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| <p><h3>Notes:</h3><br> |
| A Strategic Plan also has to look to the future - say for the next five years. To give shape to these forecasts, the Strategic Marketing Plan adopted the well-known STEP factors model (sometimes also called PEST).<br> |
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| It is important to note that each one of these factors could be either a <i>threat</i> or an <i>opportunity</i> for OpenOffice.org.<br> |
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| Some factors could be both - for example, the aggressive pursuit of IPR (Intellectual Property Rights) by COTS (Commercial Off The Shelf) vendors could be:<br> |
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| <i>opportunity</i> - people with unlicensed software could be tempted to migrate to open-source<br> |
| <i>threat</i> - people could be unwilling to move to open-source in case they fall foul of patent claims in the future<br> |
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