src/main/assembly/bin.xml

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<assembly>
  <id>bin</id>
  <formats>
    <format>zip</format>
  </formats>
  <includeSiteDirectory>false</includeSiteDirectory>
  <fileSets>
		<fileSet>
			<directory>target/site</directory>
			<outputDirectory>docs</outputDirectory>
			<includes>
				<include>**/*</include>
			</includes>
			<excludes>
				<exclude>testapidocs/**/*</exclude>
			</excludes>
		</fileSet>
    <fileSet>
      <includes>
		<include>*.txt</include>
      </includes>
    </fileSet>
    <fileSet>
      <directory>examples</directory>
    </fileSet>
    <fileSet>
      <directory>target</directory>
      <outputDirectory>/lib</outputDirectory>
      <includes>
        <include>*.jar</include>
      </includes>
      <excludes>
        <exclude>*-sources.jar</exclude>
      </excludes>
    </fileSet>
    <fileSet>
      <directory>${project.build.directory}/maven-shared-archive-resources/META-INF</directory>
      <outputDirectory>/</outputDirectory>
    </fileSet>
  </fileSets>
</assembly>