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<td><h2>Abstracts of Conference Papers - Thursday</h2></td></tr>
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<strong><a name="C1" id="C1"></a>State of the Project, Year 4</strong>
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<td>Louis Su&aacute;rez-Potts <em>OpenOffice.org Community Manager</em></td>
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<td><p>In this session we will examine the OOo project as it is today, including
governance, relations with other projects, contributions, etc., and looks at where
we are heading.</p>
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<td><em>Biography: Louis Suárez-Potts is the Community Manager of OpenOffice.org and Senior Community Development Manager at CollabNet. Much to his amazement, he has been managing community OpenOffice.org since its inception.</em></td>
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<p><a href="thursday.html" title="Agenda for Thursday">Back</a></p>
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<strong><a name="C7" id="C7"></a>One and a half Years of the Japanese Community </strong>
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<td>NAKATA, Maho <em>Tokyo University</em></td>
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<p>
The Japanese native language project is one of the biggest
and most active community among native lang projects,
and should have some political influences in OOo community
and opensource community.
</p>
<p>
Unlike other languages which use alphabets, processing Japanese is
extremely difficult for computer; one reason is we use
over 10,000 characters,
and this induces many problems including political ones.
Nevertheless, our active field has become very vast,
publishing books, voluntary user support, dealing with SourceCast problems
esp. CJK specific ones, events, bug fixing/reporting, localization
and porting etc.
</p>
<p>
Introducing results/efforts of Japanese community in one
and half years from OOoCon2003 as case study.
</p>
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<td height="86"><em>
Biography:
NAKATA, Maho is one of the Japanese Native-Language project leads.
He is working for about 1.5 years at the project and
also interested in FreeBSD.
He is postdoctoral fellow at Tokyo University, research subject is
quantum chemistry; doing chemistry with computer and
without experiments.
</em>
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<p><a href="thursday.html" title="Agenda for Thursday">Back</a></p>
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<strong><a name="C2" id="C2"></a>Towards Community</strong>
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<td>Michael Meeks <em>Desktop Software Engineer, Novell, Inc.</em></td>
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<td><p>This talk sets out to explain the reasons and rational behind the ooo-build
project: why it is we work this way, why it has been the base for most Linux
distributions, why it is attractive to people wanting to develop features for OO.o,
and how we can make OO.o more attractive.</p>
<p>We will also walk us through some light-hearted annotated histories of
interaction with people outside of Sun on various issues, hopefully to illuminate
ways of more efficient communication and encouragement of external developers.</p>
<p>Finally a look at the various areas for improvement, for better collaboration
with main-line OO.o development, improved release cycle integration, and some
of the emphasis and interesting new pieces in ooo-build.</p>
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<td height="86"><em>Biography: Michael is a Christian and enthusiastic believer in Free software.
He very much enjoys working for Novell where as a member of the Ximian research team
he has worked on Desktop infrastructure and applications, particularly the CORBA, Bonobo,
Nautilus and accessibility, amongst other interesting things. He now works fulltime on
OpenOffice.org integration. Prior to this he worked for Quantel gaining expertise in real time
AV editing and playback achieved with high performance focused hardware / software solutions.</em>
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<p><a href="thursday.html" title="Agenda for Thursday">Back</a></p>
<table id="C3" name="C3" summary="" border="1" cellpadding="8" cellspacing="0" bordercolor="#000080">
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<td class="community">
<strong><a name="C3" id="C3"></a>Desktop Domination by 2010</strong> OpenOffice.org Marketing Strategy Workshop
</td>
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<td>John McCreesh <em>Co-Lead, OpenOffice.org Marketing Project</em><br />
and<br />
Jacqueline McNally <em>Lead, OpenOffice.org Marketing Project</em></td>
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<td><p>The Marketing Project is one of the ways in which "non-technical" people
can help the OpenOffice.org Community "create as a community the leading international
office suite".</p>
<p>This interactive session will explore the Marketing Project's work on creating the first Marketing Strategy
and Plan to achieve "desktop domination" for the OpenOffice.org Office Suite by 2010. At the end of the session, attendees should:</p>
<ul>
<li>have a good understanding of the emerging strategy
<li>feel excited at being part of this amazing community
<li>understand the strategy making process and know how to take part in it.
</ul>
<p>The workshop is aimed at the entire community, not just Marketing professionals.
The Marketing Project needs YOU!
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<td><em>Biography: John McCreesh is Co-Lead of the Marketing Project and a member
of the Website and DBA projects. He is the author of the OOo Product Flyer and maintains
the OOo product pages <a HREF="http://www.openoffice.org/product">http://www.openoffice.org/product</a>.
He has authored several HOW-TOs on database access from OOo and has written a report writer add-in for
Calc at <a HREF="http://oooreport.sf.net">http://oooreport.sf.net</a>.</em>
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<p><a href="thursday.html" title="Agenda for Thursday">Back</a></p>
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<strong><a name="C4" id="C4"></a>Effective Marketing for OpenOffice.org CDROM Distributors</strong>
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<td>Jacqueline McNally <em>Lead, OpenOffice.org Marketing Project</em></td>
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<td><p>OpenOffice.org is distributed through OEMs, CDROM distributors and downloaded
from the Internet. CDROM distributors have the opportunity to play an increasing role
by reaching those individuals and organisations that do not have a reliable and fast
connection to the Internet.</p>
<p>This workshop will explore ways for OpenOffice.org CDROM distributors to market and
distribute OpenOffice.org effectively. Topics include: </p>
<ul>
<li>Identity and branding.
<li>What goes on the CDROM.
<li>Promotion and working with the Marketing Project.
<li>Processes and methodology including burning or copying of CDROMs, labelling,
packaging and delivery.
<li>I have sent a CDROM, what now?
<li>How to contribute to OpenOffice.org.
</ul>
<p>The workshop is to be accompanied by a static display of sample CDROMs, packaging
and marketing material used by OpenOffice.org CDROM distributors. </p>
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<td><p><em>Biography: Jacqueline McNally is Lead of the Marketing Project and Webmistress.
She enjoys responding to the OpenOffice.org webmaster mail to show that there are real people
at the end of email messages and within the OpenOffice.org community. </em></p>
<p><em>Jacqueline uses her research skills to connect to many activities within the OpenOffice.org
community and sees one of her roles as guiding others from wherever they have arrived at the
community. </em></p>
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<p><a href="thursday.html" title="Agenda for Thursday">Back</a></p>
<table id="C5" name="C5" summary="" border="1" cellpadding="8" cellspacing="0" bordercolor="#000080">
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<td class="community">
<strong><a name="C5" id="C5"></a>The Digital Tipping Point: Marketing for the fun of it.</strong>
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<td>Christian J. Einfeldt <em>The Big Cheese, The Open Source Banyan Tree</em></td>
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<td><p>Open source software (OSS) is a "disruptive technology" as unique as the printing press
was when Guttenberg invented it. Christian Einfeldt is a simple end user of OSS who became
so excited about OSS that he has teamed with director Paul Donahue to produce a feature-length
documentary film, called "The Digital Tipping Point" to explore the cultural effects of the global
shift to this disruptive technology.</p>
<p>Christian's talk will include clips from film interviews of open source newsmakers such as the
Mayor of Munich, Germany and the Education Minister of Extremadura, Spain.</p>
<p>The theme of the film, and Christian's talk, is that OSS is a "disruptive technology" which
could change the computer software industry as dramatically as Honda's disruptive Supercub
motorcycle up-ended the North American motorcycle market, as discussed by Harvard Business
Professor Clayton Christensen in his seminal work, The Innovator's Dilemma.</p>
<p>The OSS community is the most distinguishing "disruptive" feature of OSS. The dynamic
nature of the OSS community and the economically sustainable businesses deploying OSS will
preserve the "open" quality of the Internet and drive the creativity produced in the "creative
commons" of cyberspace.</p>
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<td><p><em>Biography: Christian Einfeldt is a simple end user who deploys OOo as
his primary office productivity suite both in his law practice and his emerging non-profit
advocacy group, called the Open Source Banyan Tree in San Francisco California.</em></p>
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<p><a href="thursday.html" title="Agenda for Thursday">Back</a></p>
<table id="C6" name="C6" summary="" border="1" cellpadding="8" cellspacing="0" bordercolor="#000080">
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<td class="community">
<strong><a name="C6" id="C6"></a>Two Years at the Head of the Native-Lang Confederation:
At the heart of OpenOffice.org</strong>
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<td>Charles-H. Schulz <em>Lead of the Native-Lang Confederation and BizDev Project</em></td>
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<td><p>This would be a presentation that is primarily intended at the Native-Lang members.
I shall explain why the Native-Lang category was created, how it was at the beginning, how
I came to be nominated by Guy Capra and what was going on at that time. I'll the speak
about the expansion of the Native-Lang Confederation, how we start with 5 or 7 communities
and how we went up to now, with more than 40 projects. I'll describe the major issues we've been
facing up to now, and what went wrong, what got better.</p>
<p>Then there will be a general overview on how the Native-Lang Confederation interacts with
the other projects inside OpenOffice.org and even outside our community.</p>
<p>As a final point I'll be speaking about where I think the Native-Lang Confederation goes,
why, and how to drive it one step further.</p>
<p>As a conclusion I will provide a short update on what will be going on inside the NLC at the
time of the conference and I will thank all the members of the Native-lang Confederation.</p>
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<td><p><em>Biography: I was born and live in Paris. I'm 25 years old and initially I didn't have
any interest in computers or software except for games. After some painful law studies, I founded
a small US-based company in the mobile internet services that ceased any business activity after
the dot-com burst.</em></p>
<p><em>I then decided to complete my academic cursus and entered a business school in Paris.
Around that time I decided to join OpenOffice.org, having used StarOffice 5.2 for a long time.</em></p>
<p><em>I was first involved in the Marketing and the FR project of OpenOffice.org; then I took the
charge of Lead of the Native-Lang Category together with Louis Suarez-Potts and became
heavily involved in OpenOffice.org. These days I work at Novell local marketing unit in Paris
as part of my 4th year academic cursus.</em></p>
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<p>Please Note: Program content subject to change.</p>