| 1997 Q2 In-Store Coupon 35.0000 | |
| 1997 Q2 Daily Paper, Radio 2704.0000 | |
| 1997 Q2 Radio 40.0000 | |
| 1997 Q2 Daily Paper, Radio, TV 3490.0000 | |
| 1997 Q2 Daily Paper 651.0000 | |
| 1997 Q2 No Media 46582.0000 | |
| 1997 Q2 TV 1344.0000 | |
| 1997 Q2 Sunday Paper, Radio, TV 1108.0000 | |
| 1997 Q2 Street Handout 473.0000 | |
| 1997 Q2 Sunday Paper, Radio 2327.0000 | |
| 1997 Q2 Cash Register Handout 1254.0000 | |
| 1997 Q2 Product Attachment 1085.0000 | |
| 1997 Q2 Sunday Paper 784.0000 | |
| 1997 Q2 Bulk Mail 733.0000 |