
| <li><a id="asfmarks"></a>All project or product homepages must feature a |
| prominent trademark attribution of all applicable Apache trademarks. Other project |
| pages should feature attributions of any marks displayed thereon. For |
| example:</li> |
| </ul> |
| <blockquote> |
| <p>Apache Foo, Foo, Apache, the Apache feather logo, and the Apache Foo |
| project logo are either registered trademarks or trademarks of The Apache |
| Software Foundation in the United States and other countries.</p> |
| </blockquote> |
| <p>This may appear in page footers or in any other appropriate location.</p> |
| <ul> |
| <li> |
| <p>At the top of each project or product homepage, and on the top banner of |
| each page where the project name appears, you should include the appropriate ™ or ® symbol |
| next to the <strong>first</strong> main occurrence of the "Apache Foo" project name, both |
| in header/title text and at the name's first appearance in running text. |
| This highlights our trademark claim and emphasizes its importance to us.</p> |
| </li> |
| <li> |
| <p><a id="othermarks"></a>You must give proper attribution to any other |
| organization's trademarks that your website refers to. All non-ASF |
| trademarks must be attributed to their owners when displayed on ASF project |
| websites. You may do this specifically for each referred mark, or |
| generically; it is typically done in the footer of a webpage. For a |
| specific example:</p> |
| </li> |
| </ul> |
| <blockquote> |
| <p>FooBar and the FooBar logo are trademarks of Yoyodyne, Inc.</p> |
| </blockquote> |
| <p>To provide a generic trademark attribution (to cover cases where a |
| large number of marks are used, or in case we're not sure which words are |
| other organizations' marks), you can add instead:</p> |
| <blockquote> |
| <p>All other marks mentioned may be trademarks or registered trademarks of |
| their respective owners.</p> |
| </blockquote> |
| <h1 id="graphics">Logos and Graphics Policy<a class="headerlink" href="#graphics" title="Permalink">¶</a></h1> |
| <ul> |
| <li> |
| <p><a id="marklogo"></a>Logos are important to recognize as trademarks as |
| well. For the project's official logo (if it has one, and especially if it |
| uses the ASF feather), ensure that it includes a small "TM" symbol in the |
| graphic or immediately adjacent to it. For pages that include the project |
| logo on them, ensure you mention "... and the Project logo are |
| trademarks..." in the attribution.</p> |
| </li> |
| <li> |
| <p>Projects may choose to use the Apache feather in their logo. For details on the proper <a href="//www.apache.org/foundation/press/kit/#links">Apache visual identity and feather graphics</a>, |
| please work with press@.</p> |
| </li> |
| </ul> |
| <h1 id="poweredby">Powered By... Logos<a class="headerlink" href="#poweredby" title="Permalink">¶</a></h1> |
| <p>We encourage projects to create a variation of their main logo as a |
| "Powered By..." or " <em>Project</em> Inside" logo. Third parties may use this logo |
| to denote that they build products or services using the associated |
| product. While we must ensure that the main product logo is associated with |
| the actual product that the Apache project provides, we allow third parties |
| to <a href="//www.apache.org/foundation/marks/faq/#poweredby">more broadly use "Powered by..." logos</a> |
| in conjunction with their own products.</p> |
| <p><a href="//www.apache.org/foundation/press/kit/#poweredby">Powered By Apache logos</a> |
| are available for all projects to use (or request updates to).</p> |
| <h1 id="metadata">Project Metadata<a class="headerlink" href="#metadata" title="Permalink">¶</a></h1> |
| <p><a id="doap"></a>All projects must provide a DOAP - Description Of A |
| Project - file or entry for both the project itself and all product |
| releases that they make - <strong>OR</strong> otherwise provide structured |
| data such that the projects.apache.org website can find it. Follow the <a href="https://projects.apache.org/about.html">guidelines |
| at</a> to make a DOAP file and |
| register it. This will allow the ASF to best showcase all of its projects |
| and products in a variety of ways.</p> |
| <p>Update <a href="//www.apache.org/foundation/marks/list/">Apache Trademark Lists</a>, briefly describing each software product. |
| In the future, we hope to generate this list from DOAP files of all products.</p> |
| <h1 id="other">Other Trademark Requirements<a class="headerlink" href="#other" title="Permalink">¶</a></h1> |
| <p>If your project has subprojects that are software-language-specific, be |
| sure to name them appropriately. For example, "Apache Xerces Perl" is not |
| appropriate, since it improperly uses the trademark "Perl". A better |
| project name would be "Apache Xerces for Perl". The ASF could |
| allow a third party named FooBar to ship a software product called "FooBar |
| Software for Apache Xerces" or "BarFoo Services for Apache Xerces". The ASF |
| would not allow Foobar to use "FooBar Xerces" or "BarFoo Xerces" forms of a name, since Xerces is our trademark. The same applies to the use |
| of the word "Perl" (which is <a href="https://www.perlfoundation.org/trademarks.html">a trademark of The Perl |
| Foundation</a> ).</p> |
| <p><strong>Registered Trademarks</strong> If a PMC would like to request legal registration |
| of their project's trademarks, <a href="//www.apache.org/foundation/marks/register#register">follow the REGREQUEST instructions</a>.</p> |
| <h2 id="nonapache">Project-Related Non-apache.org Domain Names<a class="headerlink" href="#nonapache" title="Permalink">¶</a></h2> |
| <p>To ensure consistent branding and assure users that content is official and |
| from the ASF and our PMCs, all existing projects must host all content managed |
| by the PMC on the ProjectName.apache.org domain.</p> |
| <p><strong>IMPORTANT:</strong> Projects may <strong>not</strong> use domain names owned by third parties to host |
| official project content. The content must be migrated, or the domain |
| registration must be transferred to the ASF.</p> |
| <p><strong>If</strong> a new community coming to the Apache Incubator has a long history |
| of using an existing domain name, and has a significant userbase, |
| the podling may <em>request</em> to keep these names for <strong>limited uses</strong> |
| once the podling graduates to TLP.</p> |
| <p><strong>Steps for podlings with non-apache.org domains</strong></p> |
| <ul> |
| <li> |
| <p>During Incubation, the PPMC must work with Apache Infrastructure |
| to formally transfer any needed domain name registrations to the ASF. |
| As a non-profit, the ASF expects that these will be donated.<br/> |
| Create an INFRA Jira ticket to officially request that the |
| ASF take over ownership of the donated domain namep.</p> |
| </li> |
| <li> |
| <p>The PPMC should send their plan of how they intend to use their |
| non-apache.org domains to Brand Management/trademarks@ for approval.</p> |
| </li> |
| <li> |
| <p>During Incubation, the PPMC must transition all development-oriented |
| information and the primary project homepage to the |
| official ProjectName.apache.org homepage. This is required |
| before a project may graduate.</p> |
| </li> |
| </ul> |
| <p><strong>Factors to consider for use of non-apache.org domains</strong></p> |
| <ul> |
| <li> |
| <p>The primary development homepage, which includes all the common things that a |
| potential contributor would need to find out about before deciding whether to join the project, |
| must be hosted at <em>ProjectName</em>.apache.org.</p> |
| </li> |
| <li> |
| <p>Major links promoting the project to likely contributors should always |
| point to <em>ProjectName</em>.apache.org resources directly, and not to non-apache.org domains.</p> |
| </li> |
| <li> |
| <p>In most cases, non-apache.org domains should simply redirect to some place within the |
| ProjectName.apache.org/path domain, unless the podling has <em>each</em> of these really |
| good reasons to use a non-apache.org domain:</p> |
| </li> |
| </ul> |
| <p>-- The domain was very well-known by the user and contributor |
| communities long before the project came to the ASF.</p> |
| <p>-- The domain is only used to provide <em>end user</em> level information.</p> |
| <p>-- The domain is Apache branded in appearance just as a.o sites are, |
| and offers clear and prominent links directly to project.a.o/path for |
| all likely contributor topics, like downloads, API docs, and mailing lists.</p> |
| <p><strong>Examples of non-apache.org domain approvals</strong></p> |
| <p>These are exceptions, and are not the case for the majority of new projects:</p> |
| <ul> |
| <li> |
| <p>openoffice.org is a user-facing portal with a huge history and millions of |
| users on it. Continuing that as a user portal is important to serve the |
| existing non-technical users.</p> |
| </li> |
| <li> |
| <p>groovy-lang.org is long-running, user-facing portal. This domain is |
| still used as an end-user portal with information about the Groovy |
| language. Developer information (for contributors to the |
| Groovy codebase), discussions, and downloads are all on the |
| expected groovy.apache.org website.</p> |
| </li> |
| </ul> |
| <h1 id="checklist">Project Branding Checklist<a class="headerlink" href="#checklist" title="Permalink">¶</a></h1> |
| <p>All Apache top level projects should comply fully with these guidelines. |
| Any projects which are not compliant must work with trademarks@ to ensure that they become compliant. |
| All Incubator podlings must either comply with all requirements before graduation, or |
| have a specific and short-term action plan to complete compliance soon after |
| graduation (in case there are technical issues with website updates, etc.).</p> |
| <p>Contact trademarks@ directly with branding questions - there is no |
| longer any need to include this in your board reports.</p> |
| <p><strong>Project Branding Report Checklist</strong></p> |
| <ul> |
| <li> |
| <p><a href="#websites">Project Website Basics</a> : homepage is project.apache.org</p> |
| </li> |
| <li> |
| <p><a href="#naming">Project Naming And Descriptions</a> : use proper Apache forms, |
| describe product, etc.</p> |
| </li> |
| <li> |
| <p><a href="#navigation">Website Navigation Links</a> : navbar links included, link to |
| <a href="http://www.apache.org">www.apache.org</a> included</p> |
| </li> |
| <li> |
| <p><a href="#attributions">Trademark Attributions</a> : attribution for all ASF marks |
| included in footers, etc.</p> |
| </li> |
| <li> |
| <p><a href="#graphics">Logos and Graphics</a> : include TM, use consistent product |
| logo on your site</p> |
| </li> |
| <li> |
| <p><a href="#metadata">Project Metadata</a> : DOAP file checked in and up to date</p> |
| </li> |
| <li> |
| <p><a href="responsibility.html">Read PMC Branding Responsibilities</a></p> |
| </li> |
| </ul> |
| <h1 id="rationale">Rationale<a class="headerlink" href="#rationale" title="Permalink">¶</a></h1> |
| <p>This policy helps to promote and improve the image of all |
| projects that are part of the ASF, to show that all |
| Apache® projects are part of the "community of |
| developers and users" that we believe is an important factor in our |
| success. While each of our projects manages their own affairs within the |
| broad guidelines of the Apache Way, a consistent public branding and web |
| presence that ties all of our projects together with the well-known |
| <code>www.apache.org</code> homepage benefits all of us by ensuring that |
| end users and future contributors know how to find official project resources.</p> |
| <p>Similarly, displaying Apache names and logos properly on our project pages |
| helps maintain our legal rights to the trademarks they embody. |
| Using the appropriate ™ and ® symbols, and using trademarks properly to |
| refer to our actual software products, are key ways that we tell the |
| world (and lawyers) that these trademarks are valuable to us.</p> |
| <p><strong>Questions?</strong> Apache committers with questions can <a href="//www.apache.org/foundation/marks/contact#pmc">contact the Trademarks Committee</a>. The <a href="//www.apache.org/foundation/marks/">formal |
| Trademark Policy</a> explains |
| how other organizations should refer to Apache project trademarks and logos. A <a href="//www.apache.org/foundation/marks/list">list of ASF |
| trademarks</a> and |
| <a href="reporting.html">guidelines for reporting potential misuses of trademarks</a> are also available.</p> |
| <p><strong>Incubator Podlings</strong> in the Apache |
| Incubator have their own <a href="//incubator.apache.org/guides/branding.html">detailed Podling branding |
| guidelines</a>. Direct questions about these guidelines to the |
| general@incubator list. Podlings must comply with all Project Branding |
| Requirements <em>before</em> graduation to a top level project.</p> |
| <h1 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h1> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products or services.</strong></p> |
| <p>This document is aimed at the ASF's internal community and the PMCs that |
| manage our projects, and does not override or replace our <a href="//www.apache.org/foundation/marks/">formal Trademark |
| Policy</a>. If you have a question |
| that is not specifically answered here or that you'd like further |
| clarification on, please <a href="//www.apache.org/foundation/marks/contact#pmc">contact us</a>. |
| Further <a href="//www.apache.org/foundation/marks/resources">resources about trademark law and policy</a> are also available.</p> |
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