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| <h1><b>Target Markets</b></h1><p> |
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| <h3>Notes:</h3> |
| A market is a group of users with similar needs. By matching OpenOffice.org's benefits to market needs we can see how well we serve a market.<br> |
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| Doing the same exercise for competitive products shows which markets we serve better than our competitors. These are potential target markets.<br> |
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| For example, <br> |
| let's assume the Competitor on the slide is taken as MS-Office<br> |
| the the balloon on the bottom right of the slide represents Linux users who require a comprehensive office product<br> |
| the the diagram shows only OpenOffice.org will meet their needs<br> |
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| Commercial companies also require a market to be potentially profitable before it becomes a target market. OpenOffice.org does not necessarily suffer from this limitation. For example, there is no reason why OpenOffice.org should not be localised into a language with a very small number of speakers, provided there are willing and able volunteers to do the work.<br> |
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