maven-archetype-webapp/src/main/resources/archetype-resources/pom.xml

<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
  <modelVersion>4.0.0</modelVersion>

  <groupId>${groupId}</groupId>
  <artifactId>${artifactId}</artifactId>
  <version>${version}</version>
  <packaging>war</packaging>

  <name>${artifactId} Maven Webapp</name>
  <!-- FIXME change it to the project's website -->
  <url>http://www.example.com</url>

  <properties>
    <project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
  </properties>

  <dependencies>
    <dependency>
      <groupId>junit</groupId>
      <artifactId>junit</artifactId>
      <version>4.8.2</version>
      <scope>test</scope>
    </dependency>
  </dependencies>

  <build>
    <finalName>${artifactId}</finalName>
  </build>
</project>