Added device flag in build for building for phone. Desktop otherwise.
diff --git a/bin/templates/project/cordova/build b/bin/templates/project/cordova/build
index bcee390..df00d59 100755
--- a/bin/templates/project/cordova/build
+++ b/bin/templates/project/cordova/build
@@ -28,9 +28,12 @@
 var www = path.join(root, 'www');
 
 check_reqs(function () {
-    var argv = require('optimist').boolean(['verbose']).string(['framework']).argv;
+    var argv = require('optimist').boolean(['verbose', 'device']).string(['framework']).argv;
     if (argv.verbose) {
       require('./lib/config').verboseMode();
     }
-    return build(root, PLATFORMS.ALL, false, undefined, argv.framework, false);
+
+    var platform = (argv.device) ?  PLATFORMS.PHONE : PLATFORMS.DESKTOP;
+    
+    return build(root, platform, false, undefined, argv.framework, false);
 });