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| <div class="container"> <h1 id="third-party-event-branding-policy-version-13">Third Party Event Branding Policy, Version 1.3<a class="headerlink" href="#third-party-event-branding-policy-version-13" title="Permalink">¶</a></h1> |
| <h2 id="introduction">Event Branding Policy overview<a class="headerlink" href="#introduction" title="Permalink">¶</a></h2> |
| <p>This document defines the branding policy for events run by third parties |
| that use Apache® marks in the name or primary branding of the event. For more information |
| on use of Apache marks in other areas, see our <a href="/foundation/marks/">formal Trademark |
| Policy</a> and <a href="/foundation/marks/resources">site map of resources</a>.</p> |
| <h2 id="links">Contents<a class="headerlink" href="#links" title="Permalink">¶</a></h2> |
| <div class=".pull-right" style="float:right; border-style:dotted; width:200px; padding:5px; margin:5px"> |
| <p>See Also: <a href="/foundation/marks/resources">Trademark Resources Site Map</a>.</p> |
| </div> |
| <ul> |
| <li> |
| <p><a href="#events">Policy for event names using Apache marks</a></p> |
| </li> |
| <li> |
| <p><a href="#anti-harassment">Anti-Harassment Policy</a></p> |
| </li> |
| <li> |
| <p><a href="#partner">ASF listing as Community Partner option</a></p> |
| </li> |
| <li> |
| <p><a href="#education">Must provide open educational content</a></p> |
| </li> |
| <li> |
| <p><a href="#selection">Must allow PMC representatives on event selection committee</a></p> |
| </li> |
| <li> |
| <p><a href="#naming">Referring to Apache marks, projects and products</a></p> |
| </li> |
| <li> |
| <p><a href="#attributions">Trademark attributions and proper use of Apache brands</a></p> |
| </li> |
| <li> |
| <p><a href="#graphics">Use of logos and graphics</a></p> |
| </li> |
| <li> |
| <p><a href="#dates">Allowable event dates</a></p> |
| </li> |
| <li> |
| <p><a href="#funding">Event profits and donations</a></p> |
| </li> |
| <li> |
| <p><a href="#partner">ASF listing as Community Partner option</a></p> |
| </li> |
| <li> |
| <p><a href="#apachecon">Must not use "Apache" or "ApacheCon" names</a></p> |
| </li> |
| <li> |
| <p><a href="#other">Other trademark guidelines</a></p> |
| </li> |
| <li> |
| <p><a href="#approval">How to gain approval to use an Apache mark in an event</a></p> |
| </li> |
| <li> |
| <p><a href="#notes">Important note</a></p> |
| </li> |
| </ul> |
| <h2 id="events">Policy for event names using Apache marks<a class="headerlink" href="#events" title="Permalink">¶</a></h2> |
| <p>The VP, Brand Management, or the VP of the relevant Apache project, must approve the use of Apache marks in any events run by third parties. |
| This includes conferences, meetups, gettogethers, and any other types of events. Events must comply with this policy and have permission |
| to use Apache marks in the name of the event or in any of the primary branding, including website domain names, for the event.</p> |
| <p>Event branding and event organizers may not claim to be the organizers or sole or exclusive leaders of any Apache project, nor claim to be the sole, |
| exclusive, or primary source of information for any Apache project.</p> |
| <p>Simply <em>presenting a talk</em> on an Apache project requires no approval, and is very much |
| encouraged! The <a href="http://community.apache.org/">Community Development Project</a> may be |
| able to help with this. However, you must seek approval when the event name or primary branding |
| features Apache marks. Thus, giving a talk on Apache Foo at your local technology |
| get-together requires no approval, while organising "An evening with Apache Foo" as |
| an event open to the public does require approval.</p> |
| <h2 id="anti-harassment">Anti-Harassment Policy<a class="headerlink" href="#anti-harassment" title="Permalink">¶</a></h2> |
| <p>Conferences organised by third parties which use Apache marks <strong>must</strong> have |
| an anti-harassment policy. This policy must either be identical to the |
| <a href="/foundation/policies/anti-harassment.html">ASF Anti-Harassment Policy</a> |
| or be an alternative approved by the ASF.</p> |
| <h2 id="education">Must provide open educational content<a class="headerlink" href="#education" title="Permalink">¶</a></h2> |
| <p>At least a portion of any training and/or technical presentations at |
| events <em>must be applicable to the Apache product(s)</em> being referenced. For |
| example, an event about Apache Tomcat must include some sessions or lessons |
| that attendees can apply directly to an actual Apache Tomcat download, not |
| just lessons that apply to some third party product(s) built on or |
| related to Apache Tomcat.</p> |
| <h2 id="selection">Must allow PMC representatives on event selection committee<a class="headerlink" href="#selection" title="Permalink">¶</a></h2> |
| <p>Event organizers must allow a project management committee (PMC) representative from any project whose |
| marks are used, or alternately a member from Community Development, |
| to sit on their Selection Committee. The PMC or Community Development representative |
| will wear their Apache "hat", to help ensure that the event follows ASF guidelines. PMC representatives from Apache must be associated with at least two |
| different organizations, to avoid the appearance of the event being |
| tightly tied to one organization.</p> |
| <p>In particular, PMC representatives shall work to ensure that events with |
| an open CFP or talk selection process work in a fair and unbiased manner, |
| based on technical merit of talks selected. For events that have pre-selected |
| talks or more limited technical content, PMC representatives can ensure that |
| sufficient open educational content is applicable to the actual Apache |
| product(s) in question, and that the content is not solely about a third party |
| product related to or built on an Apache product.</p> |
| <h2 id="naming">Referring to Apache marks, projects and products<a class="headerlink" href="#naming" title="Permalink">¶</a></h2> |
| <p>The first and most prominent reference to any Apache product on every page |
| or major section of a page, both in titles and in body text, |
| must use the <em>full name</em> of the project, for example "<em>Apache Tomcat</em>". |
| Professionally-produced events are expected to fully comply |
| with our <a href="/foundation/marks/guide">Apache Product Name Usage Guide</a>.</p> |
| <p>The event's main landing page, as well as any "About" or "Overview" page, |
| must include a prominent paragraph in the body content or sidebar (i.e. not |
| only in the footer content) that includes a brief <strong>description of |
| the appropriate Apache project</strong> as an independent project, not just a technology. This must also include a link from the Apache project's name to the |
| project's home page.</p> |
| <h2 id="attributions">Trademark attributions and proper use of Apache brands<a class="headerlink" href="#attributions" title="Permalink">¶</a></h2> |
| <p>Event pages must feature prominent attributions of all Apache marks. For |
| example:</p> |
| <blockquote> |
| <p>Apache Tomcat, Tomcat and Apache are either registered trademarks or trademarks of |
| the Apache Software Foundation in the United States and/or other countries, |
| and are used with permission. The Apache Software Foundation has |
| no affiliation with and does not endorse or review the materials provided at |
| this event, which is managed by BigCo.</p> |
| </blockquote> |
| <p>This may appear in page footers or in any other appropriate location. The |
| "Apache Software Foundation" text should link to <code>http://www.apache.org/</code> and |
| the "used with permission" should link to this Event Branding Requirements |
| page.</p> |
| <p>You <strong>must</strong> have permission from a VP of the ASF to use the "used with permission" text.</p> |
| <h2 id="graphics">Use of logos and graphics<a class="headerlink" href="#graphics" title="Permalink">¶</a></h2> |
| <p>Normally, events may not use any Apache logos or graphics as part of their primary |
| event branding. an event may only use Apache product logos to refer to the |
| Apache products or projects themselves, and must display such logos apart from |
| any of the event's own branding and logos.</p> |
| <p>If your event wishes to use an Apache project logo within your event branding, |
| you must work with VP, Brand to obtain explicit trademark and goodwill rights |
| for the brand and event logo.</p> |
| <p>Event branding may not include the Apache feather in any way. The only permitted use |
| of the bare Apache feather on event materials is to provide a |
| single link to <a href="http://www.apache.org/">http://www.apache.org/</a> as a reference to The Apache Software |
| Foundation, typically as a Community Partner; or to otherwise refer to |
| Apache as a whole.</p> |
| <h2 id="funding">Event profits and donations<a class="headerlink" href="#funding" title="Permalink">¶</a></h2> |
| <p>As a non-profit organization, the ASF always appreciates donations. |
| Community-led events are not required to provide donations. Third-party commercial events are welcome to provide a portion of event profits as a |
| donation to the ASF.</p> |
| <h2 id="partner">ASF listing as Community Partner option<a class="headerlink" href="#partner" title="Permalink">¶</a></h2> |
| <p>The primary website and other collateral for events must provide The Apache Software Foundation (ASF) |
| with the <em>option</em> to have Apache listed as a Community Partner, Sponsor, |
| or other appropriate category within the event's branding style.</p> |
| <p>This helps ensure that the ASF as a whole |
| has a formal recognition by the event organizers that is clear and specific |
| to event attendees and others. ASF or project representatives will determine the |
| appropriate text blurb, logo, and link back to the ASF website for this |
| recognition, and will let you know if Apache should be listed for your event. Note that listings for Community |
| Partner or the like are for the Apache Software Foundation as a whole, and individual Apache projects do not typically appear in such listings.</p> |
| <h2 id="dates">Allowable event dates<a class="headerlink" href="#dates" title="Permalink">¶</a></h2> |
| <p>The Apache Community Development Committee pro-actively seeks to avoid conflicts between |
| Apache-related technology conferences geographically, and between conferences |
| on the same Apache project topics internationally, to ensure that individual |
| conferences are successful and that they are not competing for participation |
| by the same limited community of experts on individual Apache technologies.</p> |
| <p>The Apache Software Foundation will not approve the use of Apache trademarks |
| in conjunction with competing conferences that would adversely affect each |
| event's ability to put on content (i.e. get speakers) and fulfill the goals of having a rich community |
| event with educational content about Apache projects.</p> |
| <ul> |
| <li> |
| <p>Small events (under 250 expected attendees), and free or purely community-run (non-corporate & non-profit) events might be considered competing only with other events that are about the same Apache project or related Apache projects.</p> |
| </li> |
| <li> |
| <p>Large events (over 250 expected attendees) may be considered competing with |
| other events even in other Apache project areas, or with the ASF's |
| own ApacheCon conferences.</p> |
| </li> |
| </ul> |
| <p>An Apache "Announced Event" is an event called "ApacheCon" or "Apache |
| Roadshow" and listed on <a href="https://events.apache.org/">https://events.apache.org/</a>.</p> |
| <p>The Apache Software Foundation will not approve the use of Apache trademarks |
| where a date conflict exists with an Announced Event. A date conflict is defined as:</p> |
| <ul> |
| <li> |
| <p>A proposed announced event (an event that wishes to become an Announced |
| Event, as defined above) conflicts if it is within 60 days of an Announced Event in the same |
| geographical area (ie, North America, South America, Europe, Africa, Asia/Pacific) and within |
| 30 days in a different geographical area.</p> |
| </li> |
| <li> |
| <p>A third-party event, or a project event (ie, an Apache Foo event run by |
| the Apache Foo PMC) is in conflict if it is within six weeks of an Announced Event in the same |
| geographical area, or within three weeks in a different geographical area.</p> |
| </li> |
| </ul> |
| <p>To ensure that we can approve your request for use of Apache marks, <a href="/foundation/marks/contact#events">contact us</a> with early notice of your |
| intended timeframe and location to verify no conflicts, |
| and then follow up with the specific dates and venue once they are scheduled for final |
| approval and to be placed on the Apache <a href="http://community.apache.org/calendars/conferences.html">calendar</a>.</p> |
| <p>The Apache Community Development Committee attempts to track all relevant conference |
| dates for the purpose of scheduling and avoiding conflicts. We publish in |
| <a href="http://community.apache.org/calendars/conferences.html">our calendar</a> all conferences |
| run by the ASF, and those approved to make use of ASF marks. Submitting |
| advance notice of your proposed event's intended dates and prompt confirmation of your |
| scheduled conference dates to <code>dev@community.apache.org</code> will ensure this calendar is up to |
| date and help avoid conflicts with related, relevant conferences of the |
| Apache Software Foundation, its partners, and the rest of the industry. Submission |
| to dev@community is <strong>not</strong> related to getting trademark permissions.</p> |
| <h2 id="apachecon">Must not use "Apache" or "ApacheCon" names<a class="headerlink" href="#apachecon" title="Permalink">¶</a></h2> |
| <p>Third party events may not use either the "Apache" or the "ApacheCon" |
| names, nor confusingly similar names, as any part of their primary |
| branding. These names are reserved exclusively for the ASF and its |
| own authorized conferences, and for specific PMC-run |
| events that the Foundation approves.</p> |
| <p id="other">#3 Other trademark guidelines<a class="headerlink" href="#other" title="Permalink">¶</a></p> |
| <p>For more information about Apache marks, see our <a href="/foundation/marks/">formal Trademark |
| Policy</a> and our <a href="/foundation/marks/resources">site map of Trademark resources</a>.</p> |
| <h2 id="approval">How to gain approval to use an Apache Mark in an event<a class="headerlink" href="#approval" title="Permalink">¶</a></h2> |
| <p>You must obtain approval in writing from the ASF to use an Apache mark for your conference. If you have not received approval |
| from VP, Brand or an Apache project's VP, then <em>you do not have permission</em>!</p> |
| <ol> |
| <li>Ensure Apache marks are correctly attributed on your site and marketing |
| materials (if not public yet, provide screenshots or explanations). See <a href="#naming">Referring to Apache marks, projects and products</a></li> |
| <li>Ensure your date doesn't clash with another Apache event. See <a href="#dates">Dates</a> |
| for more information and a link to the current list. The ASF will not give approval to |
| events which clash with, or are very close to, another similar event.</li> |
| <li>Contact the appropriate PMC(s). PMC representatives are generally |
| required, during both planning and the event itself, and the earlier you engage |
| with the PMC the easier this will be to arrange. As an absolute minimum the PMC must approve |
| your event through their chosen decision-making process.</li> |
| <li>Identify your main point of contact for the approval process. If possible, this should be a member of |
| the PMC of the product most closely-related to the event's topic or goal.</li> |
| <li><a href="/foundation/marks/contact#events">Contact us</a> with your confirmation of above to seek approval. |
| Include details of: |
| <ul> |
| <li>What is the topic focus of the event?</li> |
| <li>Who is organising the event?</li> |
| <li>When is the event?</li> |
| <li>How many attendees are expected?</li> |
| <li>How much PMC involvement is there already?</li> |
| <li>Which marks are you requesting?</li> |
| <li>How would you propose that the ASF will be listed as a community |
| partner? (See <a href="#partner">ASF listing as Community Partner option</a> )</li> |
| <li>How will event selection work? (See <a href="#selection">Must allow PMC representatives on event selection committee</a> and <a href="#education">Must provide open educational content</a></li> |
| <li>Is the event for-profit or non-profit? (See <a href="#funding">Event profits and donations"</a> )</li> |
| </ul> |
| </li> |
| </ol> |
| <p>Make sure you've done all this and have a mockup of the event's marketing and participant materials ready to show us before |
| asking for permission to use Apache brands. If the ASF needs further information or requires changes, a representative from |
| Brand Management or the Apache project in question will contact you. We will typically make a decision within two |
| weeks of all information being available, and all attributions being present.</p> |
| <p>Assuming the affected PMCs have approved your event through their appropriate, consensus-based methods <strong>and</strong> VP Trademarks or their representative has raised no objections, you may proceed with your event as planned. However, note that |
| only explicit approval should be considered authoritative. If in doubt, request |
| explicit approval.</p> |
| <p>The ASF gives approval for use of our brands for events on a case-by-case basis and each event must request such approval. If you plan to repeat your event, or if you are planning recurring for-profit events, you can save time in the future by <a href="/foundation/marks/contact#events">contacting us</a> to negotiate a detailed agreement with the ASF.</p> |
| <h2 id="notes">Important Note<a class="headerlink" href="#notes" title="Permalink">¶</a></h2> |
| <p><strong>Nothing in this ASF policy statement shall be interpreted to allow any |
| third party to claim any association with the Apache Software Foundation or |
| any of its projects or to imply any approval or support by ASF for any |
| third party products, services, or events.</strong></p> |
| <h3 id="version">Policy Version<a class="headerlink" href="#version" title="Permalink">¶</a></h3> |
| <p>This is version 1.5 of this Apache policy document, published in December 2019. The text was updated to improve readability in August 2021. |
| Material changes will be marked with a new version number.</p> |
| <p><strong>v1.1</strong> Update to have permissions by VP, Brand <strong>or</strong> designee</p> |
| <p><strong>v1.2</strong> Clarify blackout dates, event sizes, and About Apache X text; update version number</p> |
| <p><strong>v1.3</strong> Update to v1.3; clarify <em>Apache Projectname</em> usage; About paragraph; event size and date blackouts; appropriate Apache project logo usage</p> |
| <p><strong>v1.4</strong> Update to v1.4; require an anti-harassment policy for 3rd party events</p> |
| <p><strong>v1.5</strong> Update to v1.5; add more detail regarding conflicting event dates</p> |
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