Add link to 3.4.0 blog post
diff --git a/downloads.html b/downloads.html
index fb9dcb0..6079e44 100644
--- a/downloads.html
+++ b/downloads.html
@@ -37,7 +37,8 @@
 
     <p>
         Kafka 3.4.0 includes a significant number of new features and fixes.
-        For more information, please read the detailed <a href="https://downloads.apache.org/kafka/3.4.0/RELEASE_NOTES.html">Release Notes</a>
+        For more information, please read our <a href="https://blogs.apache.org/kafka/entry/what-s-new-in-apache9" target="_blank">blog post</a>
+        and the detailed <a href="https://downloads.apache.org/kafka/3.4.0/RELEASE_NOTES.html">Release Notes</a>.
     </p>
 
     <span id="3.3.2"></span>