rdf.core/nbactions.xml

<?xml version="1.0" encoding="UTF-8"?>
<actions>
    <action>
        <actionName>CUSTOM-deploy to localhost:8080</actionName>
        <displayName>deploy to localhost:8080</displayName>
        <goals>
            <goal>install</goal>
            <goal>org.apache.sling:maven-sling-plugin:install</goal>
        </goals>
    </action>
</actions>