non-actionable notices to notifications@infra
diff --git a/server/endpoints/repository.py b/server/endpoints/repository.py
index 8f1b0f8..c3e961a 100644
--- a/server/endpoints/repository.py
+++ b/server/endpoints/repository.py
@@ -27,7 +27,7 @@
 
 GIT_EXEC = shutil.which("git")
 GB_CLONE_EXEC = "/x1/gitbox/bin/gitbox-clone"
-NEW_REPO_NOTIFY = 'private@infra.apache.org'
+NEW_REPO_NOTIFY = 'notifications@infra.apache.org'
 NEW_REPO_NOTIFY_MSG = """
 A new repository has been set up by %(uid)s@apache.org: %(reponame)s