Merge pull request #75 from cottage14/patch-9
Update branding.ad
diff --git a/pages/guides/branding.ad b/pages/guides/branding.ad
index 4190b46..86a95c9 100644
--- a/pages/guides/branding.ad
+++ b/pages/guides/branding.ad
@@ -26,48 +26,46 @@
== Publicity throughout the Incubation Process
There are three stages in a podling's life-cycle that have an impact
-on the types of publicity seeking that are permitted. We refer to
-"publicity seeking" as issuing press releases or otherwise affirmatively
-seeking publicity (seeding news stories, etc.).
+on the types of "publicity seeking" (issuing press releases, seeding news stories, or otherwise affirmatively
+seeking publicity) they can engage in:
*Podling is in proposal/or pre-code-drop process*: No publicity
-seeking is permitted. A podling is not allowed to be called Apache
-_Podling-Name_ name until the podling is officially in
-Incubation, public mailing lists are announced, and code has been
-submitted into our repositories.
+seeking is permitted. You cannot refer to the podling as `Apache
+_Podling-Name_` until the podling is officially in
+Incubation, public mailing lists are active, and committers or contributors have submitted code into our repositories.
*Podling has been approved for incubation, podling has launched
public mailing lists, and podling has dropped code into
-repository*: A podling *MUST* now be called Apache
-_Podling-Name_ (see link:#Naming[Naming] below).
+repository*: You now *MUST* refer to the podling as 'Apache
+_Podling-Name_' (see link:#Naming[Naming] below).
A podling and affiliated persons can issue press releases that
reference the podling, but cannot issue press releases with the
-specific intent of announcing the Podling. Podling can conduct
-informal pr activities, such as media outreach, blog publicity, etc.
+specific intent of announcing the podling. The podling can conduct
+informal PR activities such as media outreach, blog publicity, etc.
The ASF will not issue any press releases for any podling at this
-stage. However, the
+stage. The
link:http://www.apache.org/press/index.html#whoweare[Apache Press Team]
*MUST* review any releases by affiliated
-organizations or groups to ensure they comply with these branding
+organizations or groups to ensure they comply with our branding
guidelines.
*Podling has graduated from the Incubator*: The Apache Public
Relations Committee is willing to issue formal press releases for all
-podlings who successfully graduate from the Incubator and are
-interested in issuing a press release. Or, the ASF may enter into a
+podlings that successfully graduate from the Incubator and are
+interested in issuing a press release. The ASF may also enter into a
joint press release with any other affiliated organizations or groups.
== Naming
After a podling has been approved, the lists are created, and the initial
- code drop has commenced, the podling *MUST* be referred to as Apache
- _Podling-Name_ *AND* mention that the project is
+ code drop has commenced, you *MUST* refer to the podling as `Apache
+ _Podling-Name_` *AND* mention that the project is
under Incubation. Suitable mentions include:
-- Inclusion of the http://_podling-name_.incubator.apache.org/ URL
-- Apache _Podling-Name_ is currently undergoing Incubation at the Apache Software Foundation.
+- Inclusion of the `http://_podling-name_.incubator.apache.org/` URL
+- `Apache _Podling-Name_ is currently undergoing Incubation at the Apache Software Foundation`.
-Other references may only be used upon prior approval by the Incubator PMC. These statements only need to be disclosed upon the first reference in a document.
+The Incubator PMC (IPMC) must approve other references before you publish them. You only need to make these statements upon the first reference to the podling in a document.
== Disclaimers
@@ -100,9 +98,9 @@
== Publicity activities
Podlings *MUST* coordinate with the Apache Public Relations Committee on
-all publicity activities by a podling.
+all their publicity activities.
-Media activities in the Open Source space can be difficult to negotiate even for experienced professionals. The ASF’s Marketing & Publicity team understands this space and it is in the best interests of all that they are consulted prior to embarking on formal outreach or related publicity. Please refer to the https://incubator.apache.org/guides/publicity.html[Apache Podling Publicity/Media Guidelines] or contact ASF Marketing & Publicity at press(at)apache(dot)org for more information.
+Media activities in the Open Source space can be difficult to negotiate even for experienced professionals. The ASF’s Marketing & Publicity team understands this space and it is in the best interests of all that you consult with them prior to embarking on formal outreach or related publicity. Refer to the https://incubator.apache.org/guides/publicity.html[Apache Podling Publicity/Media Guidelines] or contact ASF Marketing & Publicity at press(at)apache(dot)org for more information.
== Response to Unapproved Statements
