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| <h1><b>Brainstorm 2</b></h1><p> |
| <ul></ul><li><b>What are our <font color=#660066>target markets</font>?</b> |
| <li><b>What <font color=#0000FF>needs</font> do they have?</b> |
| <li><b>How does OOo's <font color=#00FF00>benefits</font> satisfy these <font color=#0000FF>needs</font>?</b> |
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| <h3>Notes:</h3> |
| Participants at the workshop were then asked for suggestions for target markets, using a needs and benefits approach.<br> |
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| The replies were captured on a flipchart and will be used in the next version of the Strategic Marketing Plan.<br> |
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