| # Licensed to the Apache Software Foundation (ASF) under one |
| # or more contributor license agreements. See the NOTICE file |
| # distributed with this work for additional information |
| # regarding copyright ownership. The ASF licenses this file |
| # to you under the Apache License, Version 2.0 (the |
| # "License"); you may not use this file except in compliance |
| # with the License. You may obtain a copy of the License at |
| # |
| # http://www.apache.org/licenses/LICENSE-2.0 |
| # |
| # Unless required by applicable law or agreed to in writing, |
| # software distributed under the License is distributed on an |
| # "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY |
| # KIND, either express or implied. See the License for the |
| # specific language governing permissions and limitations |
| # under the License. |
| |
| """A small marketing dataflow we will test. |
| |
| Each public function below becomes a node in the Hamilton DAG. Functions are |
| ordinary Python -- nothing about them depends on the driver -- which is what |
| makes them straightforward to unit-test. |
| """ |
| |
| import pandas as pd |
| |
| |
| def signups(raw_signups: pd.Series) -> pd.Series: |
| """Drop the first row (which is always a header sentinel in our source).""" |
| return raw_signups.iloc[1:].reset_index(drop=True) |
| |
| |
| def spend(raw_spend: pd.Series) -> pd.Series: |
| """Drop the first row to align with `signups`.""" |
| return raw_spend.iloc[1:].reset_index(drop=True) |
| |
| |
| def avg_3wk_spend(spend: pd.Series) -> pd.Series: |
| """Rolling 3-week average spend.""" |
| return spend.rolling(3).mean() |
| |
| |
| def spend_per_signup(spend: pd.Series, signups: pd.Series) -> pd.Series: |
| """Cost per signup, in dollars.""" |
| return spend / signups |
| |
| |
| def spend_mean(spend: pd.Series) -> float: |
| """Mean of the spend column.""" |
| return spend.mean() |
| |
| |
| def spend_zero_mean(spend: pd.Series, spend_mean: float) -> pd.Series: |
| """Spend with the mean subtracted off.""" |
| return spend - spend_mean |
| |
| |
| def spend_std_dev(spend: pd.Series) -> float: |
| """Standard deviation of the spend column.""" |
| return spend.std() |
| |
| |
| def spend_zero_mean_unit_variance(spend_zero_mean: pd.Series, spend_std_dev: float) -> pd.Series: |
| """Standard-scaled spend (zero mean, unit variance).""" |
| return spend_zero_mean / spend_std_dev |