Still trying to find a way to make deploy working ...
Sorry about the commits, but I can't test it without having a 'committed' project.

git-svn-id: https://svn.apache.org/repos/asf/directory/project/trunk@695825 13f79535-47bb-0310-9956-ffa450edef68
diff --git a/pom.xml b/pom.xml
index 47fa620..441c999 100644
--- a/pom.xml
+++ b/pom.xml
@@ -412,7 +412,7 @@
             <configuration>
               <useReleaseProfile>false</useReleaseProfile>
               <goals>deploy</goals>
-              <arguments>-Prelease</arguments>
+              <arguments>-Prelease -DaltDeploymentRepository=apache.release::default::scpexe://people.apache.org/www/people.apache.org/repo/m2-ibiblio-rsync-repository</arguments>
             </configuration>
           </plugin>