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| <p><h3>Notes:</h3><br> |
| Features and Benefits is a key marketing concept. <br> |
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| In the Community we are often pre-occupied with product features - will this particular 'feature' make its way into the next release.<br> |
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| From a user's perspective, a 'feature' has to pass the 'so what' test before it brings them any benefit:<br> |
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| Feature: OpenOffice.org has an open-source licence<br> |
| <i>So What?</i><br> |
| Benefit: you can give it away to other people<br> |
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