| Guidelines for Use of the SpamAssassin Trademark |
| |
| The goal of these guidelines is to minimize the likelihood that email |
| users and other relevant readers will be confused as to the relationship |
| between the licensees of the SpamAssassin(tm) technology, and the project |
| itself. The Apache Software Foundation has acquired the trademark and |
| will be taking the appropriate steps to protect the valuable goodwill that |
| has developed under the SpamAssassin mark. |
| |
| What do these guidelines cover? |
| |
| These guidelines explain how you can use the trademark SpamAssassin to |
| refer to the SpamAssassin software as required for reasonable and |
| customary use in describing the origin of the software and reproducing |
| the content of the NOTICE file. All such use is at your own risk. |
| Without advance written permission from the Apache Software Foundation, |
| you may not use the SpamAssassin trademark, logos, or artwork for any |
| other purpose. Under no circumstances may you use SpamAssassin in or as |
| part of a product, service, company, domain, or other name, or in any |
| slogan, tag line, promotional campaign title, advertising hook, or meta |
| tag. If you have any concerns about whether your plans might conflict |
| with these guidelines, please contact the Apache Software Foundation at |
| <human-response@apache.org>. |
| |
| What are the rules? |
| |
| Proper use of the SpamAssassin trademark is simple: (1) stylize the mark |
| properly, (2) use it in a grammatically appropriate way, (3) use the (tm) |
| marking and attribute ownership in the fine print, and (4) avoid any |
| misleading usage. The following paragraphs provide additional detail on |
| these four steps. |
| |
| (1) Stylization of the SpamAssassin mark. |
| |
| SpamAssassin should always be written in mixed case with the initial S and |
| the first A in assassin in capital letters, and the other letters in |
| lowercase type. There is no space between "Spam" and "Assassin". |
| |
| (2) Grammatically Appropriate Use of the SpamAssassin mark. |
| |
| A trademark is used correctly when the word "brand" would comfortably fit |
| between the mark and the following word. "SpamAssassin [brand] software" |
| and "SpamAssassin [brand] technology" are correct uses; "SpamAssassin |
| [brand] will intercept" is not. A trademark is an adjective that should |
| be followed by an appropriate generic term. It may be cumbersome to |
| always make technically correct use of the SpamAssassin trademark, but you |
| should do so the first time you refer to the mark and as often as possible |
| thereafter. |
| |
| Because a trademark is an adjective, it should never be used in a |
| possessive form ("SpamAssassin's") or made plural ("SpamAssassins") or |
| used as a verb. You also should not create new forms of the trademark |
| ("SpamAssassinate"). Consistency in repetition helps make a mark more |
| memorable, and will promote the success of the SpamAssassin project. |
| |
| (3) Markings and Fine Print. |
| |
| The appropriate marking to use with SpamAssassin is the (tm) symbol |
| (™). At the bottom of the page in which SpamAssassin is referenced, |
| you should add the statement "SpamAssassin is a trademark of the Apache |
| Software Foundation". |
| |
| (4) Avoiding Misleading Use. |
| |
| The SpamAssassin mark must never be used to imply that the Apache Software |
| Foundation or the SpamAssassin project wrote, tested, endorses, or |
| approves any particular third party product. |