Move site into subdirectory; add README, README.md, HOWTO.md
diff --git a/HOWTO.md b/HOWTO.md
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+<!--
+{% comment %}
+Licensed to the Apache Software Foundation (ASF) under one or more
+contributor license agreements. See the NOTICE file distributed with
+this work for additional information regarding copyright ownership.
+The ASF licenses this file to you under the Apache License, Version 2.0
+(the "License"); you may not use this file except in compliance with
+the License. You may obtain a copy of the License at
+
+http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+{% endcomment %}
+-->
+
+# How to deploy your project's web site
+
+(In the following instructions we assume that your project is called
+'Apache Foo'; search and replace with your actual project name.)
+
+## Setup
+
+1. `cd site`
+2. svn co https://svn.apache.org/repos/asf/foo/site target
+3. `sudo apt-get install rubygems ruby2.1-dev zlib1g-dev` (linux)
+4. `sudo gem install bundler github-pages jekyll`
+5. `bundle install`
+
+## Add javadoc
+
+If your project supports javadoc, you can copy the generated javadoc
+into svn each time you need to re-generate.
+
+1. `cd ..`
+2. `mvn -DskipTests site`
+3. `mv target/site/apidocs site/target`
+
+## Running locally
+
+Before opening a pull request, you can preview your contributions by
+running from within the directory:
+
+1. `bundle exec jekyll serve`
+2. Open [http://localhost:4000](http://localhost:4000)
+
+## Pushing to site
+
+1. `cd site/target`
+2. `svn status`
+3. You'll need to `svn add` any new files
+4. `svn ci`
+
+Within a few minutes, svnpubsub should kick in and you'll be able to
+see the results at
+[foo.apache.org](https://foo.apache.org/).
diff --git a/README b/README
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+Apache Website Template release 0.0.1
+
+This is a source or binary distribution of Apache Website Template.
+
+The LICENSE and NOTICE files contain license information.
+
+README.md explains the purpose of this project, how to generate and
+deploy a simple web site based on this template, and how to create a
+web site for your project based on this template.
diff --git a/README.md b/README.md
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+<!--
+{% comment %}
+Licensed to the Apache Software Foundation (ASF) under one or more
+contributor license agreements. See the NOTICE file distributed with
+this work for additional information regarding copyright ownership.
+The ASF licenses this file to you under the Apache License, Version 2.0
+(the "License"); you may not use this file except in compliance with
+the License. You may obtain a copy of the License at
+
+http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+{% endcomment %}
+-->
+
+# Apache Website Template
+
+This project contains a template web site, generated using
+[Jekyll](https://jekyllrb.com/).
+
+To use it, copy the `site` directory into your project. You must also
+include licensing information from the `LICENSE` and `NOTICE` files in
+your own project. And, we suggest that you include the
+[HOWTO](HOWTO.md) instructions to allow your committers to modify and deploy the site.
+
+You can see an example of the site at
+[apache-website-template.hydromatic.net](https://apache-website-template.hydromatic.net/).
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