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| <h2>Newsletter 4: Marketing </h2> |
| <p>2002-03-05</p> |
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| <p>Marketing would seem antithetical to <a href="http://www.opensource.org/">Open |
| Source</a> but it isn't. In fact, Open Source is itself a kind of marketing |
| strategy. Yet skeptics abound, as a recent <a href="http://www.newsforge.com/article.pl?sid=02/03/01/1555254&mode=thread">article</a> |
| suggesting Linux could do with marketing indicates. But OpenOffice.org is way |
| ahead of them. Our <a href="http://whiteboard.openoffice.org/marketing/">Marketing |
| Project</a> was created by <a href="http://whiteboard.openoffice.org/servlets/BrowseList?listName=marketing&by=thread&from=3449">community |
| members six months</a> ago and is now one of the most active and popular projects |
| and includes people from all corners of the world interested in making OpenOffice.org |
| succeed.</p> |
| <p>And it needs you. As project co-lead Josh Berkus has <a href="//servlets/ReadMsg?msgId=233819&listName=discuss">signaled</a> |
| to the OpenOffice.org <a href="mailto:users@openoffice.apache.org">discuss</a> mailing |
| list, the Marketing Project needs people--regular endusers as well as developers--to |
| work together to get the word out about OpenOffice.org, and especially OpenOffice.org |
| 1.0. </p> |
| <p>Is this a one-time thing? We think not. Rather, it seems that marketing an |
| Open Source project, especially OpenOffice.org, is here to stay. Why? because |
| although we might expect Open Source technology to spread by example, it is |
| only by being coordinated and logical in our endeavors that we can hope to attract |
| governments, corporations, and universities. Otherwise, they may dally with |
| it--but be persuaded by the FUD generated by Redmond, and by the general apprehension |
| over things truly democratic. </p> |
| <p>So consider helping out as best you can, even if--especially if!--that best |
| is reading over and correcting documents and press releases. </p> |
| <p>-Louis Suárez-Potts</p> |
| <p>Community Manager</p> |
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