| //Licensed under the Apache License, Version 2.0 (the "License"); |
| //you may not use this file except in compliance with the License. |
| //You may obtain a copy of the License at |
| // |
| //http://www.apache.org/licenses/LICENSE-2.0 |
| // |
| //Unless required by applicable law or agreed to in writing, software |
| //distributed under the License is distributed on an "AS IS" BASIS, |
| //WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. |
| //See the License for the specific language governing permissions and |
| //limitations under the License. |
| = Incubator Branding Guide |
| Apache Incubator PMC |
| 2002-10-16 |
| :jbake-type: guide |
| :jbake-status: published |
| :idprefix: |
| :toc: |
| :imagesdir: ../images/ |
| |
| Podlings are, by definition, not yet fully accepted as part of the |
| Apache Software Foundation. Therefore, they are subject to additional |
| branding constraints, on top of the |
| link:http://www.apache.org/foundation/marks/responsibility[branding guidelines for top-level projects] |
| |
| == Publicity throughout the Incubation Process |
| |
| There are three stages in a podling's life-cycle that have an impact |
| on the types of publicity seeking that are permitted. We refer to |
| "publicity seeking" as issuing press releases or otherwise affirmatively |
| seeking publicity (seeding news stories, etc.). |
| |
| *Podling is in proposal/or pre-code-drop process*: No publicity |
| seeking is permitted. A podling is not allowed to be called Apache |
| _Podling-Name_ name until the podling is officially in |
| Incubation, public mailing lists are announced, and code has been |
| submitted into our repositories. |
| |
| *Podling has been approved for incubation, podling has launched |
| public mailing lists, and podling has dropped code into |
| repository*: A podling *MUST* now be called Apache |
| _Podling-Name_ (see link:#Naming[Naming] below). |
| A podling and affiliated persons can issue press releases that |
| reference the podling, but cannot issue press releases with the |
| specific intent of announcing the Podling. Podling can conduct |
| informal pr activities, such as media outreach, blog publicity, etc. |
| The ASF will not issue any press releases for any podling at this |
| stage. However, the |
| link:http://www.apache.org/press/index.html#whoweare[Apache Press Team] |
| *MUST* review any releases by affiliated |
| organizations or groups to ensure they comply with these branding |
| guidelines. |
| |
| *Podling has graduated from the Incubator*: The Apache Public |
| Relations Committee is willing to issue formal press releases for all |
| podlings who successfully graduate from the Incubator and are |
| interested in issuing a press release. Or, the ASF may enter into a |
| joint press release with any other affiliated organizations or groups. |
| |
| == Naming |
| |
| After a podling has been approved, the lists are created, and the initial |
| code drop has commenced, the podling *MUST* be referred to as Apache |
| _Podling-Name_ *AND* mention that the project is |
| under Incubation. Suitable mentions include: |
| |
| - Inclusion of the http://_podling-name_.incubator.apache.org/ URL |
| - Apache _Podling-Name_ is currently undergoing Incubation at the Apache Software Foundation. |
| |
| Other references may only be used upon prior approval by the Incubator PMC. These statements only need to be disclosed upon the first reference in a document. |
| |
| == Disclaimers |
| |
| Podling web sites MUST include a clear disclaimer on their |
| website and in all documentation (including releases) stating that |
| they are in incubation. Podlings SHOULD use the following text for |
| all disclaimers (replace the underlined phrases as appropriate): |
| |
| [quote] |
| ____ |
| Apache [.underline]#Podling-Name# is an effort |
| undergoing incubation at The Apache Software Foundation (ASF), |
| sponsored by the [.underline]#name of Apache TLP sponsor#. Incubation is required of all |
| newly accepted projects until a further review indicates that the |
| infrastructure, communications, and decision making process have |
| stabilized in a manner consistent with other successful ASF projects. |
| While incubation status is not necessarily a reflection of the |
| completeness or stability of the code, it does indicate that the |
| project has yet to be fully endorsed by the ASF. |
| ____ |
| |
| Podlings wishing to use a different disclaimer message MUST have the |
| disclaimer approved by the Incubator PMC prior to use. |
| |
| For releases, the text SHOULD be included in a separate DISCLAIMER file |
| stored alongside the NOTICE and LICENSE files. |
| |
| == Incubator Logo |
| Podlings websites should follow the logo description from link:press-kit.html[Press Kit for Podlings]. |
| |
| == Publicity activities |
| Podlings *MUST* coordinate with the Apache Public Relations Committee on |
| all publicity activities by a podling. |
| |
| Media activities in the Open Source space can be difficult to negotiate even for experienced professionals. The ASF’s Marketing & Publicity team understands this space and it is in the best interests of all that they are consulted prior to embarking on formal outreach or related publicity. Please refer to the https://incubator.apache.org/guides/publicity.html[Apache Podling Publicity/Media Guidelines] or contact ASF Marketing & Publicity at press(at)apache(dot)org for more information. |
| |
| |
| == Response to Unapproved Statements |
| The Apache Public Relations Committee SHALL affirmatively and publicly |
| respond to any unapproved statements surrounding podlings which are factually |
| incorrect. |