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<h1><b>Outside World</b></h1><p>
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<h3>Notes:</h3>
A Strategic Plan also has to look to the future - say for the next five years. To give shape to these forecasts, the Strategic Marketing Plan adopted the well-known STEP factors model (sometimes also called PEST).<br>
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It is important to note that each one of these factors could be either a <i>threat</i> or an <i>opportunity</i> for OpenOffice.org.<br>
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Some factors could be both - for example, the aggressive pursuit of IPR (Intellectual Property Rights) by COTS (Commercial Off The Shelf) vendors could be:<br>
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<i>opportunity</i> - people with unlicensed software could be tempted to migrate to open-source<br>
<i>threat</i> - people could be unwilling to move to open-source in case they fall foul of patent claims in the future<br>
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