content/marketing/strategy/index.html - openoffice-org - Git at Google

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   <title>Marketing Project Strategy</title>
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   "Marketing, OpenOffice, OpenOffice.org" />
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     <h1>Strategic Marketing Plan</h1>

     <h2>Why does OpenOffice.org need a Strategic Marketing
     Plan?</h2>

     <p>Since its inception, the Marketing Project has seen an
     amazing amount of creativity, discussion, and actual
     achievement. However, there have been frequent complaints that
     there has been no overall framework or context for this
     activity. This means it's not easy for newcomers to see where
     they can find a niche and make a contribution. There's also a
     danger that the same debates are repeated, rather than reaching
     an agreed position and being able to develop ideas in
     depth.</p>

     <p>In 2004, the Project Leads decided to facilitate the
     development of a Marketing Strategy and a high-level Plan to
     give focus and direction to the work of the project. This work
     created the Strategic Marketing Plan.</p>

     <h2>What did people say about the Plan?</h2>

     <p>The press gave the publication of the draft plan a good - if
     somewhat suprised - reaction. See:</p>

     <ul>
       <li><cite>OpenOffice.org reveals marketing ambitions</cite>
       Ingrid Marson <a href=
       "http://news.zdnet.co.uk/software/linuxunix/0,39020390,39167856,00.htm">
       ZDNet UK</a> September 24, 2004, 18:10 BST</li>

       <li><cite>Marketing OpenOffice.org</cite> Editorial in the
       <a href="http://lwn.net/Articles/104125/">Linux Weekly
       News</a></li>

       <li><cite>OpenOffice marketing for mainstream</cite> Matthew
       <a href=
       "http://www.geek.com/news/geeknews/2004Sep/gee20040927027118.htm">
       Geek.com 10:01am EST Mon Sep 27 2004</a></li>
     </ul>

     <h2>How was the Plan built?</h2>

     <p>The Plan was built in four stages:</p>

     <ol>
       <li>A limited number of key players in the Marketing Project
       prepared a draft. This work was carried out by the <a href=
       "http://marketing.openoffice.org/contacts.html">MarCons</a> -
       people recognised in the Project as having special expertise
       in a particular marketplace, and who would have a special
       role in delivering the Plan</li>

       <li>The draft was taken to <a href=
       "http://marketing.openoffice.org/conference/">OOoCon2004</a>
       - an ideal opportunity to <a href=
       "http://marketing.openoffice.org/strategy/ooocon2004/">present
       the plan</a>, get real discussions around a table and get
       instant feedback on whether the Plan was on the right
       lines.</li>

       <li>Further discussions took place with the wider
       community</li>

       <li>The Plan was moved to <a href=
       "http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan">
       the wiki</a> to allow it to become a living doucment.</li>
     </ol>

     <h2>Where can I find the Plan?</h2>

     <p>Version 0.5 of the Plan was released at OOoConf 2004:</p>

     <table border="0" bordercolor="#000080" cellpadding="4"
     cellspacing="0">
       <tbody>
         <tr>
           <td><a href="exec.html"><img src="exec_thumbnail.gif"
           alt="Executive Summary (on-line)" border="1" height="148"
           width="100" /></a></td>

           <td><a href="http://www.lulu.com/ooo"><img src=
           "lulu_thumbnail.jpg" alt="Buy as a book from lulu.com"
           border="1" height="142" width="94" /></a></td>

           <td><a href="v0.5.pdf"><img src="plan_thumbnail.gif" alt=
           "Download Plan as a pdf 70 page A4" border="1" height=
           "140" width="100" /></a></td>
         </tr>

         <tr>
           <td>Read the<br />
           <a href="exec.html">Exec.Summary</a><br />
           on-line</td>

           <td><strong>Buy the Plan</strong><br />
           <a href="http://www.lulu.com/ooo">as a book</a><br />
           US Dollars 7.95</td>

           <td><a href="v0.5.pdf">Download the Plan</a><br />
           40 pages A4<br />
           504kb .pdf</td>
         </tr>
       </tbody>
     </table>

     <p>There is also an on-line copy of the Plan <a href=
     "http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan">
     here</a> in wiki format, for interactive use and updating.</p>
     <hr />

     <p><em>Note: If you'd like to know more about the theory of
     Marketing Strategy, there's a good summary in <a href=
     "http://money.howstuffworks.com/marketing-plan.htm">How Stuff
     Works</a>.</em></p>
   </div>
 </body>
 </html>
	<html xmlns="http://www.w3.org/1999/xhtml">
	<head>
	<meta http-equiv="content-type" content=
	"text/html; charset=us-ascii" />

	<title>Marketing Project Strategy</title>
	<meta name="keywords" content=
	"Marketing, OpenOffice, OpenOffice.org" />
	<link rel="stylesheet" type="text/css" href="../marketing.css" />
	</head>

	<body>
	<div id="MyContent">
	<h1>Strategic Marketing Plan</h1>

	<h2>Why does OpenOffice.org need a Strategic Marketing
	Plan?</h2>

	<p>Since its inception, the Marketing Project has seen an
	amazing amount of creativity, discussion, and actual
	achievement. However, there have been frequent complaints that
	there has been no overall framework or context for this
	activity. This means it's not easy for newcomers to see where
	they can find a niche and make a contribution. There's also a
	danger that the same debates are repeated, rather than reaching
	an agreed position and being able to develop ideas in
	depth.</p>

	<p>In 2004, the Project Leads decided to facilitate the
	development of a Marketing Strategy and a high-level Plan to
	give focus and direction to the work of the project. This work
	created the Strategic Marketing Plan.</p>

	<h2>What did people say about the Plan?</h2>

	<p>The press gave the publication of the draft plan a good - if
	somewhat suprised - reaction. See:</p>

	<ul>
	<li><cite>OpenOffice.org reveals marketing ambitions</cite>
	Ingrid Marson <a href=
	"http://news.zdnet.co.uk/software/linuxunix/0,39020390,39167856,00.htm">
	ZDNet UK</a> September 24, 2004, 18:10 BST</li>

	<li><cite>Marketing OpenOffice.org</cite> Editorial in the
	<a href="http://lwn.net/Articles/104125/">Linux Weekly
	News</a></li>

	<li><cite>OpenOffice marketing for mainstream</cite> Matthew
	<a href=
	"http://www.geek.com/news/geeknews/2004Sep/gee20040927027118.htm">
	Geek.com 10:01am EST Mon Sep 27 2004</a></li>
	</ul>

	<h2>How was the Plan built?</h2>

	<p>The Plan was built in four stages:</p>

	<ol>
	<li>A limited number of key players in the Marketing Project
	prepared a draft. This work was carried out by the <a href=
	"http://marketing.openoffice.org/contacts.html">MarCons</a> -
	people recognised in the Project as having special expertise
	in a particular marketplace, and who would have a special
	role in delivering the Plan</li>

	<li>The draft was taken to <a href=
	"http://marketing.openoffice.org/conference/">OOoCon2004</a>
	- an ideal opportunity to <a href=
	"http://marketing.openoffice.org/strategy/ooocon2004/">present
	the plan</a>, get real discussions around a table and get
	instant feedback on whether the Plan was on the right
	lines.</li>

	<li>Further discussions took place with the wider
	community</li>

	<li>The Plan was moved to <a href=
	"http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan">
	the wiki</a> to allow it to become a living doucment.</li>
	</ol>

	<h2>Where can I find the Plan?</h2>

	<p>Version 0.5 of the Plan was released at OOoConf 2004:</p>

	<table border="0" bordercolor="#000080" cellpadding="4"
	cellspacing="0">
	<tbody>
	<tr>
	<td><a href="exec.html"><img src="exec_thumbnail.gif"
	alt="Executive Summary (on-line)" border="1" height="148"
	width="100" /></a></td>

	<td><a href="http://www.lulu.com/ooo"><img src=
	"lulu_thumbnail.jpg" alt="Buy as a book from lulu.com"
	border="1" height="142" width="94" /></a></td>

	<td><a href="v0.5.pdf"><img src="plan_thumbnail.gif" alt=
	"Download Plan as a pdf 70 page A4" border="1" height=
	"140" width="100" /></a></td>
	</tr>

	<tr>
	<td>Read the<br />
	<a href="exec.html">Exec.Summary</a><br />
	on-line</td>

	<td><strong>Buy the Plan</strong><br />
	<a href="http://www.lulu.com/ooo">as a book</a><br />
	US Dollars 7.95</td>

	<td><a href="v0.5.pdf">Download the Plan</a><br />
	40 pages A4<br />
	504kb .pdf</td>
	</tr>
	</tbody>
	</table>

	<p>There is also an on-line copy of the Plan <a href=
	"http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan">
	here</a> in wiki format, for interactive use and updating.</p>
	<hr />

	<p><em>Note: If you'd like to know more about the theory of
	Marketing Strategy, there's a good summary in <a href=
	"http://money.howstuffworks.com/marketing-plan.htm">How Stuff
	Works</a>.</em></p>
	</div>
	</body>
	</html>