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| <title>OpenOffice.org Branding</title> |
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| <H1 style="text-align:center"> |
| <span style="font-size:1.5em; text-align:center">OpenOffice.org</span> |
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| <span style="font-size:1.5em; text-align:center">Branding</span> |
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| <span style="font-size:1em; text-align:center">Artwork and</span> |
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| <span style="font-size:0.8em; text-align:center">Visual Design</span> |
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| <a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform"> |
| inform |
| </a> |
| <p style="font-size:0.5em"> </p> |
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| <a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find"> |
| find |
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| <a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute"> |
| contribute |
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| <td> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#What_does_branding_mean?">What does branding mean?</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#What_is_visual_design?">What is visual design?</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#Why_should_all_appearances_look_alike?">Why should all appearances look alike?</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#To_whom_it_concerns_...">To whom it concerns ...</a></p> |
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| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find#branding_elements">branding elements</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find#artwork and marketing material">artwork and marketing material</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find#branding guidelines and help">branding guidelines and help</a></p> |
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| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute#artwork_to_represent_OpenOffice.org">artwork to represent OpenOffice.org</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute#fresh_branding_ideas">fresh branding ideas</a></p> |
| <p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute#improvement_to_existing_appearances">improvement to existing appearances</a></p> |
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| <h3>Mission statement:</h3> |
| <p>Our goal is to reveal <strong>positive associations</strong> with the brand OpenOffice.org by improving <strong>identification</strong> of the community members with OpenOffice.org and <strong>recognition</strong> of the product in public.</p> |
| <p>Therefore we're creating and maintaining a consistent virtual design with repetitive use of graphical elements and artwork for all appearances of our brand.</p> |
| <p>As this work is related not only to marketing, but also to several other OpenOffice.org projects, we're keeping continuous contact with website, documentation, user experience, native-language and other projects.</p> |
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| Responsible contributors: |
| <ul type="circle"> |
| <li>rosana_a</li> |
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| <td><p> </p></td> |
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