initial pass of apache branding (#3228)

* first pass of apache branding for menu bar

diff --git a/website/config.yaml b/website/config.yaml
index d73ac97..481260a 100755
--- a/website/config.yaml
+++ b/website/config.yaml
@@ -46,6 +46,7 @@
     logo: /img/logo54x54.png #logo.png
     textlogo: /img/HeronTextLogo.png #logo.png
     textLogoSmall: /img/HeronTextLogo-small.png #logo.png
+    incubator: /img/incubator_feather_egg_logo.png
     js:
       - https://code.jquery.com/jquery-2.2.1.min.js
       - /js/app.min.js
diff --git a/website/layouts/partials/footer.ace b/website/layouts/partials/footer.ace
index dd470fa..70a5961 100644
--- a/website/layouts/partials/footer.ace
+++ b/website/layouts/partials/footer.ace
@@ -1,13 +1,23 @@
-footer.footer.hn-footer role=contentinfo
-  .container
-    .row
-      .col-lg-12
-        ul.hn-footer-links
-          li
-            a href=/docs/contributors/governance/ Governance
-          li
-            a href=/docs/contributors/roadmap/ Roadmap
-          li
-            a href=/docs/contributors/support/ Support
+footer.footer.hn-footer role=contentinfo id="apache"
+  .container-fluid
+    .row-fluid
+      .col-md-4
+        img.img-responsive src={{.Site.Params.assets.incubator}}
+        p © 2018-{{ now.Year }} The Apache Software Foundation, Licensed under the
+          a href="https://www.apache.org/licenses/LICENSE-2.0"  Apache License, Version 2.0 |
+          a href="https://www.apache.org/foundation/policies/privacy" Privacy Policy
 
-        p © {{ now.Year }} Twitter
+      .col-md-6
+        p Apache Heron is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the name of Apache Incubator PMC. Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has yet to be fully endorsed by the ASF.
+      .col-md-2
+        h4 The ASF
+        .row
+        a href="https://www.apache.org" About
+        .row
+        a href="https://www.apache.org/licenses/" License
+        .row
+        a href="https://www.apache.org/foundation/sponsorship.html" Sponsorship
+        .row
+        a href="https://www.apache.org/security/" Security
+        .row
+        a href="https://www.apache.org/foundation/thanks.html" Thanks
diff --git a/website/layouts/partials/navbar.ace b/website/layouts/partials/navbar.ace
index a7f200d..0b20ec4 100644
--- a/website/layouts/partials/navbar.ace
+++ b/website/layouts/partials/navbar.ace
@@ -12,6 +12,8 @@
     #hn-navbar.navbar-collapse.collapse
       ul.nav.navbar-nav.navbar-right
         li
+          a href="#apache" Apache
+        li
           a href=/docs/getting-started Docs
         li
           a href=/docs/resources Resources
@@ -23,4 +25,4 @@
           a href={{.Site.Params.social.googleGroup}} Mailing List
         li
           a.nav-icon href={{.Site.Params.social.twitter}}
-            i.fa.fa-twitter
+            i.fa.fa-twitter
\ No newline at end of file
diff --git a/website/static/img/incubator_feather_egg_logo.png b/website/static/img/incubator_feather_egg_logo.png
new file mode 100644
index 0000000..338169e
--- /dev/null
+++ b/website/static/img/incubator_feather_egg_logo.png
Binary files differ