nbm-maven-plugin/src/main/resources/branding.jnlp

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE jnlp PUBLIC "-//Sun Microsystems, Inc//DTD JNLP Descriptor 6.0//EN" "http://java.sun.com/dtd/JNLP-6.0.dtd">
<jnlp spec="1.0+" codebase="${jnlp.codebase}">
  <information>
      <title>${app.title}</title>
      <vendor>${app.vendor}</vendor>
      <description>${app.description}</description>
  </information>
  <security><all-permissions/></security>
  <resources>
    ${jnlp.branding.jars}
    ${jnlp.resources}
  </resources>
  <component-desc/>
</jnlp>