maven-archetype-site-simple/src/main/resources-filtered/archetype-resources/pom.xml

<?xml version="1.0" encoding="UTF-8"?>

<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
  <modelVersion>4.0.0</modelVersion>

  <groupId>\${groupId}</groupId>
  <artifactId>\${artifactId}</artifactId>
  <version>\${version}</version>
  <packaging>pom</packaging>

  <!-- FIXME change it to the project's website -->
  <url>http://www.example.com</url>

  <distributionManagement>
    <site>
      <id>website</id>
      <url>scp://webhost.company.com/www/website</url>
    </site>
  </distributionManagement>

  <properties>
    <project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
  </properties>

  <build>
    <pluginManagement><!-- lock down plugins versions to avoid using Maven defaults (may be moved to parent pom) -->
      <plugins>
        <plugin>
          <artifactId>maven-clean-plugin</artifactId>
          <version>${clean}</version>
        </plugin>
        <plugin>
          <artifactId>maven-site-plugin</artifactId>
          <version>${site}</version>
        </plugin>
        <plugin>
          <artifactId>maven-project-info-reports-plugin</artifactId>
          <version>${pir}</version>
        </plugin>
      </plugins>
    </pluginManagement>
  </build>

  <reporting>
    <plugins>
      <plugin>
        <artifactId>maven-project-info-reports-plugin</artifactId>
      </plugin>
    </plugins>
  </reporting>
</project>