[maven-release-plugin] prepare for next development iteration
diff --git a/pom.xml b/pom.xml
index fdc265c..26d66ee 100644
--- a/pom.xml
+++ b/pom.xml
@@ -2,7 +2,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>org.apache.phoenix</groupId>
   <artifactId>phoenix</artifactId>
-  <version>2.2.3-incubating</version>
+  <version>2.2.4-incubating-SNAPSHOT</version>
   <name>Phoenix</name>
   <description>A SQL layer over HBase</description>
 
@@ -38,7 +38,7 @@
     <connection>scm:git:http://git-wip-us.apache.org/repos/asf/incubator-phoenix.git</connection>
     <url>https://git-wip-us.apache.org/repos/asf/incubator-phoenix.git</url>
     <developerConnection>scm:git:https://git-wip-us.apache.org/repos/asf/incubator-phoenix.git</developerConnection>
-    <tag>phoenix-2.2.3-incubating</tag>
+    <tag>HEAD</tag>
   </scm>
 
   <properties>