Update reporting.md

Minor text changes to improve readability
diff --git a/content/foundation/board/reporting.md b/content/foundation/board/reporting.md
index 4e50202..b1a4627 100644
--- a/content/foundation/board/reporting.md
+++ b/content/foundation/board/reporting.md
@@ -1,7 +1,7 @@
 Title: Board Reporting Guidelines for Project Chairs
 license: https://www.apache.org/licenses/LICENSE-2.0
 
-Apache Project Management Committees (PMC) are **required** to report on their 
+Apache Project Management Committees (PMC)  **must** report on their 
 project's health and status quarterly to the Board of Directors.  While PMCs manage 
 their own technical affairs independently, the Board provides the oversight to 
 ensure that projects continue to operate as 
@@ -13,7 +13,7 @@
 
 [TOC]
 
-# When To Submit Project Board Reports  {#when}
+# When to submit project board reports  {#when}
 
 The **chair of each PMC** is responsible for submitting the report for their 
 project on a quarterly basis, at least **one week before** each board meeting, 
@@ -22,46 +22,44 @@
     https://svn.apache.org/repos/private/committers/board/committee-info.txt
 
 Reporting late, or outside of that schedule as mentioned below, does not shift this
-schedule: if you were supposed to report in January for example, but missed that and 
-reported in February, your next report is still due in April.  If your report is not 
-submitted with sufficient time for the board to review it properly, you will 
+schedule: if you were supposed to report in January, for example, but missed that and 
+reported in February, your next report is still due in April. If you do not submit your report in sufficient time for the board to review it properly, you will 
 be asked to re-submit a report the following month. 
 
 While in most cases the chair works with other PMC members to write the
 report, the report is ultimately the chair's responsibility to complete and submit.
 The board sends several automated reminders to both chairs and PMC 
-private@ mailing lists to help you remember.
+private@ mailing lists to help you remember this task.
 
-*Exception:* newly graduated PMCs must submit *monthly* reports for the first 
+*Exception:* newly-graduated PMCs must submit *monthly* reports for the first 
 three months after leaving the Apache Incubator.  All podlings still in the 
 Apache Incubator fill out similar reports using the [Incubator Podling Status][7] process.
 
-# How To Submit Project Board Reports  {#how}
+# How to submit project board reports  {#how}
 
-Report content must be committed to the board's monthly board meeting agenda.  
-The recommended way to submit reports is to use either the Whimsy Agenda tool,
-or the ComDev Project Reporter tool, which generates a handy framework for you:
+You must commit report content to the board's monthly meeting agenda.  
+Use either the Whimsy Agenda tool or the ComDev Project Reporter tool, which generates a handy framework for you:
 
     https://whimsy.apache.org/board/agenda/
     https://reporter.apache.org/
 
- 1. Login using your Apache ID
- 1. Find your project's entry and click blue Post Report button at bottom
- 1. Be sure to Reflow the report before Submitting
- 1. You can Edit Report later if changes are needed
+ 1. Log in using your Apache ID
+ 1. Find your project's entry and click the blue `Post Report` button at the bottom
+ 1. Be sure to Reflow the report before clicking Submit
+ 1. You can edit the report after submitting it, if you need to make changes
 
-Command line users are free to checkin their reports, following the 
-existing format so that automated tools can parse it, here:
+Command line users are free to check their reports in, following the 
+existing format, so that automated tools can parse them, here:
 
       https://svn.apache.org/repos/private/foundation/board/
 
-Reports submitted in addition to the regular schedule are also welcomed from any PMC, 
+The board welcomes reports that any PMC submits apart from their scheduled reports, 
 should they have something notable to report or to request feedback on. In this case, the chair 
 may add the report as an attachment to the end of the agenda and create a corresponding 
-comments section as needed.
+comments section for it.
 
 While the primary audience for the report is the Board of Directors, remember that
-reports are made public after the meeting, and provide a chronological history of your project. It is
+reports become public after the meeting, and provide a chronological history of your project. It is
 beneficial to write the report with information that you want your community to know now,
 and in a way that will provide a helpful history for someone looking over the reports in
 the future.
@@ -72,9 +70,9 @@
 The [**Apache Committee Reporter** tool](https://reporter.apache.org/) can simplify 
 gathering data for your report, but you ***must*** edit and add information from the 
 generated template to cover the below points.  
-Do not leave any of the **TODO markers** in your report when submitting
+Do not leave any of the **TODO markers** in your report when you submit it.
 
-# Points To Cover In Board Reports  {#guidelines}
+# Points to cover in board reports  {#guidelines}
 
 These points are **not** a template; projects should not simply copy and 
 paste these bullets into their reports.  Rather, these are the topics that the 
@@ -96,30 +94,30 @@
 
  - Sum up the status and health of your project and the community in a few sentences
  
-    Starting the report with a paragraph that describe the main things that your project has worked on
+    Starting the report with a paragraph that describes the main things that your project has worked on
     over the last quarter will help readers understand the key points you want to convey,
     and will be helpful to those that want to summarize the reports or gather information on
     what is happening across the foundation quickly. You can then expand on these points in
     the rest of the report, using the below for guidance.
 
     The board is looking both for what technical changes the project is working on, as 
-    well as how your community is doing health-wise: are questions answered, are 
+    well your community's health: are user questions answered, are 
     contributors acting appropriately, are there new contributors showing up?
 
  - Are there any issues for the Board to act on?
 
-    If there are any specific issues that the Board should be aware of,
-    or to specifically address, then please call them out.  If not, then 
+    If there are specific issues that the Board should be aware of,
+    or should specifically address, then please call them out.  If not, then 
     it is helpful to state something like: "There are no Board-level issues at this time."
 
     When in doubt, it's better to include information or questions the PMC has 
     in a report, rather than waiting.  Remember also that you can always ask 
-    the board questions via email at the privately-archived board@apache.org list anytime.
+    the board questions via email, at the privately-archived board@apache.org list, at any time.
 
  - When did the project last make any releases? **[REQUIRED]**
 
     Regular software product releases are a sign of a healthy project.  Reports should list 
-        the releases made in the past quarter, **along with the release date** of each.
+        the releases made in the past quarter, **with their release dates**.
         
     **NOTE**: If no releases were made, list the date of the most recent prior release,
         so that the board can determine how long it has been since the project
@@ -130,7 +128,7 @@
     Help the board evaluate the activity and health of the project by 
         discussing briefly how active the user and developer lists are.  Are user 
         questions being answered?  Is there new development happening, or just 
-        bugfixes?  Are emails or user questions regularly read and responded to?
+        bug fixes?  Does the development community regularly read and respond user emails and questions?
 
     **NOTE**: If activity is minimal, verify whether or not there are at least
         three active PMC members who can step in when needed, and include this
@@ -141,51 +139,45 @@
      A healthy project will often be working towards a common goal, or have a shared
      understanding of what is being done next - even if individual contributors have their
      own "itches". What are the main features being worked on? What releases are planned?
-     Are there any specific efforts or branches of development under way? This doesn't
-     need to be described in technical detail.
+     Are there any specific efforts or branches of development under way? Provide a summary, without going depply into the technical details.
      
-     Aside from the report, if there are major announcements planned, the project should
-     get in touch with the Marketing and Publicity Committee at `press@apache.org`.
+     Aside from the report, if the project is planning major announcements, get in touch with the Marketing and Publicity Committee at `press@apache.org` to coordinate announcements and press releases.
      
      Conversely, if activity is minimal, discuss how the project plans to address that -
-     whether through seeking out new contributors, maintaining in a dormant but available state, or planning
-     towards a move to the [Apache Attic](http://attic.apache.org/).  If you need help 
-     with attracting new contributors, you can ask [Apache Community Development][2] for tips.
+     whether through seeking out new contributors, maintaining a dormant but available state, or preparing to move to the [Apache Attic](http://attic.apache.org/).  If you need help with attracting new contributors, you can ask [Apache Community Development][2] for tips.
 
- - When were the last committers or PMC members elected? **[REQUIRED]**
+ - When were the newest committers or PMC members elected? **[REQUIRED]**
 
-     A healthy project tends to regularly add new committers and PMC members.  
+     A healthy project tends to add new committers and PMC members regularly.  
 
      The report should indicate the **most recent date on which a committer was
      added** and **the most recent date on which PMC member was added** to your
-     project, whether or not these date(s) were within the last reporting
+     project, whether or not these date(s) were within the current reporting
      period.
 
  - PMC and committer diversity
 
     A healthy project should survive the departure of any single contributor 
         or employer of contributors.  Healthy projects also serve needs of many 
-        parties.  Thus the ASF prefers that projects have diverse PMCs and 
+        parties.  Thus, the ASF prefers that projects have diverse PMCs and 
         committerships.  **IF** the PMC has any concerns or perceives a problem
-  with the diversity, then
-   the report should include information on 
+  with its diversity, the report should include information on 
         the number of unique organizations currently represented in its PMC 
         and committership.
 
  - Project branding or naming issues, either in the project or externally.
  
-    A project's brand — or name and logo — are an important way to identify 
-         Apache projects, and a key way that new users can become contributors.  Is 
+    A project's brand — or name and logo — are important ways to identify 
+         Apache projects, and a key way that new users become contributors.  Is 
          the project using its brand consistently?  Are there [third parties that 
          are using your project's name][3], logo, or good reputation improperly or 
          in a way that harms your project?
 
-     If your project's website branding has not been
-    completed (see the [checklist][4]), then please include specific plans on
+    If your project's website branding is not complete (see the [checklist][4]), include specific plans on
     how you'll work with the Brand Committee to finalize any remaining items.
 
-    NOTE: all other branding issues be brought to the [Branding Committee](/foundation/marks/resources) rather
-    than included in the Board report.
+    NOTE: bring all other branding issues to the [Branding Committee](/foundation/marks/resources) rather
+    than including them in the Board report.
  
  - Legal issues or questions
  
@@ -194,48 +186,51 @@
  
  - Infrastructure issues or strategic needs
  
-     While the [Infrastructure team](/dev/#infrastructure) handles the detail of providing 
-         needed services to our projects, feel free to include any concerns or 
-         strategic suggestions or requests in your board reports. 
+     While the [Infrastructure team](/dev/#infrastructure) handles the details of providing 
+         needed services to our projects, feel free to include any concerns, 
+         strategic suggestions, or requests in your board reports. 
 
 
-# Things Not To Put In Reports  {#donot}
+# Things not to put in reports  {#donot}
 
  - Do not let commercial activity related to a project dominate a report.
 
-      Apache projects are [managed by the controlling PMC](community.apache.org/projectIndependence) — not by any third 
+      Each Apache project's [PMC manages the project](community.apache.org/projectIndependence) — not any third 
         party or outside organization.  Project reports should be about the project, 
-        and should not discuss outside organization's efforts unless they 
-        are directly related to the health of the project.
+        and should not discuss outside organizationss activities unless they directly relate to the health of the project.
 
  - Do not include private matters in a report without clearly marking them (see below)
  
  - Do not use non-Apache URL shorteners.
  
-      If you have a long URL you wish to include in your report, please use (only)
-        the https://s.apache.org/ URL shortener (Apache login required) to provide a shorter link.  The use 
-        of external URL shorteners is problematic since Apache cannot control 
-        their future longevity.   
+      If you have a long URL you wish to include in your report, **only** use the `https://s.apache.org/` URL shortener (Apache login required) to provide a shorter link. Apache cannot control how long an external URL shorterner will exist, or will maintain a given shortened URL.   
 
-- There's no need to include details about committer affiliations in a report, unless it points to an issue around diversity which may be included privately.
+- There's no need to include details about committer affiliations in a report, unless the information points to an issue around diversity which may be included privately.
 
 # Private information  {#private}
  
-Occasionally a project may need to **report something privately to the board**,
+Occasionally a project may need to report something **privately** to the board,
 but will not want the information to be published in public minutes.  Remember, 
-all Apache Board reports are made public, usually a month or two after the board meeting.
+all Apache Board reports become public, usually a month or two after the board meeting.
 
 Such information is welcome in your report, but please include it within
-<br/> 
- &lt;private> <br/>and<br/> &lt;/private> <br/> markers, **each on separate lines**, 
-so we know what to omit from the public minutes.  To verify that the private 
+
+``` 
+ &lt;private> <br/>
+ ```
+ and
+ 
+ ```
+ &lt;/private> <br/>
+ ```
+ markers, **each on a separate line**, so we know what to omit from the public minutes.  To verify that the private 
 markers are working, post your report in Whimsy, then refresh the page.  
-Private sections properly marked will be displayed with a grey background.
+Private sections properly marked appear with a grey background.
 
 If the issue is *exceptionally* sensitive and you are very concerned about privacy, 
 you may instead email directly to board-private@ or an individual board member, who will relay the information to the board.
 
-# Other Considerations For Reports  {#other}
+# Other considerations for reports  {#other}
 
 Project reports are the key way to let the board know about the status and 
 health of your project.  With the diversity of projects at Apache, these 
@@ -250,9 +245,9 @@
 
 Finally, if you find yourself with a project that doesn't seem like it has 
 enough activity to create much of a report, then be sure to report that fact. 
-A healthy project should be aware if they are headed for the Apache Attic. 
+A healthy project should be aware if it is headed for the Apache Attic. 
 Moving to the Attic isn't failure; it's simply recognizing that the project 
-may have matured, drifted off, or has been superceded by other
+may have matured, drifted off, or been superceded by other
 technologies, and we should recognize that fact.
 
 The Board relies on reports from project chairs to be able to understand the 
@@ -260,7 +255,7 @@
 about how your project is doing, then we will be contacting you for a 
 follow-up report in the near future.
 
-# Engaging with the Board about the Report
+# Engaging with the Board about the report
 
 Project reports are not a one-directional form of communication. They are
 also an opportunity to engage with the Board. Project chairs are welcome to 
@@ -271,50 +266,49 @@
 Of course, chairs may also take the opportunity to raise any of these discussions on the
 Board@ mailing list at any time, inside or outside of their reporting period.
 
-Each month, a Director will be assigned at random as the "Shepherd" for your project report.
+Each time you need to submit a report, a Director will be assigned at random as the "Shepherd" for your project report.
 They will be responsible for following up your report if it is late, describing the report
 during the meeting if there are significant comments or a lack of approval, and conveying
-any followup messages or actions after the meeting.
+any followup messages or actions to your PMC after the meeting.
 
-As Directors review the report in the lead up to the meeting, comments may be added into
-the agenda alongside your report. Project chairs are encouraged to follow this [board feedback][8]
-(currently by watching for SVN commits or using the [Whimsy Agenda tool][5]), and respond in advance of the meeting when
+As Directors review the report in the lead-up to the meeting, they may add comments into
+the agenda alongside your report. We encourage project chairs to follow this [board feedback][8]
+(currently by watching for SVN commits or using the [Whimsy Agenda tool][5]), and to respond in advance of the meeting when
 practical.
 
-The [current timeline for a board meeting][6] typically follows this pattern:
+The [board meeting][6] typically follows this pattern:
 
   1. Near the beginning of the month, the agenda is created and reminders are sent to projects
-     due to report in the current cycle;
-  2. Reports are added to the agenda over the following weeks, up until the due date for the
-     meeting;
-  3. Directors will review submitted reports at their convenience, and mark them as
-     "pre-approved" if there are no concerns, sometimes adding comments or requests for more
-     information, or editing the content for obvious corrections;
+     due to report in the current cycle.
+  2. Those responsible add reports to the agenda over the following weeks, up until the due date for the
+     meeting.
+  3. Directors review submitted reports at their convenience, and mark them as
+     "pre-approved" if there are no concerns. They sometimes add comments or requests for more
+     information, or edit the content for obvious corrections.
   4. Shepherds are assigned close to the meeting, and become more familiar with those
-     project reports;
+     project reports.
   5. A summary of the reports and any comments is sent to the Board mailing list in the 24
-     hours prior to the meeting;
+     hours prior to the meeting.
   6. During the meeting, the Board Chair moves quickly through reports that have received 5 or more
-     "pre-approvals" and have no significant comments;
+     "pre-approvals" and have no significant comments.
   7. Reports with significant comments, items for discussion, or a lack of pre-approval will
      be handed over to the shepherd, who will facilitate discussion and recommend any
-     further action during the meeting;
-  8. A summary is sent to all committers *after* the Board meeting letting them know of the main
-     outcomes;
-  9. Any projects that were not approved or missing are added to the reminder list for the
-     subsequent month;
- 10. Shepherds will reach out to project chairs with specific action items arising from their
-     reports in the meeting;
- 11. Any director comments on your report will be sent to your project's private@ list 
-     shortly after the meeting concludes by the Secretary.  This gives you brief feedback 
+     further action during the meeting.
+  8. A summary is sent to all committers after the Board meeting, letting them know of the main
+     outcomes.
+  9. Any project reports that were not approved or were missing are added to the reminder list for the
+     subsequent month.
+ 10. Shepherds reach out to project chairs with specific action items arising in the meeting in reponse to their
+     reports.
+ 11. The Secretary sends any comments on your report by directors to your project's private@ list 
+     shortly after the meeting concludes.  This gives you brief feedback 
      from the meeting, and a chance to enage with the board either to answer questions 
-     or to ask for advice.  If the board has [questions for your project, please reply-all and answer them][8].
+     or to ask for advice.  If the board has questions for your project, [reply-all and answer them][8].
  11. Reports are published as part of the minutes, when approved in the subsequent monthly meeting of the
      Board of Directors.
   
-As you can see, ensuring the report is received on time, includes all necessary details, and has
-comments addressed greatly enhances the flow of the Board meeting, which needs to cover more than
-80 project & podling reports each month, in addition to other business.
+As you can see, ensuring we receive your report on time, that it includes all necessary details, and that you address any comments greatly enhances the flow of the Board meeting, which needs to cover more than
+80 project and podling reports each month, in addition to other business.
 
 
   [1]: /foundation/marks/pmcs#naming