maven-archetype-plugin-site/src/main/resources/archetype-resources/pom.xml

<?xml version="1.0" encoding="UTF-8"?>

<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
  <modelVersion>4.0.0</modelVersion>

  <groupId>${groupId}</groupId>
  <artifactId>${artifactId}</artifactId>
  <version>${version}</version>

  <name>Maven</name>
  <!-- FIXME change it to the project's website -->
  <url>http://maven.apache.org/</url>
  <inceptionYear>2001</inceptionYear>

  <distributionManagement>
    <site>
      <id>website</id>
      <url>file://${basedir}/target/deployed-site</url>
    </site>
  </distributionManagement>

  <properties>
    <project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
  </properties>

  <reporting>
    <plugins>
      <plugin>
        <groupId>org.apache.maven.plugins</groupId>
        <artifactId>maven-plugin-plugin</artifactId>
        <version>2.9</version><!-- same version as build plugin -->
        <reportSets>
          <reportSet>
            <reports>
              <report>report</report>
            </reports>
          </reportSet>
        </reportSets>
      </plugin>
    </plugins>
  </reporting>
</project>