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"""A small marketing dataflow we will test.
Each public function below becomes a node in the Hamilton DAG. Functions are
ordinary Python -- nothing about them depends on the driver -- which is what
makes them straightforward to unit-test.
"""
import pandas as pd
def signups(raw_signups: pd.Series) -> pd.Series:
"""Drop the first row (which is always a header sentinel in our source)."""
return raw_signups.iloc[1:].reset_index(drop=True)
def spend(raw_spend: pd.Series) -> pd.Series:
"""Drop the first row to align with `signups`."""
return raw_spend.iloc[1:].reset_index(drop=True)
def avg_3wk_spend(spend: pd.Series) -> pd.Series:
"""Rolling 3-week average spend."""
return spend.rolling(3).mean()
def spend_per_signup(spend: pd.Series, signups: pd.Series) -> pd.Series:
"""Cost per signup, in dollars."""
return spend / signups
def spend_mean(spend: pd.Series) -> float:
"""Mean of the spend column."""
return spend.mean()
def spend_zero_mean(spend: pd.Series, spend_mean: float) -> pd.Series:
"""Spend with the mean subtracted off."""
return spend - spend_mean
def spend_std_dev(spend: pd.Series) -> float:
"""Standard deviation of the spend column."""
return spend.std()
def spend_zero_mean_unit_variance(spend_zero_mean: pd.Series, spend_std_dev: float) -> pd.Series:
"""Standard-scaled spend (zero mean, unit variance)."""
return spend_zero_mean / spend_std_dev