pages/guides/branding.ad - incubator - Git at Google

 //Licensed under the Apache License, Version 2.0 (the "License");
 //you may not use this file except in compliance with the License.
 //You may obtain a copy of the License at
 //
 //http://www.apache.org/licenses/LICENSE-2.0
 //
 //Unless required by applicable law or agreed to in writing, software
 //distributed under the License is distributed on an "AS IS" BASIS,
 //WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 //See the License for the specific language governing permissions and
 //limitations under the License.
 = Incubator Branding Guide
 Apache Incubator PMC
 2002-10-16
 :jbake-type: guide
 :jbake-status: published
 :idprefix:
 :toc:
 :imagesdir: ../images/

 Podlings are, by definition, not yet fully accepted as part of the
 Apache Software Foundation. Therefore, they are subject to additional
 branding constraints, on top of the
 link:http://www.apache.org/foundation/marks/responsibility[branding guidelines for top-level projects]

 == Publicity throughout the Incubation Process

 There are three stages in a podling's life-cycle that have an impact
 on the types of "publicity seeking" (issuing press releases, seeding news stories, or otherwise affirmatively
 seeking publicity) they can engage in:

 *Podling is in proposal/or pre-code-drop process*: No publicity
 seeking is permitted.  You cannot refer to the podling as `Apache
 _Podling-Name_` until the podling is officially in
 Incubation, public mailing lists are active, and committers or contributors have submitted code into our repositories.

 *Podling has been approved for incubation, podling has launched
 public mailing lists, and podling has dropped code into
 repository*: You now *MUST* refer to the podling as 'Apache
 _Podling-Name_' (see link:#Naming[Naming] below).
 A podling and affiliated persons can issue press releases that
 reference the podling, but cannot issue press releases with the
 specific intent of announcing the podling. The podling can conduct
 informal PR activities such as media outreach, blog publicity, etc.
 The ASF will not issue any press releases for any podling at this
 stage. The
 link:http://www.apache.org/press/index.html#whoweare[Apache Press Team]
 *MUST* review any releases by affiliated
 organizations or groups to ensure they comply with our branding
 guidelines.

 *Podling has graduated from the Incubator*: The Apache Public
 Relations Committee is willing to issue formal press releases for all
 podlings that successfully graduate from the Incubator and are
 interested in issuing a press release. The ASF may also enter into a
 joint press release with any other affiliated organizations or groups.

 == Naming

 After a podling has been approved, the lists are created, and the initial
  code drop has commenced, you *MUST* refer to the podling as `Apache
  _Podling-Name_` *AND* mention that the project is
  under Incubation.  Suitable mentions include:

 - Inclusion of the `http://_podling-name_.incubator.apache.org/` URL
 - `Apache _Podling-Name_ is currently undergoing Incubation at the Apache Software Foundation`.

 The Incubator PMC (IPMC) must approve other references before you publish them. You only need to make these statements upon the first reference to the podling in a document.

 == Disclaimers

 Podling web sites MUST include a clear disclaimer on their
 website and in all documentation (including releases) stating that
 they are in incubation. Podlings SHOULD use the following text for
 all disclaimers (replace the underlined phrases as appropriate):

 [quote]
 ____
 Apache [.underline]#Podling-Name# is an effort
 undergoing incubation at The Apache Software Foundation (ASF),
 sponsored by the [.underline]#name of Apache TLP sponsor#. Incubation is required of all
 newly accepted projects until a further review indicates that the
 infrastructure, communications, and decision making process have
 stabilized in a manner consistent with other successful ASF projects.
 While incubation status is not necessarily a reflection of the
 completeness or stability of the code, it does indicate that the
 project has yet to be fully endorsed by the ASF.
 ____

 Podlings wishing to use a different disclaimer message MUST have the
 disclaimer approved by the Incubator PMC prior to use.

 For releases, the text SHOULD be included in a separate DISCLAIMER file
 stored alongside the NOTICE and LICENSE files.

 == Incubator Logo
 Podlings websites should follow the logo description from link:press-kit.html[Press Kit for Podlings].

 == Publicity activities
 Podlings *MUST* coordinate with the Apache Public Relations Committee on
 all their publicity activities.

 Media activities in the Open Source space can be difficult to negotiate even for experienced professionals. The ASF’s Marketing & Publicity team understands this space and it is in the best interests of all that you consult with them prior to embarking on formal outreach or related publicity. Refer to the https://incubator.apache.org/guides/publicity.html[Apache Podling Publicity/Media Guidelines] or contact ASF Marketing & Publicity at press(at)apache(dot)org for more information.


 == Response to Unapproved Statements
 The Apache Public Relations Committee SHALL affirmatively and publicly
 respond to any unapproved statements surrounding podlings which are factually
 incorrect.
	//Licensed under the Apache License, Version 2.0 (the "License");
	//you may not use this file except in compliance with the License.
	//You may obtain a copy of the License at
	//
	//http://www.apache.org/licenses/LICENSE-2.0
	//
	//Unless required by applicable law or agreed to in writing, software
	//distributed under the License is distributed on an "AS IS" BASIS,
	//WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
	//See the License for the specific language governing permissions and
	//limitations under the License.
	= Incubator Branding Guide
	Apache Incubator PMC
	2002-10-16
	:jbake-type: guide
	:jbake-status: published
	:idprefix:
	:toc:
	:imagesdir: ../images/

	Podlings are, by definition, not yet fully accepted as part of the
	Apache Software Foundation. Therefore, they are subject to additional
	branding constraints, on top of the
	link:http://www.apache.org/foundation/marks/responsibility[branding guidelines for top-level projects]

	== Publicity throughout the Incubation Process

	There are three stages in a podling's life-cycle that have an impact
	on the types of "publicity seeking" (issuing press releases, seeding news stories, or otherwise affirmatively
	seeking publicity) they can engage in:

	Podling is in proposal/or pre-code-drop process: No publicity
	seeking is permitted. You cannot refer to the podling as `Apache
	_Podling-Name_` until the podling is officially in
	Incubation, public mailing lists are active, and committers or contributors have submitted code into our repositories.

	*Podling has been approved for incubation, podling has launched
	public mailing lists, and podling has dropped code into
	repository: You now MUST* refer to the podling as 'Apache
	_Podling-Name_' (see link:#Naming[Naming] below).
	A podling and affiliated persons can issue press releases that
	reference the podling, but cannot issue press releases with the
	specific intent of announcing the podling. The podling can conduct
	informal PR activities such as media outreach, blog publicity, etc.
	The ASF will not issue any press releases for any podling at this
	stage. The
	link:http://www.apache.org/press/index.html#whoweare[Apache Press Team]
	MUST review any releases by affiliated
	organizations or groups to ensure they comply with our branding
	guidelines.

	Podling has graduated from the Incubator: The Apache Public
	Relations Committee is willing to issue formal press releases for all
	podlings that successfully graduate from the Incubator and are
	interested in issuing a press release. The ASF may also enter into a
	joint press release with any other affiliated organizations or groups.

	== Naming

	After a podling has been approved, the lists are created, and the initial
	code drop has commenced, you MUST refer to the podling as `Apache
	_Podling-Name_` AND mention that the project is
	under Incubation. Suitable mentions include:

	- Inclusion of the `http://_podling-name_.incubator.apache.org/` URL
	- `Apache _Podling-Name_ is currently undergoing Incubation at the Apache Software Foundation`.

	The Incubator PMC (IPMC) must approve other references before you publish them. You only need to make these statements upon the first reference to the podling in a document.

	== Disclaimers

	Podling web sites MUST include a clear disclaimer on their
	website and in all documentation (including releases) stating that
	they are in incubation. Podlings SHOULD use the following text for
	all disclaimers (replace the underlined phrases as appropriate):

	[quote]
	____
	Apache [.underline]#Podling-Name# is an effort
	undergoing incubation at The Apache Software Foundation (ASF),
	sponsored by the [.underline]#name of Apache TLP sponsor#. Incubation is required of all
	newly accepted projects until a further review indicates that the
	infrastructure, communications, and decision making process have
	stabilized in a manner consistent with other successful ASF projects.
	While incubation status is not necessarily a reflection of the
	completeness or stability of the code, it does indicate that the
	project has yet to be fully endorsed by the ASF.
	____

	Podlings wishing to use a different disclaimer message MUST have the
	disclaimer approved by the Incubator PMC prior to use.

	For releases, the text SHOULD be included in a separate DISCLAIMER file
	stored alongside the NOTICE and LICENSE files.

	== Incubator Logo
	Podlings websites should follow the logo description from link:press-kit.html[Press Kit for Podlings].

	== Publicity activities
	Podlings MUST coordinate with the Apache Public Relations Committee on
	all their publicity activities.

	Media activities in the Open Source space can be difficult to negotiate even for experienced professionals. The ASF’s Marketing & Publicity team understands this space and it is in the best interests of all that you consult with them prior to embarking on formal outreach or related publicity. Refer to the https://incubator.apache.org/guides/publicity.html[Apache Podling Publicity/Media Guidelines] or contact ASF Marketing & Publicity at press(at)apache(dot)org for more information.


	== Response to Unapproved Statements
	The Apache Public Relations Committee SHALL affirmatively and publicly
	respond to any unapproved statements surrounding podlings which are factually
	incorrect.