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| <chapter xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" version="5.0" |
| xmlns:xl="http://www.w3.org/1999/xlink" |
| xmlns:xi="http://www.w3.org/2001/XInclude" |
| xsi:schemaLocation="http://docbook.org/ns/docbook ../../content/dtd/docbook.xsd" |
| xmlns="http://docbook.org/ns/docbook"> |
| |
| |
| <title><anchor xml:id="TheMarketingApplication"/>The Marketing Application.</title> |
| |
| <para> |
| The marketing application is supporting you to create, select and follow sales opportunities |
| in order to create sales orders for the company. |
| </para> |
| |
| <section> |
| <title>Marketing, CRM and SFA in Apache OFBiz, an overview.</title> |
| <para> |
| It is very much based on the party application as its source. |
| Records from the party application are selected with only one basic reason: a possible sale in the future. |
| That also means that records in the party manager should be complete, especially the role is pretty important. |
| Not All roles, but at least 'lead' 'contact' and 'Account' should be defined. |
| </para> |
| |
| </section> |
| |
| <xi:include href="../data/helpdata/HELP_MARKETING.xml" /> |
| <xi:include href="../data/helpdata/HELP_SFA.xml" /> |
| </chapter> |