src/main/resources/archetype-resources/branding/pom.xml

<?xml version="1.0" encoding="UTF-8"?>
#set( $D = '$' )
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
  <modelVersion>4.0.0</modelVersion>
  <parent>
      <groupId>${groupId}</groupId>
      <artifactId>${artifactId}-parent</artifactId>
      <version>${version}</version>
  </parent>

  <artifactId>${artifactId}-branding</artifactId>
  <packaging>nbm</packaging>

  <name>${artifactId}-branding</name>

  <properties>
    <project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
  </properties>

  <dependencies>
    <dependency>
      <groupId>org.netbeans.api</groupId>
      <artifactId>org-netbeans-api-annotations-common</artifactId>
      <version>${D}{netbeans.version}</version>
    </dependency>
  </dependencies>

  <build>
      <plugins>
            <plugin>
                <groupId>org.apache.netbeans.utilities</groupId>
                <artifactId>nbm-maven-plugin</artifactId>
            </plugin>
            <plugin>
                <groupId>org.apache.maven.plugins</groupId>
                <artifactId>maven-jar-plugin</artifactId>
                <configuration>
                    <!-- to have the jar plugin pickup the nbm generated manifest -->
                    <archive>
                        <manifestFile>${project.build.outputDirectory}/META-INF/MANIFEST.MF</manifestFile>
                    </archive>
                </configuration>
            </plugin>
      </plugins>
  </build>
</project>