[maven-release-plugin] prepare release sketches-core-0.11.0
diff --git a/pom.xml b/pom.xml
index b4344ce..f16481b 100644
--- a/pom.xml
+++ b/pom.xml
@@ -9,7 +9,7 @@
     <groupId>com.yahoo.datasketches</groupId>
     <artifactId>sketches-core</artifactId>
     <packaging>jar</packaging> <!-- jar is the default -->
-    <version>0.10.4-SNAPSHOT</version>
+    <version>0.11.0</version>
 
     <name>${project.groupId}:${project.artifactId}</name>
     <description>Core sketch algorithms used alone and by other repositories in the DataSketches library.</description>
@@ -102,7 +102,7 @@
         <connection>scm:git:ssh://git@github.com/DataSketches/sketches-core.git</connection>
         <developerConnection>scm:git:ssh://git@github.com/DataSketches/sketches-core.git</developerConnection>
         <url>https://github.com/DataSketches/sketches-core.git</url>
-        <tag>HEAD</tag>
+        <tag>sketches-core-0.11.0</tag>
     </scm>
 
     <issueManagement>
@@ -381,7 +381,7 @@
         </pluginManagement>
     </build>
 
-    <reporting></reporting>
+    <reporting />
 
     <profiles>
         <profile>