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| <div class="container"> <h1 id="apache-product-name-usage-guide">Apache Product Name Usage Guide<a class="headerlink" href="#apache-product-name-usage-guide" title="Permalink">¶</a></h1> |
| <p>The Apache® brand is shared amongst all 200+ Apache Software Foundation (ASF) project |
| communities and is an important part of our mission of providing |
| software for the public good. This identity usage guide provides |
| examples for how to refer to Apache® software projects and products.</p> |
| <p><strong>IMPORTANT:</strong> Following this guide is <strong>required</strong> if you are requesting |
| permission to use Apache trademarks in domain names, events, or services.</p> |
| <p><strong>Terminology:</strong> <em>Projects</em> are the organizational committees (PMC) at the |
| ASF that manage and create software. <em>Products</em> are the software code |
| and downloads provided to the public. In most cases, the Apache project |
| name is the same as the software product name, and follows the format of "Apache <em>Projectname</em>".</p> |
| <p><strong>Contents</strong></p> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <div id="toc"><ul><li><a class="toc-href" href="#introduction" title="About the Apache Brand">About the Apache Brand</a></li><li><a class="toc-href" href="#naming" title="How To Refer To Apache Projects And Products">How To Refer To Apache Projects And Products</a><ul><li><a class="toc-href" href="#howoften" title="Using Apache Hadoop Versus Hadoop">Using Apache Hadoop Versus Hadoop</a></li></ul></li><li><a class="toc-href" href="#logos" title="How To Use Apache Project Logos">How To Use Apache Project Logos</a></li><li><a class="toc-href" href="#poweredby" title="How To Use Apache Powered By Project Logos">How To Use Apache Powered By Project Logos</a></li><li><a class="toc-href" href="#feather" title="How To Use The Apache Feather Logo">How To Use The Apache Feather Logo</a></li><li><a class="toc-href" href="#other" title="Other Trademark Guidelines">Other Trademark Guidelines</a></li><li><a class="toc-href" href="#notes" title="Important Note">Important Note</a></li></ul></div> |
| <h2 id="introduction">About the Apache Brand<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p>The Apache brand and our feather logo stand for the Apache Way process |
| by which we build software. Some of the elements of the Apache Way |
| include having collaborative, consensus driven communities of volunteers |
| who are performing the work providing the governance for the project. It |
| also means having a vendor-neutral and independent governance, welcoming |
| all productive contributions regardless of employer. Apache branded |
| projects are hosted at the ASF, and must be <a href="http://community.apache.org/projectIndependence">governed independently</a>.</p> |
| <p>As a non-profit public charity, the Board and Membership of the ASF |
| serve as a truly <a href="/foundation/governance/">independent governing body</a> that oversees the operations |
| of the many Apache project communities. Having this layer of oversight |
| ensures that Apache projects act in the best interests of the entire user |
| community, and can serve as innovation accelerators by providing a |
| neutral collaboration space where various vendors can collaborate together.</p> |
| <p>To ensure that Apache volunteer communities get the credit they deserve |
| for providing Apache software, and to preserve the independent governance |
| image of the ASF and Apache projects, there are some specific ways that |
| you should refer to Apache projects and products.</p> |
| <h2 id="naming">How To Refer To Apache Projects And Products<a class="headerlink" href="#naming" title="Permalink">¶</a></h2> |
| <p>Apache projects are always named in the form of "Apache Hadoop". While |
| we use the Hadoop® project here as an example, these guidelines apply |
| for all Apache projects. Ensuring you consistently refer to "Apache Hadoop" |
| ensures that all Apache projects share the tie to the non-profit that hosts them.</p> |
| <h3 id="howoften">Using Apache Hadoop Versus Hadoop<a class="headerlink" href="#howoften" title="Permalink">¶</a></h3> |
| <p>The first and most prominent mentions <strong>must</strong> use the <em>full form</em>: "Apache |
| Hadoop®" of the name for any individual usage (webpage, handout, slides, etc.) |
| Depending on the context and writing style, you should use the full form of |
| the name sufficiently often to ensure that readers clearly understand the association |
| of both the Hadoop project and the Hadoop software product to the ASF |
| as the parent organization.</p> |
| <p>Later in each specific document you may use the <em>bare form</em> of the name, |
| i.e. just Hadoop, as best suits your writing style.</p> |
| <p><strong>More specifically:</strong></p> |
| <p>For use by <strong>software vendors or software-related service providers</strong>, |
| or when organizations or organization-branded pages are discussing |
| Hadoop (or any other Apache brand) in relation to any non-Apache provided software products or |
| services, extra care is required to maintain the independent and |
| vendor-neutral reputation of the Apache brand.</p> |
| <p>The full form of the name must be used in <em>at least</em> these cases:</p> |
| <ul> |
| <li> |
| <p>Titles or subtitles, including web page title or description metadata.</p> |
| </li> |
| <li> |
| <p>The first and most prominent header elements within any |
| major document section.</p> |
| </li> |
| <li> |
| <p>The first and most prominent callout, sidebar, or other types of |
| highlighted blocks of content displayed to the user.</p> |
| </li> |
| <li> |
| <p>The first and most prominent uses in running or body |
| text within the document.</p> |
| </li> |
| <li> |
| <p>For graphics headers or diagrams, the full form of the name |
| must be clear in the graphic itself where practical; if not, the |
| full form of the name must be used in a prominent caption |
| header, or accompanying explanation of the graphic.</p> |
| </li> |
| <li> |
| <p>For video content, in the title and first uses, as well as the last |
| use or any use in credits, must be the full form of the name.</p> |
| </li> |
| <li> |
| <p><a href="/foundation/marks/faq/#attribution">Proper trademark attributions</a> must also be provided, either in |
| page footers, or in a clearly marked Terms, Legal, Trademarks, |
| or other commonly-named secondary page within a website.</p> |
| </li> |
| </ul> |
| <p>For use by <strong>other kinds of users</strong> (i.e. organizations or individuals <em>not</em> primarily |
| providing software products or services somehow related to the |
| Apache software product being discussed):</p> |
| <ul> |
| <li> |
| <p>For scholarly or academic work: Use the full form in titles, subtitles, |
| the first and most prominent references in headers, callouts, or other |
| highlighted sections, and the first and most prominent references |
| in running or body text. Use of the bare form afterwards is permitted.</p> |
| </li> |
| <li> |
| <p>For regularly published media (books, magazines, journalists): ensure |
| the full form is used titles or subtitles, |
| the first and most prominent references in headers, callouts, or other |
| highlighted sections, and the first and most prominent references |
| in running or body text. Otherwise, follow your normal publisher's |
| guidelines for referring to software product names.</p> |
| </li> |
| <li> |
| <p>For personal bloggers or individuals: We appreciate the use of the |
| full form of the name in titles and the first and most prominent uses |
| in running or body text.</p> |
| </li> |
| <li> |
| <p>Uses of Apache brands in <a href="/foundation/marks/domains">domain names</a> or <a href="/foundation/marks/events">event names and brands</a> are covered in their own policies.</p> |
| </li> |
| </ul> |
| <h2 id="logos">How To Use Apache Project Logos<a class="headerlink" href="#logos" title="Permalink">¶</a></h2> |
| <p>The most important points are to use the unmodified logo from the |
| Apache project itself, and to ensure that logos are not used in conjunction |
| with other corporate logos. Viewers of Apache project logos should |
| always have a clear understanding that the logo refers to the actual |
| Apache project (community) or software product (actual download), |
| and not to some third party organization or product.</p> |
| <h2 id="poweredby">How To Use Apache Powered By Project Logos<a class="headerlink" href="#poweredby" title="Permalink">¶</a></h2> |
| <p>To enable the many organizations that build solutions atop Apache software |
| to properly showcase their relationship, the ASF provides a line of |
| <a href="/foundation/press/kit/#poweredby">"Powered By" graphic logos to download</a> |
| for all Apache projects. Powered By logos may be used more freely and |
| in more contexts than the official project logos, including in ways that |
| directly show the relationship between the Apache software product and |
| various third party products and services.</p> |
| <h2 id="feather">How To Use The Apache Feather Logo<a class="headerlink" href="#feather" title="Permalink">¶</a></h2> |
| <p>The Apache feather logo is an important brand to the ASF as a whole, as well |
| as to every Apache project. As a vendor-neutral public charity, the feather should |
| only be used to refer to the ASF itself as an independent organization, and must never |
| be used in contexts that appear to endorse or be affiliated with any |
| other organization. The feather logo must never be modified except when necessary |
| to accommodate limited printing technologies in physical contexts. The feather |
| logo must never be used in direct conjunction with other organization |
| logos or images.</p> |
| <p>The ASF Press team maintains the <a href="/foundation/press/kit/#policy">official Apache feather logos</a>.</p> |
| <h2 id="other">Other Trademark Guidelines<a class="headerlink" href="#other" title="Permalink">¶</a></h2> |
| <p>Please see our <a href="/foundation/marks/">formal Trademark Policy</a> |
| and our <a href="/foundation/marks/resources">site map of Trademark resources</a>.</p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products, services, or events.</strong></p> |
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