JCLOUDS-244: Aligning jclouds-chef project structure with main

* JClouds Chef -> Apache jclouds Chef in names
* chef-parent -> chef-project to match jclouds-project
diff --git a/compute/pom.xml b/compute/pom.xml
index 58a168a..8d62f35 100644
--- a/compute/pom.xml
+++ b/compute/pom.xml
@@ -21,13 +21,13 @@
   <modelVersion>4.0.0</modelVersion>
   <parent>
     <groupId>org.apache.jclouds.chef</groupId>
-    <artifactId>chef-parent</artifactId>
+    <artifactId>chef-project</artifactId>
     <version>1.7.0-SNAPSHOT</version>
     <relativePath>../project/pom.xml</relativePath>
   </parent>
   <artifactId>chef-compute</artifactId>
-  <name>JClouds Chef :: Compute</name>
-  <description>provisions nodes with jclouds and kick's off chef to configure and integrate</description>
+  <name>Apache jclouds Chef :: Compute</name>
+  <description>Provisions nodes with jclouds and kicks off Chef to configure and integrate</description>
   <properties>
     <test.chef.endpoint>http://localhost:4000</test.chef.endpoint>
     <test.chef.api-version />
diff --git a/core/pom.xml b/core/pom.xml
index 2035020..fec3d8a 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -21,14 +21,14 @@
   <modelVersion>4.0.0</modelVersion>
   <parent>
     <groupId>org.apache.jclouds.chef</groupId>
-    <artifactId>chef-parent</artifactId>
+    <artifactId>chef-project</artifactId>
     <version>1.7.0-SNAPSHOT</version>
     <relativePath>../project/pom.xml</relativePath>
   </parent>
   <groupId>org.apache.jclouds.api</groupId>
   <artifactId>chef</artifactId>
   <packaging>bundle</packaging>
-  <name>JClouds Chef :: Core</name>
+  <name>Apache jclouds Chef :: Core</name>
   <description>jclouds components to access Chef</description>
 
   <properties>
diff --git a/labs/hostedchef/pom.xml b/labs/hostedchef/pom.xml
index 74172e4..0bb6df4 100644
--- a/labs/hostedchef/pom.xml
+++ b/labs/hostedchef/pom.xml
@@ -21,13 +21,13 @@
   <modelVersion>4.0.0</modelVersion>
   <parent>
     <groupId>org.apache.jclouds.chef</groupId>
-    <artifactId>chef-parent</artifactId>
+    <artifactId>chef-project</artifactId>
     <version>1.7.0-SNAPSHOT</version>
     <relativePath>../../project/pom.xml</relativePath>
   </parent>
   <groupId>org.apache.jclouds.labs</groupId>
   <artifactId>hostedchef</artifactId>
-  <name>JClouds Chef :: Hosted Chef</name>
+  <name>Apache jclouds Chef :: Hosted Chef</name>
   <description>jclouds components to access Hosted Chef</description>
 
   <properties>
diff --git a/labs/pom.xml b/labs/pom.xml
index f71b842..fa362a2 100644
--- a/labs/pom.xml
+++ b/labs/pom.xml
@@ -21,14 +21,14 @@
   <modelVersion>4.0.0</modelVersion>
   <parent>
     <groupId>org.apache.jclouds.chef</groupId>
-    <artifactId>chef-parent</artifactId>
+    <artifactId>chef-project</artifactId>
     <version>1.7.0-SNAPSHOT</version>
     <relativePath>../project/pom.xml</relativePath>
   </parent>
   <groupId>org.apache.jclouds.labs</groupId>
-  <artifactId>chef-labs-project</artifactId>
+  <artifactId>chef-labs</artifactId>
   <packaging>pom</packaging>
-  <name>JClouds Chef :: Labs</name>
+  <name>Apache jclouds Chef :: Labs</name>
   <modules>
     <module>privatechef</module>
     <module>hostedchef</module>
diff --git a/labs/privatechef/pom.xml b/labs/privatechef/pom.xml
index 0536e91..0f3fc58 100644
--- a/labs/privatechef/pom.xml
+++ b/labs/privatechef/pom.xml
@@ -21,13 +21,13 @@
   <modelVersion>4.0.0</modelVersion>
   <parent>
     <groupId>org.apache.jclouds.chef</groupId>
-    <artifactId>chef-parent</artifactId>
+    <artifactId>chef-project</artifactId>
     <version>1.7.0-SNAPSHOT</version>
     <relativePath>../../project/pom.xml</relativePath>
   </parent>
   <groupId>org.apache.jclouds.labs</groupId>
   <artifactId>privatechef</artifactId>
-  <name>JClouds Chef :: Private Chef</name>
+  <name>Apache jclouds Chef :: Private Chef</name>
   <description>jclouds components to access Private Chef</description>
 
   <properties>
diff --git a/pom.xml b/pom.xml
index 63ca4af..3734c45 100644
--- a/pom.xml
+++ b/pom.xml
@@ -21,13 +21,13 @@
   <modelVersion>4.0.0</modelVersion>
   <parent>
     <groupId>org.apache.jclouds.chef</groupId>
-    <artifactId>chef-parent</artifactId>        
+    <artifactId>chef-project</artifactId>
     <version>1.7.0-SNAPSHOT</version>
     <relativePath>project/pom.xml</relativePath>
   </parent>
   <artifactId>jclouds-chef</artifactId>
-  <name>Apache jclouds Chef :: Project POM</name>
-  <description>JClouds Chef top level project pom for builds</description>
+  <name>Apache jclouds Chef</name>
+  <description>jclouds Chef top level POM</description>
   <packaging>pom</packaging>
 
   <modules>
diff --git a/project/pom.xml b/project/pom.xml
index 4e26ddc..81f4a5e 100644
--- a/project/pom.xml
+++ b/project/pom.xml
@@ -25,11 +25,11 @@
     <version>13</version>
   </parent>
   <groupId>org.apache.jclouds.chef</groupId>
-  <artifactId>chef-parent</artifactId>
+  <artifactId>chef-project</artifactId>
   <version>1.7.0-SNAPSHOT</version>
   <packaging>pom</packaging>
-  <name>JClouds Chef :: Parent POM</name>
-  <description>JClouds Chef Parent POM for Maven configuration</description>
+  <name>Apache jclouds Chef :: Project POM</name>
+  <description>jclouds Chef parent POM for Maven configuration</description>
 
   <licenses>
     <license>